YouTube Content Specialist (Freelance)
THE ROLE
We're looking for a YouTube Content Specialist to be our in-house expert, guiding our clients to build successful brand channels. This is a freelance role.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and Visa.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX.
- Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
- From carbon offsets to community kitchens, we’re passionate about making a difference.
- Did we say snacks? Because we have great snacks. (Shoutout to Sheila who keeps the kitchen stocked.)
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. A profound understanding of what captivates YouTube audiences on brand channels is key. Beyond fostering engagement within YouTube communities, you'll guide brands by staying ahead of platform trends and relevant cultural moments on YouTube. In return, you'll join a global agency passionate about creating impactful work for some of the world's most recognizable brands.
WHAT YOU’LL DO
- Shape YouTube Brand Strategies: Develop clear and effective content strategies for our clients' YouTube brand channels, ensuring they align with their overall brand goals.
- Optimize for YouTube Brand Channel Success: Provide expert guidance on content formats, channel setup, video optimization (SEO), and publishing best practices to maximize visibility and engagement.
- Collaborate with Strategy and Creative Teams: Partner with our strategists and creative teams to ensure their concepts are perfectly tailored for the YouTube brand channel environment.
- Analyze and Improve: Track channel and content performance, providing insights and recommendations to continuously improve results.
- Stay Ahead of the Curve: Maintain a deep understanding of YouTube algorithm updates, platform features, and emerging content trends, proactively identifying new opportunities for our clients.
REQUIREMENTS FOR THIS ROLE
- 5+ Years of experience in YouTube brand channel content marketing
- Deep understanding of the YouTube platform and its best practices.
- Proven ability to develop effective YouTube brand content strategies.
- Experience with YouTube analytics and performance tracking.
- A keen eye for emerging content trends and platform updates.
- Excellent communication and collaboration skills.
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Let’s do cool stuff together. Apply now!
We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf
Are you passionate about video content and looking to work with some of the biggest brands in the world? We Are Social is on the hunt for a talented YouTube Content Specialist (Freelance) who will play a pivotal role in shaping brand channels for our clients. As part of our creative agency, you'll bring your expertise to the table, collaborating closely with clients to establish successful YouTube strategies while having fun and engaging with what's trending. From crafting comprehensive content strategies that align with brand goals to optimizing channel setups and offering insights into performance, you'll be at the forefront of innovation and creativity. We thrive on our diverse culture, where laughter, creativity, and a passion for making an impact are paramount. Plus, exclusive perks like a passport program to work in our international offices and an endless supply of snacks make this not just a job, but a lifestyle. If you’re someone who embraces fast-paced environments, loves to create rather than just follow trends, and possesses in-depth knowledge of audience engagement on YouTube, this role could be the perfect fit for you. Join us at We Are Social and dive into the exciting world of brand storytelling through video content. Let’s do amazing things together!
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