Web Content Manager

Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Some of our members are experts on specific human rights issues, parts of the world, or advocacy areas, and they serve as volunteer leaders. Others are volunteer leaders of local or student groups in towns, universities, states, or regions of the country. Amnesty International USA’s elected Board members, staff, and members work together to lead the organization.

Job Summary

Amnesty International USA seeks a talented, and creative person to shape and tell our story in ways that will advance human rights for all. The Web Content Manager will manage the strategy and production of AIUSA's website content. This includes the conception, project management, and delivery of several types of content experiences. The ideal candidate should possess strong content, communication, and editorial skills, and will collaborate with key internal and external stakeholders within the organization. This role is part of AIUSA’s Marketing and Communications team, which advances the organization’s mission by engaging members, activists, policy makers and others to inspire and influence action through compelling strategy and tactics.

For now, this position reports to the National Director, Marketing & Communications. Eventually, this position will report to the Director of Digital Content Strategy.

Essential Responsibilities

• Working with Director of Digital Content Strategy (forthcoming position) and others, directly produce AIUSA web content; create and manage web content strategy; and collaborate with AIUSA colleagues, AIUSA members, partners, and others to develop and finalize web content
• Publish content using AIUSA’s CMS (WordPress-based), including producing new visual design of pages as needed; manage needs for additional support provided by staff and an external agency
• Drive traffic to and engagement through AIUSA’s website by creating engaging web content and strategic use of SEO
• Manage account relationship with external web-support agency
• Measure and evaluate the success of web content and tailor strategy and tactics accordingly to build and ensure high engagement
• Develop and maintain the AIUSA’s brand voice in editorial content; ensure web content aligns with and advances AIUSA's values on inclusion, diversity, equity, accessibility
• Conduct content audits to identify gaps and redundancies in the site content
• Train staff as necessary on web production and digital content best practices
• Editing content on existing pages to improve SEO
• Keep a pulse on industry trends and best practices in website development, design, and user experience to benchmark AIUSA brand performance
• Contribute content for other online channels, including social media
• Oversight of a web budget and web editorial calendar

Knowledge, Skills, Abilities

• Excellent creative and narrative ability to craft compelling stories using text and imagery
• Excellent copywriting and editing abilities that ensure audience engagement and mobilization
• Deep understanding of web content creation strategy with an audience-centric and omni-channel approach
• Humility and creativity, with the ability to bring people together to work cohesively and collaboratively across teams
• Creative and ambitious with a willingness to test, experiment and execute innovative ideas
• Ability to manage multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced, environment
• Strong oral communication skills and ability to work with individuals and groups at all levels
• Passion for and a commitment to advancing human rights for all

Education and Experience

• BA/BS and at least 7 years relevant experience or MA/MS and 5 years relevant experience and/or sufficient relevant work experience; substantial technical knowledge of area of work
• Experience creating and managing budgets
• Experience managing freelancers in a creative environment a plus
• Experience coding in HTML/CSS and experience with WordPress Content Management System, digital analytics platforms, and other digital content publishing tools
• Previous success growing a website and mobile views/visits and improving performance from metrics is a plus

We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.

HOW TO APPLY AND OUR EEO STATEMENT

All applications must be completed online, and we do not accept paper submissions. Please visit the AIUSA Careers Page to review all current job postings. You must complete the entire online application, and electronically sign, for an application to be considered “complete.” We send emails via Paycom so please check your spam folders for any updates. Please email talentacquisition@aiusa.org for technical difficulties ONLY.

Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)

Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. What does that mean for Amnesty International in the United States? It means using our people power to fight injustice and centering the voices and experiences of those most impacted by racist structures, beliefs, and laws. Fundamentally, it means doing our human rights work differently than it has been done before, because we know that who we work with, how we work, the work we do, and ultimately who we are, are all interconnected.

As an international, intercultural, intergenerational and intersectional movement of activists committed to protecting and advancing human rights for all, Amnesty is deeply committed to Inclusion, Diversity, Equity & Accessibility (IDEA). To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/idea/

Remote and Hybrid Workplace Policy

Because the health and safety of our employees and candidates are a top priority, we are currently conducting our hiring process virtually.

Staff, office visitors, and event attendees to be up to date with COVID vaccines before entering AIUSA offices or attending AIUSA events or in-person meetings. If anyone wishing to enter the office or attend our events is not vaccinated, they will need to have tested negative for COVID within 24 hours of entry. We expect that all staff and visitors entering the office or attending AIUSA events will, by accessing our facilities, be attesting that they are vaccinated or that they have tested negative within 24 hours of entry.

Please review the job description, which will state whether a role is hybrid and remote. Some roles may require travel domestically and/or internationally.