VP of B2B Marketing - job 1 of 2

at Kaia HealthUnited States (Remote)
Kaia is a mission-focused health technology company.

Our story began in 2016, when our founders Konstantin Mehl and Manuel Thurner, set out on a mission to bring affordable and accessible relief to millions of people with chronic conditions. No strangers to chronic pain themselves, they decided to innovate ways to remove the obstacles many people experience in getting the leading-edge care they need in order to live their best lives.

How do Kaia apps work? Kaia uses a dynamic AI-powered algorithm. Our programs are based on multimodal rehabilitation, a holistic approach to managing chronic conditions. Our users have easy access via smartphone and tablet to our programs for MSK and COPD using this evidence-based approach.

Five years into our story, we are a leader in digital therapeutics, with 500,000+ users worldwide. Having raised $125 million from investors such as Optum Ventures, idInvest, and Balderton Capital. We are poised to create a global footprint in digital self-care; Kaia is patient empowerment made easy.

The regulatory landscape is quickly adapting to the digital ecosystem. Therefore, our mission and strategy bring new opportunities for exceptional talent to join our journey. With over 200 “Kaianeers” spread across the globe, we need now, more than ever, specialized talent to help take our mission further.

The VP of Marketing will be an integral member of the US leadership team and help lead all B2B (verticals include: health plans, self-insured employers, and health systems) for all lines of business in the United States. The ideal candidate will be a well-rounded marketer that can roll up their sleeves to scale out marketing programs. A key component of success at Kaia is the ability to be a “player-coach”.
About the role

• Partner with president/key stakeholders to create marketing strategy and KPIs for each vertical
• Plan and execute all marketing functions including events, content development, PR, email campaigns, organic / social
• Establish a best-in-class web presence that drives and supports more business and growth
• Support creation of sales collateral
• Communicate and educate the teams on ad-hoc and planned marketing activities
• Drive Kaia’s ABM strategy

About you:

• Bachelor's Degree, MBA a plus
• Experience building marketing programs for a B2B sales organization
• Marketing in the healthcare space is a big plus
• Strong understanding of enterprise sales cycle
• Excellent Hubspot and Performance-Based marketing skills
• Strong project management skills, and being able to drive both the creative and technical aspects of the role
• Passionate and energetic with a growth mindset
• Strong oral / written communication and interpersonal skills
• Have authorization to work in the US

The range of the base salary is $160-250k, which is just part of our larger compensation/benefits package (more details listed below!) Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.
\*\*\*Please note that Kaia Health only hires in the following US states: New Hampshire, Colorado, Arizona, North Carolina, Illinois, Texas, Massachusetts, South Carolina, Connecticut, Florida, California, Indiana, Virginia, New Jersey, New York
Some of the benefits of being a Kaianeer:

• You can directly influence the future of digital health in a team of industry experts and digital shapers.
• You will work alongside serial entrepreneurs (previously founded and scaled another startup, Foodora).
• You’ll enjoy accessible leaders, a hybrid (home/office) or remote work environment, and flexible vacation and working times.
• We support your professional development and have a budget and PTO set aside for you just for that!
• Happy hours, team events, and knowledge-sharing sessions.
• Join us if you’re looking for an entrepreneurial adventure and an exciting place to grow personally and professionally.

What we offer in the US:

• A competitive salary
• 100% 401k match up to 5% of yearly base salary, with vest starting on day 1
• Kaia offers Health care options where employees are 100% covered and dependents are 75% covered
• Flexible PTO policy
• Parental leave coverage up to 4 months-eligible on day one
• Ability to work 100% remote + access to HQ in NYC and coworking spaces across the US (and Europe!)
• Team events & Offsites in both US and Europe
• $1,500 annual personal development budget + 4 days off per year to dedicate to personal development
• Choice of several Macbook or Lenovo laptops
• $600 for ancillary equipment
• two free meals a week if you come into office

Job Type: Full-time