(USA) Senior Manager, Digital Media - Seller Acquisition - Affiliate and... - job 2 of 2

(USA) Senior Manager, Digital Media - Seller Acquisition - Affiliate and Influencer Marketing job at Walmart. New Jersey. Position Summary... What you'll do... Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building. We are looking for an experienced Senior Manager to lead our B2B Affiliate and Influencer marketing and Direct Buys strategy as part of our integrated marketing campaigns. Reporting to the Director of Digital Media, this candidate will serve as our resident expert on all things related to leveraging and growing a network of affiliates, influencers, industry publications and content partners . This role is a critical addition to the Marketplace marketing team, with the goal of attracting and tracking new leads and generating awareness and interest for the brand. You will enjoy autonomy to design and activate digital marketing strategies for this program that are part of the broader, integrated omni-channel strategy. You will make an impact by: • Acquiring new Walmart Marketplace sellers, particularly SMBs, through affiliate and influencer marketing strategies and tactics and generating awareness and leads through potential partners and niche media publications. • Building the strategic roadmap for the Marketplace affiliate and influencer program including planning, managing, and activating promotional campaigns geared towards seller engagement and sign-ups. • Being a thought leader in this space and providing a framework to run the affiliate and influencer program in the most efficient way. • Evaluating affiliates and publishers for brand alignment, target audience, content quality, visibility offered, and building a best-in-class, performance-driven partner network. • Utilizing deep and broad technical understanding of affiliate and influencer platforms' systems and structures to effectively guide campaign execution . Experience with Impact.com highly preferred. • Driving direct partnerships with large retail publications such as Forbes and WSJ and managing the media buys. • Creating playbooks, SOPs, and checklists to establish ways of working with affiliates, influencers, and publishers as well as internally. • Managing campaigns, defining execution plans and work-back-schedules for campaign set-up, ensuring alignment with objectives • Planning, testing, measuring performance of, optimizing, and scaling marketing assets, messages, and content. • Setting up key processes and tracking mechanisms for measuring pipeline generated with end-to-end visibility from lead to launch. • Managing KPIs – CPA, CPL, CR%, Spend, ROAS, ROI, across the program and ensuring most efficient ad spend. • Monitoring pacing, POs, invoicing, and reconciliation of affiliate and influencers payouts. • Partnering with (1) our Brand, Content, and Creative team to develop assets and campaigns; (2) our Product Management / Technology teams to define requirements for, prioritize, and build marketing technology capabilities; and (3) our Walmart Connect and Walmart Fulfillment Services teams to create content and co-market to prospective new sellers. • Working with agency partners as needed. • Sharing weekly, monthly, quarterly results on performance against plans and forecasts and key lessons learned with leadership. • Developing insights to suggest improvements to channel strategy that will differentiate Walmart Marketplace from competition. You’ll sweep us off our feet if… • You have 8+ years of practical and tactical experience with digital marketing channels, with at least 5 years focus on building and managing successful Affiliate/Influencer Marketing programs and managing direct partnerships • You can successful ly drive ad campaigns while managing performance metrics in a B2B environment • You have experience with Impact, Salesforce, HubSpot, Tableau, Google analytics or similar platforms. • You stay abreast with what’s new and generate ideas and approaches to improve channel performance and make campaign optimizations as needed • You are analytical and data-driven in your decision making with a strong bias for testing-and-learning • You are excellent at managing external partnerships, especially handling negotiations, working out deal parameters and holding people accountable. • You are comfortable interacting with internal and external teams to create compelling content • You bring experience developing B2B acquisition marketing strategies and plans, ideally for acquisition of SMBs • You build and develop relationships, communicate frequently and clearly, and enjoy collaborating How you’ll thrive at Walmart: • Performance-based incentive awards • 401k with company match • Stock purchase plan • Paid parental leave • Working alongside collaborative, innovative team members • Being a leader from Day 1 • Ability to grow and develop across several areas of the Fortune 1 organization and much more About Walmart Marketplace We are Walmart Marketplace—Our sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you’re a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale. We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging and embrace diversity in all forms, with no shortage of guidance and support for you as you grow and develop your career here. Discover the impact you can make at careers.walmart.com At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at .The annual salary range for this position is $108,000.00-$216,000.00Additional compensation includes annual or quarterly performance incentives.Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team Primary Location... 121 River St, Hoboken, NJ 07030-5989, United States of America #J-18808-Ljbffr