Growth Content Marketing Manager

The Growth Content Marketing Manager at Volley will spearhead the development of a cutting-edge influencer and brand ambassador program, focusing on maximizing exposure for our AI-powered games. This involves scaling the program from inception to an extensive network of creators, directing all aspects of influencer partnerships, and ensuring alignment with our brand’s messaging. Additionally, you will contribute to our overall growth strategy, collaborating with various teams to leverage social channels effectively for business results.

To be considered for the Growth Content Marketing Manager role at Volley, you should have demonstrated experience in scaling influencer or brand ambassador partnerships, preferably within the gaming or entertainment sectors. A strong business acumen, excellent communication skills, and a deep familiarity with major social media platforms like TikTok, Instagram, and Facebook are essential. Additionally, prior experience building similar programs from the ground up will be advantageous.

At Volley, the Growth Content Marketing Manager is provided with a collaborative environment where cross-functional teams work together to drive business outcomes. You will have access to modern technology stacks and creative resources to enhance your strategies, alongside external partnerships that can expand your reach. Furthermore, the company offers flexibility and comprehensive benefits to ensure a supportive work-life balance while you make impactful contributions.

The hiring process for the Growth Content Marketing Manager position at Volley consists of several stages. Initially, there is a preliminary screening with the Head of Recruiting, followed by a hiring manager screen with the VP of Growth. Candidates will then advance to an onsite interview with team members, concluding with a chat with the CEO. This structured process ensures that candidates are thoroughly evaluated for alignment with our mission and culture.

Yes, the Growth Content Marketing Manager position at Volley offers a flexible, hybrid work arrangement. This means you'll have the opportunity to work both remotely and in the office, allowing for a balanced work-life dynamic. The role is based in San Francisco, where collaborative in-office sessions can enhance team building and creativity.

Highlight your previous work in building and managing influencer programs, detailing the size, scope, and results achieved. Discuss how you navigated partnerships and the creative process, as this demonstrates your ability to drive engagement and business value.

Share your strategies for engaging with industry news, participating in webinars, and following thought leaders on platforms like LinkedIn and Twitter. This shows your proactive approach to staying relevant and informing your marketing strategies.

Discuss key performance indicators such as engagement rates, reach, conversions, and overall impact on brand awareness. Use examples to illustrate how you’ve measured success in previous roles, reinforcing your data-driven mindset.

Provide a specific example where adapting your approach led to improved engagement or performance. This illustrates your ability to be agile and responsive to both data insights and evolving market dynamics.

Explain how you ensure clear communication and alignment with different stakeholders. Share any tools or techniques you employ to coordinate projects efficiently, showcasing your leadership in a collaborative setting.

Discuss your process for researching and selecting influencers who align with your brand values. Mention how you evaluate their audience engagement and authenticity, which is critical in today’s influencer landscape.

Describe how you maintain open lines of communication with influencers to ensure their creative input is valued. Share insights into how this collaboration can enhance the overall quality of content and strengthen relationships.

Provide an example of a marketing challenge that tested your skills, and explain the steps you took to resolve it. This demonstrates your problem-solving abilities and resilience in fast-paced environments.

Share your vision regarding the evolution of influencer marketing strategies, particularly in gaming. Discuss emerging trends like real-time engagement, authenticity, and the integration of innovative technologies to foster deeper connections with audiences.

Express your enthusiasm for Volley’s mission and culture. Share what excites you about contributing to the company’s growth and how your skills align with the role. This is an opportunity to highlight your passion for gaming and content marketing.