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Digital Acquisition Director F/H

Company Description

Born in France in 2006, Voyage Privé has grown from an ambitious startup into becoming the Europe's leading travel tech platform. Operating across 9 markets with tens of millions of users, we're not just another e-commerce success story - we're a tech powerhouse revolutionizing online travel.     

As a mission-driven company, we're unique in combining cutting-edge technology with social impact. Our innovative campus brings together tech talent, professional athletes, students, and artists, creating an ecosystem where digital innovation drives both business growth and positive change.     

We're now at an inflection point, accelerating our marketing strategy to establish our platform as the top-of-mind reference for luxury travel. Through impactful campaigns, an optimized digital presence, and a data-driven approach, we aim to be recognized by travelers for our excellent offer and customer experience, and by our partners as a high-performing business. 

Job Description

Key Responsibilities: 

  1. Strategic Leadership 

  • Define and implement an ambitious acquisition strategy aimed at doubling the new member acquisition rate within one year. 

  • 360° Visionary: Oversee all acquisition campaigns with a full funnel approach. 

  1. Performance Optimization 

  • Maximize the generation of new members and reactivate dormant members 

  • Optimize acquisition costs: Slash acquisition costs by 5% and boost ROI by 5% within a year. 

  • Develop flexible budget allocation and optimize investment distribution. 

  1. Innovation and Collaboration 

  • Tech advocate: Collaborate with our Product, Data, and Tech squads to integrate cutting-edge martech solutions. 

  • Implement advanced attribution models to track and improve campaign performance 

  • Partnership Guru: Amp up strategic partner contributions and forge game-changing local alliances. 

  1. Budget Management 

  • Manage and optimize a rapidly growing acquisition budget exceeding €10M 

  • Develop a flexible budgetary allocation strategy to maximize ROI across all channels 

  1. Team Leadership 

  • Lead and develop a high performing, engaged team of 8 Traffic Managers. 

  • Foster a culture of performance, innovation, and continuous improvement within the team. 

 

Qualifications

Qualifications and Experience: 

  • Master's degree or equivalent 

  • Proven successful managerial experience in an agency or client-side role 

  • Track record of leading a team of at least 6 people in a competitive and constantly evolving environment 

  • Operational expertise in all paid acquisition channels (SEA, SMA, etc.) and proficiency with relevant tools 

Personal Qualities: 

  • Driven by team success and motivated by growth in acquisition metrics 

  • Creative in implementing new growth levers and technical solutions 

  • Passion for travel and inspiring others to travel 

 

At Voyage Privé, we embrace an entrepreneurial culture where each individual represents added value. Together, we cultivate a mindset that turns our mission into reality: "Together, we make  the impossible possible." 

If you resonate with our values and are excited about the challenge, we encourage you to apply and join our dynamic team! 

Additional Information

You'll love joining us...   

  • At Voyage Privé, the “entrepreneurial adventure” is a reality: take on ambitious and fulfilling projects, while joining a company committed to the growth of its teams.   

  • Live in the South of France, in an exceptional natural, economic and cultural environment, on a modern, digital and eco-responsible campus.   

  • Find your own balance with up to 2 days of telecommuting per week, which you can concentrate on one week at a time, up to 4 times a year.   

  • Put meaning back into your work and discover a unique ecosystem, creating bridges between worlds that are often far apart: the economic, sporting, academic and social worlds, and take part in one of the Vision projects (Ecole des XV - Provence Rugby - VP Green- Les Tremplins - Chez Pierre).    

  • Cancel your sports subscription! Access our large Campus gym morning, noon and night, and play Padel whenever you like on our court reserved exclusively for Voyage Privé employees...   

  • Live to the rhythm of Voyage Privé's various Business & Fun highlights (Company Breaks, Carnival, Annual Convention...), take part in meetups and talks, and enjoy free tickets to every Provence Rugby home match or dance to the sounds of the Dalida Institute!   

  • Would you like to take advantage of our getaway offers? Benefit from up to 20% off our irresistible prices.  

 

What You Should Know About Digital Acquisition Director F/H, Voyage Privé

Are you ready to take your career to new heights? Voyage Privé is on the lookout for a passionate and experienced Digital Acquisition Director F/H to join our innovative team in Aix-en-Provence, France. Since our inception in 2006, we have transformed from a small startup into Europe's premier travel tech platform, bringing the luxury travel experience to millions of users across nine markets. As our Digital Acquisition Director, you’ll define and implement ambitious marketing strategies to double our member acquisition rate in just one year. We're looking for someone who can oversee our acquisition campaigns with a full-funnel approach while optimizing performance to maximize new member generation. Your strategic leadership will be key in managing a substantial budget exceeding €10M, while also fostering a culture of innovation and excellence within a talented team of 8 Traffic Managers. If you have a proven track record in driving acquisition with operational expertise across all paid channels and possess a deep passion for travel, we'd love to hear from you. Join us at Voyage Privé, where you can not only work on fulfilling projects but also enjoy life in the beautiful South of France. Embrace our entrepreneurial spirit and make a meaningful impact with your work. Let’s revolutionize the online travel landscape together!

