Website Strategy Manager

Description

The Website Strategy Manager will be responsible for overseeing portions of public website activities and strategic roadmap for Citizens public website. This position will play an integral role in building out the roadmap for a portfolio of products and non-products for Citizens public Website.

The Website Strategy Manger will collaborate directly with members of the Digital Sales team, User Experience (UX), Development, and business stakeholders to deliver best in class website solutions. In addition, this role is responsible for maintaining and optimizing the public website and driving potential customers through the Awareness, Interest, Decision, and Action (AIDA) model. This role requires an agile mindset and the ability to foster a dynamic, entrepreneurial, passionate environment. The focus of this role is continuous improvement and identifying new opportunities and what’s next via a data informed model, so the ability to manage, analyze, and interpret site traffic is a critical for this role.

Responsibilities

• Develop and execute the roadmap for your portfolio of products and non-products
• Partner with digital sales and channel leads to deliver an optimal site experience
• Partner with conversion rate optimization colleagues to test and analyze experiences
• Deliver client experiences that are consistent across the site
• Gather requirements to produce digital solutions
• Focus on the end-to-end customer experience
• Leverage analytics to inform changes to the site experiences
• Create and manage a dashboard for reporting site metrics along with commentary (trends, correlations, and resulting action steps)
• Manage product roadmaps that evolve the site
• Support site health practices
• Communicate regularly with marketing partners and provide updates to senior leaders

Required Skills/Experience:

• Education: Bachelor’s degree required
• 7+ years in digital marketing or website management roles, preferably in the banking, finance, or fintech spaces
• Strong interpersonal, verbal, and written communication skills
• Creative, analytical and with a strong attention to detail and quality assurance mindset
• Ability to take initiative and work on competing priorities in a fast-paced environment
• Ability to work well independently and in an Agile based team environment
• Strong background in utilizing and managing site analytics
• Experience working with CMS platforms
• Experience with content management practices – planning, execution, rapid publishing, testing/QA, and reporting
• Working knowledge of Microsoft Office software applications (Word, Excel, PowerPoint, Outlook)
• Experience working in JIRA or similar project management software is a plus

Education, Certifications and/or Other Professional Credentials

• Bachelors Degree

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F

The salary range for this position is $110,000 - $145,000, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of very local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

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Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth