(USA) Senior Manager, Product Marketing, SEO - job 22 of 50

Position Summary Walmart Business is a new offering focused on small and medium businesses, non-profits and governments. Our mission is to save organizational customers time, money and hassle. Businesses can leverage Walmart's sourcing advantages, broad assortment, extensive supply chain, store footprint, eCommerce buying platform and cost saving tools to achieve procurement reliability and efficiency. Launched in September 2022, Walmart Business is on a rapid growth trajectory.Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.The Senior Manager, SEO drives the SEO strategy and executions for Walmart Business, working together with Walmart.com SEO team. The ideal candidate will have experience in defining SEO priorities, have demonstrated experience navigating ambiguity, and have strong execution skills. This role will help develop and execute end-to-end SEO strategy to drive traffic, revenue and profitable customer acquisition for Walmart Business. Experience operationalizing processes, product roadmap, and finding actionable insights from performance data is critical.What you'll doDevelop and execute SEO strategy and tactics to drive SEO traffic, revenue, and acquisition for Walmart Business.Lead SEO data tracking and reporting processes to identify performance trends and key opportunities for the SEO program.Implement research, monitor and analyze SEO performance and identify improvement opportunities.Oversee the development and execution of SEO strategies to improve search engine rankings and increase qualified traffic.Conduct competitive analysis to identify opportunities for improvement and differentiate the website from competitors.Collaborate cross-functionally with internal teams, including Walmart.com SEO team, marketing, site-merchandising, products, and Engineering, to ensure consistency in deliverables and alignments.Monitor and track performance metrics using analytical tools, providing regular reporting and recommendations for optimization.You Will Make An Impact ByExecuting weekly, monthly and ad-hoc SEO reports and dashboards to track business KPIs and other SEO specific metrics, such as organic search ranking, crawling and indexing status, page engagement, and competitor analysis.Identifying search insights and behaviors for different personas of our targeted customers.Developing and implementing keyword research to identify audience-based target keywords.Implementing SEO research, analysis and recommendation processes at different stages of any content development projects.Leading projects to optimize site/page structure, crawling, indexing and key page elements and tags.Leading link building opportunities with relevant and authoritative domains.Developing and executing tracking and reporting strategy on business KPIs and SEO performance metrics.Researching and testing new ideas, trends, and technologies within SEO, Content Marketing, Social and other Digital Marketing channels.Developing and delivering SEO training sessions to educate the organization on the capabilities, uses and benefits of SEO decisions.Location This role can be based in Sunnyvale or San Bruno, California, or Bentonville, Arkansas.Minimum Qualifications2-4 years of SEO or similar experience, or2-4 years of Product Marketing experience in an e-Commerce environment.B.S. in Marketing, Business, Digital Media or related field (preference for those with an analytic education).The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.Benefits And PerksBeyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.Additional Compensation The annual salary range for this position is $117,000.00-$234,000.00 in Sunnyvale and San Bruno, California, and $90,000.00-$180,000.00 in Bentonville, Arkansas.Additional Compensation Includes Annual Or Quarterly Performance Bonuses.Minimum QualificationsOutlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.6 years' experience in Marketing, Business Administration, or related field.Preferred QualificationsMasters: Business AdministrationPrimary Location 840 W California Ave, Sunnyvale, CA 94086-4828, United States of America#J-18808-Ljbffr