Job details

VP, Media Investment

Who We Are

Goodway Group is AdAge's 2023's BEST PLACE TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

As the VP of Media Investment, you will be the face of Media Investment to Goodway Group, overseeing the agency's investment across all paid digital media channels, including programmatic, search, and social, and managing the relationships with our external vendors from a day-to-day standpoint, providing support and guidance across the org.

Through effective partnering with Planning, Media Activation, and other teams, you will lead a team in setting channel/platform best practices, set the standard for excellence for channel/platform buying, and develop enterprise-wide partnerships that deliver maximum strategic value for our clients. We seek a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiation. You can speak fluently to channel buying tactics, often representing the full media investment team to clients and the marketplace.

What You Will Do:

Work to develop and roll out go-to-market approach and apply best-in-class systems across the organization.
Operate as a connective tissue with internal agency capabilities to ensure that all relevant teams know media investment details and have a central point of contact to represent the overall agency investment with a consistent process and approach to marketplace dealings.
Facilitate communication between Investment and Planning, Activation and other teams to reinforce channel/platform excellence and inform strategy and planning with relevant marketplace intelligence.
Drive Goodway's overall investment approach forward in the marketplace across the vendor community.
Actively evaluate & benchmark the marketplace to drive YOY efficiencies and value for the organization.
Oversee enterprise-wide platform/channel negotiations to maximize value for the agency and our clients.
Provide thought leadership to the Planning and Activation teams, advising on holistic media approach across linear and digital, including search, social, and programmatic as needed.
Develop POVs for innovations and opportunities across the media landscape and provide strategically focused insights.
Foster development and growth of the Investment team staff

What You Bring:

Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
15+ years of prior media investment, media buying, and planning experience.
Experience managing and mentoring staff.
Experience building and maintaining strong relationships with a wide variety of media partners as well as internal departments, preferably with deep industry relationships with ad tech firms, brand teams, and publisher partners.
Demonstrated ability to lead and build a media investment team.
Ability to present to clients and leadership at all levels.
Advanced proficiency in Excel with intermediate PowerPoint and Word skills
Excellent understanding of the current media landscape
Excellent quantitative and analytical reporting skills
Excellent verbal and written communication skills
Strong business acumen in the media marketplace - know how to negotiate the best possible deals for clients.

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote

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