Sr. Marketing Cross Channel Analyst
This position is a hybrid in-office role that works out of our Boston HQ. Monday-Thursday will be working in office and Friday is WFH. This is not a virtual / remote position.
*At this time, Wayfair does not provide sponsorship for employment authorization for this position.
The Sr. cross channel analyst is a marketing generalist who supports the CMO function for Wayfair Canada, specifically to drive performance marketing success. This person is the resident expert on marketing channel performance for the brands, steers the marketing strategic planning process (i.e., forecasting and roadmap collaboration), and leads the thinking on multi-channel marketing strategies (e.g, targeting) that improve channel effectiveness and customers health.
What You’ll Do:
- Marketing Performance: Own the marketing performance narrative in all formal and informal touchpoints. Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to department leadership. Own all formal reporting.
- Channel Effectiveness: Deep understanding of full marketing funnel to serve as strategic thought partner to marketing channel teams. Hold individual channels accountable for test rigor and business results. Draw connections across channel roadmaps (e.g., between prospecting & email) to improve overall customer experience to amplify channel-specific performance. Promote a balanced focus on operational excellence.
- Strategic Planning: Drive the ad spend forecasting process with the channel leads to ladder up into the broader quarterly P&L process, in partnership with Brand Finance. Intra-quarter, lead the monitoring and management of performance metrics against the forecast.
- Strategic Projects: Support investigation into cross-channel levers (e.g., personalization, targeting, retargeting) to improve customer growth / customer health. Serve as a project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing and impactful results.
What You Need:
- 3+ years of experience in a performance marketing role.
- Strong analytical skills with experience using tools such as SQL and Looker.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously .
- Strong verbal and written communication skills, with an ability to tailor updates to the appropriate audience (senior stakeholders, peers, analysts, etc.).
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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Join Wayfair as a Sr. Marketing Cross Channel Analyst and become a key player in our Boston HQ team! This hybrid role invites you to embrace in-office collaboration from Monday to Thursday, followed by a well-deserved work-from-home Friday. As the Sr. Cross Channel Analyst, you will be the go-to expert for all things marketing performance related to Wayfair Canada. Your primary mission? To enhance channel effectiveness and optimize customer experience through innovative multi-channel marketing strategies. You'll dive deep into performance data, working closely with various marketing teams to deliver actionable insights and drive the overall marketing narrative. This isn't just about analyzing numbers; it's about steering strategic planning, managing performance metrics, and ensuring that our marketing initiatives resonate with our target audience. You will also lead cross-channel projects, ensuring that their scale and impact are shared across the organization. If you’re passionate about performance marketing and thrive in a fast-paced environment, Wayfair is the place for you! Here, we value your unique perspective and believe that every voice matters, creating a strong and innovative community. So, if you’re ready to take your career to the next level while making a real impact, we invite you to be part of our journey at Wayfair.
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