Frequently Asked Questions (FAQs) for Digital Acquisition Director F/H Role at Voyage Privé
What are the key responsibilities of the Digital Acquisition Director at Voyage Privé?

The Digital Acquisition Director at Voyage Privé is responsible for defining and implementing a comprehensive acquisition strategy that focuses on doubling new member acquisition. This role involves overseeing all acquisition campaigns, managing a substantial budget, collaborating with tech teams to integrate innovative solutions, and leading a talented team of Traffic Managers.

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What qualifications are needed for the Digital Acquisition Director position at Voyage Privé?

To qualify for the Digital Acquisition Director position at Voyage Privé, candidates should have a Master's degree or equivalent, proven managerial experience in a fast-paced environment, and operational expertise in various paid acquisition channels. A strong background in leading teams and a passion for travel are also essential.

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How does the Digital Acquisition Director at Voyage Privé optimize acquisition costs?

The Digital Acquisition Director at Voyage Privé focuses on performance optimization by slashing acquisition costs by 5% and improving ROI within a year. This involves adjusting budget allocations and leveraging advanced attribution models to track campaign performance for continual improvement.

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What personal qualities does Voyage Privé seek in a Digital Acquisition Director?

Voyage Privé looks for a Digital Acquisition Director who is motivated by team success and has a creative approach to implementing new growth strategies. A passion for travel and the ability to inspire others are also highly valued traits.

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What benefits does the Digital Acquisition Director receive at Voyage Privé?

The Digital Acquisition Director at Voyage Privé enjoys numerous benefits, including a competitive salary, a flexible work schedule with the possibility of telecommuting, access to an excellent campus gym, opportunities for professional growth, and discounts on travel. Employees also engage in various company events and receive free tickets to local sports matches.

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Common Interview Questions for Digital Acquisition Director F/H
Can you explain your approach to developing an acquisition strategy?

When discussing your approach to developing an acquisition strategy, focus on how you assess market opportunities, set clear goals, and prioritize different channels based on performance data. Highlight any previous successes in doubling acquisition rates and the measures you implemented to achieve these targets.

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How do you manage and optimize a large acquisition budget?

Discuss your experience in budget management by emphasizing how you analyze performance metrics and market trends to make data-driven decisions. Mention specific strategies you have used to optimize spending and improve ROI across multiple acquisition channels.

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What tools and technologies have you used for digital marketing?

Describe the tools and technologies you are familiar with, such as marketing automation platforms, analytics tools, and paid media channels. Provide examples of how you’ve leveraged these technologies to improve acquisition efforts and measure campaign effectiveness.

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How do you stay updated on the latest digital marketing trends?

Share the resources you utilize to keep abreast of digital marketing trends, including industry publications, networking with professionals, and attending relevant webinars or conferences. Highlight how you apply these insights to benefit your acquisition strategies.

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What is your experience in leading and developing teams?

When discussing your experience in leadership, share your philosophy on team dynamics and how you foster a culture of innovation and collaboration. Provide examples of successful team projects and how you mentored junior staff to enhance team performance.

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Can you provide an example of a successful acquisition campaign you managed?

Share a specific example of a successful acquisition campaign you led, detailing your strategies, execution plans, and the results achieved. Highlight the key takeaways and learnings that contributed to the campaign’s success.

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How do you handle underperforming acquisition channels?

Explain your systematic approach to evaluating and troubleshooting underperforming channels. Discuss the metrics you analyze, the steps taken to conduct A/B testing, and how you adapt strategies to improve performance.

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How do you approach cross-functional collaboration in acquisition projects?

Emphasize the importance of cross-functional collaboration by describing instances where you've worked closely with teams such as Product, Data, or Tech. Share specific examples of projects that benefited from interdisciplinary cooperation.

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What strategies do you have for driving engagement and reactivating dormant members?

Discuss creative strategies you’ve implemented to engage and reactivate dormant members, such as personalized marketing campaigns, loyalty programs, or targeted offers. Share measurable outcomes from these initiatives.

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Why do you want to work at Voyage Privé as a Digital Acquisition Director?

Express your enthusiasm for the role by citing your admiration for Voyage Privé's mission and values, especially their commitment to blending technology with social impact. Share what excites you about the opportunity to contribute to the luxury travel sector.

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Take Risks
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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

From humble beginnings in France, Voyage Privé has expanded with its unique flash sales concept and now has over 31 million members worldwide, with offices in France, UK, Italy, Spain, Germany, Switzerland, Belgium and the Netherlands. Our Team

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Full-time, hybrid
DATE POSTED
February 18, 2025

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