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(USA) Senior Manager, Advertising Sales - Walmart Connect

Position Summary...What you'll do...Team Lead: EntertainmentWalmart Connects Sales Leadership is seeking an experienced Team Lead to help scale and grow the Entertainment vertical across Walmart Connect. This seasoned sales executive will own the account strategy, execution and revenue growth from a number of advertisers across the Entertainment Vertical, while also leading and developing a team of 3 salespeople to scale their business.The ideal candidate will be just as comfortable diving into campaign results with their operational partners as they are presenting customer insights trends and strategic marketing plans to CMO's and Chief Sales Officers. They will be students of their clients' business(es), our Walmart ecosystem and how we can better serve our Customers. They will bring a solution-oriented mindset every day to build and grow world class partnerships that deliver significant business growth for their clients' business(es) and Walmart. They understand how to vertically go deep within a marketer's organization while also navigating Walmart's teams. The candidate will have managed and scaled businesses in the past and has the capability to manage and lead a small but high-performing team. Ideal candidates will have consistent management experience as well as extensive experience selling or buying cross-network online marketing solutions such as programmatic, direct response, search, branding, integrated sponsorships, and display or video advertising. Additionally, the candidate will have experience working within a matrix organization and leading, coaching and influencing people. Candidates must have strong consultative sales skills with C-suite leaders, a collaborative and innovative spirit and be extremely comfortable dealing with ambiguity.Responsibilities:• Responsible for driving results while strategically building the Entertainment business for the future.• Play a critical role in building, inspiring, training and managing a talented, motivated, highly consultative sales and services team• Understand our client's businesses and develop appropriate solutions to meet their needs• Deliver the highest level of customer service and present WMC's solutions in a compelling, positive and professional• Work collaboratively with cross functional teams to drive revenue growth with new and existing customers, be a point of escalation for any potential issues• Execute projects involving quantitative analysis, industry research and strategy development• Consult with Product Marketing to help shape product development in support of client needs in the region• Evangelize WMC with agencies, clients and at targeted events, conferences and media opportunities and champion WMC product releases internally and externally• Strong ability to forecast and efficiently allocate resources to drive profitable business resultsQualifications:• 3+ years hands on experience of building and capability to manage high performing teams across the Entertainment Vertical• A Strong understanding and experience across the Entertainment Vertical with deep expertise and client relationships.• Strong understanding of the advertising technology and data/performance measurement trends• Skilled storyteller with experience communicating marketing opportunities to brands• Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data in to client value• Ability to perform well in highly dynamic, rapidly changing environment• Proven ability to forge relationships with top marketing decision makers at across the Entertainment Vertical• Demonstrable success as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems• Provide strong leadership with the ability to build, train, coach and develop a high performing team including providing coaching and mentoring to other team leads• Demonstrated track record in leading a team to surpass its targets and significantly grow the scale of the business partnerships under their control• Ability to move fast, be bold, and thrive in a dynamic, quickly-changing environment• Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration• Must be based in LACultural Qualifications:• Customer-obsessed, Curious, Collaborative, Consultative, Courageous and Competitive• Focused• Authentic and passionate• Respectful, Inclusive, Honest, Transparent• Self-aware• Positive and solutions-oriented• Sense of humor• Accountable• Adaptive• EmpatheticAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .The annual salary range for this position is $108,000.00-$216,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 4 years' experience in business development, market development, or related area.Option 2: 6 years' experience in business development, market development, or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.In a role preparing and executing budgets., Leading cross-functional teams, Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area., Sales, SupervisoryPrimary Location...5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America
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What You Should Know About (USA) Senior Manager, Advertising Sales - Walmart Connect, Walmart

Walmart Connect is on the lookout for a dynamic Senior Manager of Advertising Sales to spearhead the Entertainment vertical in Inglewood, CA! If you are a seasoned sales professional with a knack for developing strategies and leading teams, this position could be a perfect fit for you. As the Senior Manager of Advertising Sales at Walmart Connect, you will have the exciting opportunity to drive revenue growth across a diverse portfolio of advertisers in the entertainment space. You will be at the forefront of building authentic partnerships, working closely with C-suite leaders, and ensuring that your team of sales professionals thrives in a fast-paced environment. Your mission will involve not just hitting targets but inspiring your team to push boundaries and innovate. You’ll leverage your deep understanding of the entertainment industry, advertising technologies, and data trends to create compelling marketing solutions. If you are ready to dive into campaign results with operational partners or present strategic marketing insights to high-level decision-makers, then this role is calling your name. Here, you’ll foster collaboration, drive results, and shape the future of advertising sales within the entertainment sector. With the support of Walmart Connect, you’ll become a change leader in delivering outstanding customer service and exceptional value to your clients. Join us in making a significant impact in one of the most exciting fields of advertising today!

