CRM Specialist

The CRM Specialist at WCS Group will work with the Head of Sales Operations to maintain and analyse Marlowe Environmental Service’s core CRM solution, Gold-Vision. This includes collecting and analysing customer data, identifying trends and patterns, supporting lead generation, ensuring data integrity and making recommendations for improving our CRM strategy.  

Key Objectives & Responsibilities 

• Work with Head of Sales Operations to assist with the day to day running of the CRM system 

• Develop reports and dashboards to provide insights on sales performance and customer behaviour 

• Collaborate with other teams, such as Sales, Marketing, and Customer Service, to ensure the CRM system is being used effectively and identify areas for improvement 

• Identify opportunities for upselling based on customer data and interactions 

• Help implement marketing campaigns by developing segmented lists of target customers 

• Support the development of email campaigns and reviewing their effectiveness with the Marketing team 

• Support the integrations of new companies onto the Gold-Vision platform 

• Carry out UAT testing on new releases and projects  

• Provide training and support on how to effectively use the CRM system 

Person Specification 

• At least 3 years’ experience within a Sales & Marketing analytical role or bachelor’s degree (or similar) with a marketing / analytical focus.  

• Experience with CRM software and databases.  

• Strong/advanced Excel skills. Experience of data visualisation software (esp. Power BI) would be advantageous 

• Self-starter who is willing to develop new skills and be part of a growing business 

• Strong problem-solving skills in order to identify issues and develop solutions 

• Excellent communication skills (verbally and written) with the ability to manage relationships across a wide range of stakeholders 

• Salary up to £35,000 per annum depending on experience
• Remote working
• Royal London Pension
• My Marlowe Rewards platform including access to virtual GP
• Mental Health & Well-being Scheme
• Employee Recognition Scheme
• Paid Recommend a Friend Scheme (up to £2000* for successful referrals)
  

WCS Group of companies are committed to equal opportunities for all people and recognise the value of having diverse teams that represent the communities we serve. We encourage and welcome applications from everyone regardless of age, gender, ethnicity, sexual orientation, faith or disability.