Job details

Senior Manager, Marketing Analytics - job 2 of 3

U.S. Remote

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change throughout growth marketing, leading a team that supports both product- and sales-led go-to-market motions.

About the role

Location: Remote-first (United States; BC & ON, Canada)
Full-time
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below in USD and pertain to workers in the United States)
Zone A: $179,000 - $251,500
Zone B: $168,000 - $236,500
Zone C: $157,000 - $221,500
Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
CAD 203,000 - 286,500
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the VP of Growth

As a Senior Marketing Analytics Manager, you’ll …

Surface key insights related to growth program performance and target attainment to GTM leadership to drive decision-making, budget allocation, and strategic planning.
Lead a team that supports both PLG and sales-led motions through deep analysis, strategic guidance and performance reporting.
Work to proactively identify market opportunities across different regions, markets, industries, and more to drive marketing and international expansion strategy.
Own the end-to-end analytics development process including working with data engineering to develop new views and datasets in Snowflake, building visualizations in Tableau for GTM leadership, and ensuring wider enablement and documentation across the marketing team.
Partner closely with marketing operations, data science, business operations and other critical stakeholders to continue iterating on and improving marketing data excellence and streamlined delivery.
Own holistic demand gen campaign performance and spend analysis to track pacing to goals, and share insights on individual tactic/strategy efficacy.
Manage lead lifecycle reporting to monitor the health of our sales funnel.
Write SQL queries and partner with the data science team to enable our PQL motion.
Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the C-suite.
Collaborate with the core data analytics team on data initiatives.
Enable marketers to independently service their reporting needs with tools, documentation, and guidance.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Senior Marketing Analytics Manager if you:

Can turn insights into action and distill the most important information.
Can translate business requirements to technical stakeholders and vice versa.
Are a passionate leader — supporting, empowering and unblocking your team is a core driver.
Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
Are naturally curious — when something looks wrong, you triage and make it known.
Are extremely detail-oriented — you don’t miss a beat.
Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
Have experience with modern GTM technology. Here are some of the tools we use:
Marketo — MAP
Salesforce — CRM
Snowflake — Data Warehouse
Tableau — Data Visualization
Segment — CDP
Amplitude — Website & Product Analytics
Census — Reverse ETL
ZoomInfo — Enrichment

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support health and wellness, smart work, and professional growth
Professional career coaching, internal learning & development programs
401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
Discounted Pet Insurance offering (US only)
Commuter benefits for in-office employees

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.