Growth Marketing Lead

You will report to the Head of Marketing. This is a hybrid role based in Mountain View or San Francisco, CA.

You'll lead:

• Paid Media Strategy: Lead media effectiveness and measurement, media mix optimization, and campaign budgeting. Guide investments
• Performance Metrics: Measure campaign performance, new user acquisition costs, and customer lifetime value; refine and improve marketing strategies accordingly
• CRM and Lifecycle Marketing: Develop a customer segmentation strategy that maximizes engagement, retention, reactivation, and satisfaction, ensuring content and promotions support the customer through each journey stage. Guide data-based experimentation
• Technology Integration: Collaborate with Eng, Product, and Data Science teams to implement digital, CRM and marketing automation tools. Stay up-to-date with MarTech trends
• Team Leadership: Manage a team of four experienced marketers, promoting a culture of innovation, collaboration, and excellence

At a minimum, we'd like you to have:

• 12+ years of marketing experience in new user growth, engagement, and retention
• Experience developing growth strategies within unit economic frameworks and establishing multi-year priorities
• Prior focus on B2C, app-based brands
• Expertise in customer segmentation, omnichannel strategies, and marketing automation
• A vision for CRM strategy including tracking, marketing tech stack, and tooling

It's preferred if you have:

• Previous experience with rewards, offers, promotions and loyalty programs
• At home working with Product, Engineering and Data Science teams
• Appreciation for technical products and able to distill complexity down to consumer stories

While at Waymo, you will enjoy benefits that cover…

Health and wellness: Our people are at the heart of everything we do. At Waymo, you can enjoy top-notch medical, dental and vision insurance, mental wellness support, a Flexible Spending Account (FSA), a Health Saving Account (HSA), and special wellness programs.

Financial wellness: Your financial peace of mind is important to us. At Waymo, we offer a great compensation package, bonus opportunities, equity, a generous 401(k) plan, 1-on-1 financial coaching, a 529 College Savings Plan and lots of other perks and employee discounts.

Flexibility and time off: Take the time you need to relax and recharge. Enjoy the flexibility to work from another location for four weeks per year. We support an on-site or hybrid work model and offer remote working opportunities, paid time off, bereavement, sick, and parental leave.

Supporting families: When it comes to growing your family or caring for your loved ones, you have our full support. Enhanced leave options include paid parental leave (birthing parent gets 24 weeks of paid leave with up to 4 weeks of additional leave before their due date, and non-birthing parent gets 18 weeks of paid leave), and 20 days of subsidized backup childcare or adult/elder care.. Access to fertility care or adoption support as you grow your family.

Community and personal development: At Waymo, you'll find a range of opportunities to grow, connect, and give back. We offer education reimbursement, personal and professional development, mentorship, and other ways to connect through Employee Resource Groups (ERGs), other internal groups, and even time off to volunteer.

Cool perks: Access to Google offices, cafes, wellness centers, massages, and so much more. To support your wellbeing at home, you can enjoy at-home fitness and cooking classes, and more.

#LI-Hybrid