Remote (US Only)
The Executive Director of Audience & Membership will be tasked with helping Vox reimagine our audience strategy in a time of big change in how audiences consume news. This person will own Vox’s audience development funnel, from reaching new users to developing loyalty, and develop strategies to reach both of these goals. They will be able to juggle thinking about how to grow contributions and loyalty, and also how to grow reach.
This person will lead our efforts to develop loyalty and deeper direct relationships with our audience, thinking of new strategies and experiments for deepening loyalty, including homepage/on-site audience experience, newsletters, community engagement, and crowdsourcing, as well as working with our development team on engagement and opportunities for Vox contributors. This person will also analyze contributions data to develop a deep understanding of what types of stories drive contributors to our site and motivate them to contribute.
They will oversee a team responsible for helping the newsroom think audience-first in our coverage, spanning from on-site packaging and recirculation, programming homepage and push alerts, packaging and distribution of text, audio, and video content for social and partner platforms, search optimization strategy, creation of original off-platform content, and managing newsletter strategy. They will work across text, audio, video, and off-platform content.
The right person is forward-thinking, entrepreneurial, a creative-problem solver, and a strong people manager who is skilled at building relationships and able to think innovatively. They should be able to think about what our audience needs from us at this moment while also thinking about what our audience strategy needs to be a year from now or five years from now.
Vox candidly shepherds audiences through politics and policy, business and pop culture, food, science, and everything else that matters.
Vox is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.
As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.
Develop and execute audience growth and loyalty strategies for Vox’s text, audio, video, and off-platform content
Lead Vox’s analytics reporting, providing insights and analysis on both audience growth and loyalty / contributions
Develop & oversee newsletter strategy
Develop loyalty & community strategy, with a goal of deepening direct relationships with Vox’s audience
Manage a team of audience development strategists, helping them learn new skills, and guiding their professional development
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.
This job is remote.
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (email@example.com).
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.
The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.
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