Duties:
- Work with local affiliates/labels, international teams, and Global Technology to understand the trends and dynamics driving major streaming services from the perspective of the fans and listeners who enjoy WMG music.
- Create expert level insight into audience behavior by helping to establish best practices for data which captures music listening preferences to gauge the impact of marketing initiatives and campaigns on our listeners, and to comprehensively understand and predict listener behavior.
- Work with quantitative data to coordinate with labels, analysts and other business stakeholders on delivery of reporting and inference. Develop new forecasting and audience targeting procedures.
- Communicate findings and insights to key stakeholders to establish best practices, and to guide analysis into action and results.
- Transform data into stories via tailor made presentations and develop new hypothesis testing and decision making for real time assessment of audience viewing patterns and performance of music delivery streams.
- Interact with data engineering teams to identify the data needs for the mathematical models.
Requirements:
- Master's degree or foreign equivalents in Statistics, Economics, Mathematics, or a related quantitative field
- 2 years of experience in the position offered or related
- 2 years of experience working with R, Python, and SQL
- 2 years of experience using advertising data to build marketing mix models to measure incremental impact of ads and campaigns, using techniques like multi-linear regression and Hierarchical Bayes
- 2 years of experience gather and analyzing audiene data and using targeting models including propensity scoring, and look-alike modeling to develop actionable insight into audience behavior
- 2 years of experience deploying machine learning models into a production environment
- 2 years of experience communicating technical concepts using data visualizations (using libraries such as matplotlib or ggplot2)
- 2 years of experience preparing written presentations of technical concepts for a non-technical, business stakeholder audience
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Join Warner Music Group as a Data Scientist II in the vibrant city of New York, NY, where your analytical skills will make a significant impact on understanding music listeners' behaviors. You'll engage with local affiliates, international teams, and our Global Technology department to delve into trends shaping major streaming services. Your role will involve crafting insightful analyses that help determine the effects of various marketing initiatives on our audience. By working with quantitative data in collaboration with labels and analysts, you’ll create forecasts and establish audience targeting procedures that elevate our strategies. Your knack for storytelling through data will shine as you transform complex findings into compelling presentations for key stakeholders, driving actionable insights that align with best practices. You will also play a crucial role in defining data requirements with data engineering teams for the models you develop. If you have a background in Statistics, Economics, or Mathematics and a passion for music, this position at Warner Music Group could be your next great career move with a competitive salary ranging from $115,000 to $150,000 a year.
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