Frequently Asked Questions (FAQs) for (USA) Senior Manager, Advertising Sales - Walmart Connect Role at Walmart
What are the main responsibilities of the Senior Manager, Advertising Sales at Walmart Connect?

As the Senior Manager, Advertising Sales at Walmart Connect, your primary responsibilities will include developing and executing account strategies to grow the entertainment business, managing and mentoring a high-performing sales team, and delivering exemplary customer service. You will analyze campaign results, present insights, and collaborate with cross-functional teams to ensure revenue growth while fostering strong relationships with advertisers in the entertainment sector.

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What qualifications are required for the Senior Manager, Advertising Sales role at Walmart Connect?

Candidates must possess a bachelor's degree in business, finance, marketing, or a related field, along with at least four years of relevant experience in business development or market development. Alternatively, six years of similar experience is acceptable. Strong consultative sales skills and the ability to influence C-suite leaders are crucial for success in this role.

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What skills are essential for the Senior Manager, Advertising Sales at Walmart Connect?

Essential skills include strong communication and presentation abilities, a deep understanding of the entertainment vertical, and expertise in advertising technology and performance measurement. Moreover, candidates should possess exceptional leadership skills to train and motivate their team while navigating a dynamic and rapidly changing environment.

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How does the Senior Manager, Advertising Sales contribute to Walmart Connect's success?

The Senior Manager plays a pivotal role by driving revenue growth in the entertainment vertical, building strategic partnerships, and crafting compelling marketing solutions tailored to client needs. This position is also critical in leading a talented sales team, developing effective strategies, and ensuring that Walmart Connect remains a leader in the advertising landscape.

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What kind of team will the Senior Manager, Advertising Sales lead at Walmart Connect?

As a Senior Manager, you will lead a small but highly motivated team of three sales professionals. Your focus will not only be on achieving sales targets but also on nurturing talent through coaching, mentoring, and providing guidance to create a high-performing and collaborative sales environment.

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What can candidates expect in terms of career growth as a Senior Manager, Advertising Sales at Walmart Connect?

With a strong performance, Senior Managers at Walmart Connect can expect tremendous career growth opportunities. This role offers a chance to develop leadership skills, expand industry knowledge, and build a professional network that can lead to higher positions within Walmart Connect or the broader parent company.

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What benefits are offered to the Senior Manager, Advertising Sales at Walmart Connect?

Walmart Connect offers a competitive salary, performance-based bonuses, and extensive benefits that include medical, vision, and dental coverage. Additional perks include 401(k) plans, stock options, family care leave, and educational benefits through the Live Better U program, making it an attractive opportunity.

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Common Interview Questions for (USA) Senior Manager, Advertising Sales - Walmart Connect
Can you describe your experience leading sales teams in the entertainment industry as a Senior Manager, Advertising Sales?

To answer effectively, share specific examples of your leadership style, the number of team members you’ve managed, and any significant successes or challenges faced. Discuss how you motivated your team and adjusted strategies based on performance data.

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How do you approach developing account strategies for advertisers in your role?

Explain your methodology for analyzing client needs, understanding market trends, and setting measurable objectives. Highlight some tools or frameworks you use for strategic planning, ensuring you relate your answer to the entertainment sector.

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What methods do you use to ensure high levels of customer satisfaction?

Outline your approach to customer service, including proactive communication, feedback loops, and monitoring campaign results. Share a specific instance where your approach led to improved client relationships or satisfaction scores.

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How do you handle conflicts within your sales team?

Discuss your conflict resolution strategies, emphasizing open communication, mediation skills, and maintaining team morale. Use real-life scenarios where possible to illustrate your point.

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What techniques do you use to stay updated on advertising technology trends?

Mention your methods for continuous learning, such as attending industry conferences, subscribing to relevant publications, and participating in online courses. Show your enthusiasm for staying at the forefront of technology trends.

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How do you prioritize tasks when managing multiple projects at once?

Discuss your prioritization techniques, like using project management tools, creating weekly plans, and defining key performance indicators for each project. Highlight your adaptability when priorities shift.

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Can you give an example of a time when you successfully influenced a C-suite decision maker?

Provide a specific situation that includes your approach in preparation, how you presented your ideas, and the outcome. Emphasize the strategy behind your persuasion and the impact it had on the business.

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What strategies do you implement to forecast revenue effectively?

Discuss analytical tools and data sources you utilize for accurate forecasting, along with how you communicate projections to your team and stakeholders. Give examples of how your forecasts have positively affected business decisions.

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How do you balance the need for short-term results with long-term relationships in sales?

Illustrate how you set immediate goals without compromising your focus on nurturing client relationships. Provide a narrative that demonstrates successful balance from previous experiences.

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What do you believe are the most significant challenges in advertising sales today?

Share your perspective on recent challenges, such as market competition, technological changes, or evolving consumer behavior. Propose potential solutions or strategies that can help overcome these challenges.

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