Manager, Digital Media - Influencer Marketing - job 2 of 28

Position Summary:We’re looking for a Manager, Influencer Marketing who will be focused on influencer & affiliate performance based marketing, and executing omni-channel campaign activations — all designed to connect inspiring storytelling to easy buying solutions while driving mid-funnel conversions. This role is focused on gaining brand equity for Walmart, targeting new customers and growing revenue and traffic efficiently through execution and driving analytical expertise for the program. You will cultivate relationships with internal key stakeholders, creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions.You’ll work closely with our Content & Commerce, Social, Marketplace and Media teams, as well as leads across Marketing & Creative to manage some of our most critical strategic partnerships, spearhead cross-functional influencer activations to support our overall marketing initiatives. This role sits in the Content, Influencer and Commerce Group and is focused on influencer affiliate partners.About Walmart Marketing:Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.You will make an impact by:Leading a holistic influencer strategy with a performance driven mindset, including how we partner with influencers and creators, from niche to macro, across various social platforms creating engaging consumer content that drives consideration and conversion.Empowering and inspiring creator discovery to result in a constant drumbeat of monetized content to speak to their audience about Walmart.Supporting channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, creator composite, and how to best inspire and fuel the creator economy with product inspiration for Marketplace items.Ensuring all influencer collaborations adhere to legal and regulatory guidelines, including FTC disclosure requirements. Staying informed about changes in influencer marketing regulations and adjusting strategies accordingly.Conveying an understanding of performance-based, ROI-driven marketing in the digital sphere, with influencers. Utilizing data analytics tools to measure the effectiveness of influencer campaigns, partnering with internal data analytics and digital marketing teams and providing actionable insights for optimization.Evaluating and providing weekly reports and performance metrics, on the influencer marketing channel for selected retail categories.Offering strategic insights and ‘lessons learned’ based on data analytics and presenting well considered recommendations in share outs across the team, to agency partners, facilitating continuous improvement and informing future initiatives.Finding new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities, with full-journey measurement objectives.Acting as an external and internal advocate, working closely with cross-functional teams to drive programs forward.You’ll sweep us off our feet if:You have a deep knowledge and expertise in the creator/influencer space, affiliate marketing, platform trends, measurement, and affiliate ecosystems, and influencer marketing.You have a proactive and performance driven mindset that focuses on channel health and ability to forecast, identify key drivers, vet new partners, optimize performance.You’re naturally in-the-know on up-and-coming influencer personalities, trends, and communities.You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments.You’re experienced in launching new social and/or influencer campaigns, with success in achieving brand and/or performance marketing objectives.You’re a collaborator at heart, and enjoy working with other talented team members and external partners.Not only will you get to work on one of the most entrepreneurial marketing roles at Walmart, you’ll also be empowered to hunt for innovative partners and influencers, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.Minimum Qualifications:A minimum 3-5 years of work experience in a related area (e.g. Affiliate Marketing, Partnership or Business Development, Marketing/Advertising/Digital, Media).Direct career experience in digital media, social/influencer networks and platforms, retail, and/or ecommerce.Data driven and comfortable reporting on KPI’s.Established industry relationships and experience working with media partners and/or influencer networks.Effective communication and presentation skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude).A builder mentality, ability to build programs from the ground up and self-start.Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.Who We Are:Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.Location:221 River St, Hoboken, NJ 07030, United States of America#J-18808-Ljbffr