VP, Performance Marketing - job 2 of 3

We'd love to hear from you if you are:

• Excited to make a big impact at one of Forbes Top Startup Employers 2022

• Passionate about solving problems in a huge market ($2T market size)

• Energized by marketing a product that has traction (30X revenue growth in 3 years)

• Looking for an opportunity to work closely with serial entrepreneurs and leaders who have scaled companies like Amazon, Facebook, Alibaba, Robinhood, SoFi, Microsoft, etc.

The opportunity:

Jerry is looking for a talented and driven marketing leader who is passionate about working with a consumer product that has a net positive impact to join us as our VP of Performance Marketing. Leading our performance marketing and creative teams, you will be responsible for driving our customer acquisition strategy across our paid channels including social, search, display, affiliate, linear TV and audio. Your high expectations, energy, creativity, and attention to detail will make everyone around you feel inspired and more effective. You will play a critical role as we enter the next phase of our Super App journey.

Responsibilities:

As the VP of Performance Marketing, you will build and oversee the end to end strategy and execution for paid customer acquisition at Jerry.

• Build and scale paid marketing across all existing platforms including Facebook, TikTok, Google UAC, SEM, Affiliates, Display/Programmatic and TV

• Launch experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on the digital marketing strategy

• Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining CAC

• Work closely with analytics and data science teams to monitor detailed campaign data against KPIs

• Manage the in-house creative team to rapidly and cost-effectively deliver highly effective static and video ads

• Forecast and plan financial outcomes for annual budget goals and execute against said goals

• Partner with product, business development and customer support teams, dive deep into customer insights to improve conversions across the funnel

• Build and grow existing teams while fostering a data-driven, highly accountable and growth-focused culture

• Collaborate with organic content and media relations teams to leverage all channels

Minimum Requirements:

• 10 years of performance marketing experience within a competitive D2C environment (Experience weathering a startup strongly preferred)

• Experience directly overseeing paid digital channels including Facebook and Google and maximizing ROAS/LTV

• Track record of building and scaling high-performing teams

Ideal Profile:

• You have experience running analytically-rigorous experiments and making data-driven decisions

• You are intellectually curious

• You are a highly rigorous and stay close to the details

• You are a demanding leader and set aggressive goals

• You can handle big responsibilities with limited resources

Jerry is committed to fair and equitable compensation practices.

The pay range for this role is $150,000 to $200,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

About Jerry:

Jerry is building the first Super App to save car owners time and money on all their car expenses. Drivers deserve better. That’s why we’re committed to making shopping for insurance, financing, maintenance, repairs, parking and more just a few clicks, texts, or swipes away.

Jerry is taking processes that haven’t substantively changed in decades and reimagining and redesigning them. Using artificial intelligence, machine learning and bots, Jerry eliminates the need for long forms and phone calls while providing personalized services for all car-owners’ needs.

Today, Jerry is the #1 rated and most downloaded app in its category and the fastest way to compare and buy car insurance. We have more than 2M customers and we are just getting started. Join our team of curious and passionate people who love tackling real-world problems and be a part of building a revolutionary product that’s disrupting a massive market.

Jerry was founded in 2017 by serial entrepreneurs and has raised more than $130 million in financing.