(USA) Senior Manager, Marketing Planning And Strategy- Experiential - job 3 of 3

Position Summary...

What you'll do...

The Brand Experience and Partnerships team is charged with creating innovative, participatory experiences (IRL, virtual/digital, partnerships) that positively shift perception of the Walmart brand. Our mission is to add dimension to our brand promise in modern ways that engage the next generation of customers and launch the brand into the cultural zeitgeist. 

As the Senior Manager of Experiential Marketing (IRL Experiences), you will lead experiential marketing strategy, planning and execution for strategic Walmart initiatives, with a focus on brand and priority product category experiences – such as Walmart Marketplace & Collectibles. You will be responsible for driving multiple experiential programs soup to nuts – leveraging top agencies to craft / execute experiential concepts and 360 campaigns in collaboration with stakeholders in Creative & Category Marketing / Merchant teams. The work you will do is highly-cross functional and collaboration is paramount to deliver holistic & scaled programs – particularly with teams such as Media, Influencer, Creative, Site, Social, Paid Media, etc.

The perfect candidate is both a creative and strategic thinker; a career experiential marketer who has a proven track record in building high quality, scaled consumer experiences; and has deep experience working within layered organizations to manage stakeholders & leaders, and sell programs in. In this role, you will report to the Group Director, Brand Experiences and Partnerships and support the Senior Manager, Experiential Lead.

This is a fast-paced, high-visibility job within the Walmart Marketing organization. This candidate will oversee exciting experiences that drive meaningful brand/business impact & cultural cache. We can’t wait to meet you!

This is not a remote role. The hired associate is required to work from our Hoboken, NJ office 5 days a week.

What you’ll do:

·       Serve as the strategic, day to day lead on specific experiential programs (with priority on Collectibles experiences) & liaison with relevant teams – including Marketplace Marketing & Merchant team

·       Support the Experiential Lead who guides overall Walmart Experiential strategy & approach

·       Provide thought leadership on Experiential programs, ensuring Collectibles initiatives are prioritized within Walmart’s Experiential strategy and approach 

·       Utilize data and insights to create meaningful strategies and impactful comprehensive marketing plans, collaborating across marketing channels and strategic business units 

·       Work hyper-cross functionally and cultivate relationships across the business, aligning key stakeholders to priorities and clearly communicating business objectives and performance 

·       Monitor program performance and optimize tactics to meet marketing and business goals 

·       Help manage and develop a team of marketers, leading a healthy and positive team culture of innovation and implementing plans to coach, motivate and develop individuals on the team

·       Constantly innovate – finding new ways to improve and accelerate Experiential white space growth & opportunities for Walmart and marketplace

What you’ll Bring

·       You are entrepreneurial - ambiguity excites you

·       You have a track record of creating innovative and unique experiential activations that create value for customers

·       You’ve executed comprehensive sponsorship and partnership deals and know the ins and outs of negotiation

·       You are creative – you tend to have big, never-been-done-before ideas 

·       You are highly collaborative and engaging others energizes you

·       You know how to write a killer brief and strategy decks

·       You never miss a detail

·       Previous experience with or passion for Collectibles & events like Comic Con – a plus

Minimum Qualifications 

• Bachelor's degree in Business, Marketing, Communications, or related field + 3 year’ experience in marketing or related field; OR 7 years' experience in marketing or related field
• A minimum of 2 years supervisory experience or experience leading cross-functional projects 
• Top notch communication & deck writing skills – presenting / articulating complex or new ideas to executives is a piece of cake for you 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $108,000.00-$216,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America