Content Marketing Manager

About Weel

Weel (Previously Divipay) is Australia's leading spend management solution, providing software to help businesses streamline and control company-wide spending.

We're leading with heart and humility as we work towards becoming the epicentre for how every business manages and spends money. And to achieve this vision, we keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as the key to our success.

We've hit some major milestones, including a successful $20m Series A raise. Our funding is being put to good use, helping us to grow and strengthen our product offering, and most importantly, invest in a team of exceptionally talented people.

A number of notable highlights and accolades we're proud to include:

-Joining forces with payment providers, Visa and Nium, to bring even more value to our customers.

-The successful launch of our sophisticated new brand that positions us for future growth beyond Australia

-Listed on the Australian Financial Review - Most Innovative Companies

-Winning 'Partnership of the Year' alongside Slyp at the 2022 Finnies

-Shortlisted in the Best Small Business App category for the Xero Australia FY23 Awards

-Welcomed over 1,000 attendees at our inaugural Virtual CFO Summit in 2022.

It's hard to put into words what makes our culture at Weel so special. But one thing's for sure - we'll always give you the space to explore your passions and have some fun along the way.

Life as a Content Marketing Manager at Weel..

-Collaborate with the marketing team to develop comprehensive content strategies aligned with business objectives, target audience preferences, and market trends.

-Produce high-quality, engaging content for various channels, including website, blog, social media, email campaigns, whitepapers, case studies, and more. Ensure all content is consistent in style, tone, and messaging.

-Craft compelling copy for marketing materials, including ad copies, landing pages, product descriptions, and promotional materials. Optimise content for SEO to enhance search engine visibility and drive organic traffic.

-Plan and develop content for webinars and events to educate prospects and customers, showcase product features, and address industry challenges. Develop relevant content, presentations, and scripts for webinars and speaking engagements.

-Establish the company as a thought leader in the industry by creating thought-provoking content, industry reports, surveys, and expert insights. Collaborate with internal subject matter experts to develop thought leadership content that addresses industry trends and challenges.

-Implement strategies to maximise the reach and impact of content across various channels, including social media platforms, industry forums, partner websites, and email newsletters. Leverage marketing automation tools to schedule and distribute content effectively.

-Monitor and analyse the performance of content marketing initiatives using relevant metrics and KPIs. Identify opportunities for optimisation and improvement based on data insights and market feedback.

-Work closely with cross-functional teams, including product management, sales, and customer success, to gather insights, align messaging, and support integrated marketing campaigns.

Skills we look for..

-Bachelor's degree in Marketing, Communications, Journalism, or a related field.

-Proven experience in content marketing, copywriting, or a similar role, ideally in the SaaS industry or B2B.

-Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar and punctuation.

-Demonstrated ability to develop creative and innovative content ideas that resonate with target audiences.

-Proficiency in content management systems (CMS) and basic understanding of SEO principles.

-Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus but not essential.

-Strong analytical skills with the ability to interpret basic data insights.

-Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.

-Team player with excellent communication skills and the ability to collaborate effectively across teams.

-Passion for technology, SaaS, and digital marketing trends.

Our growing list of Weel perks: 

🥇Options package - we feel and act like owners because we are!

🎂Birthday leave and a budget to celebrate you!

🎉 Country-wide team events (and travel budgets for interstate employees)

🐱 We offer a progressive parental leave policy to ensure that all employees can take the time they need to care for their families - Including fur babies!

🥳 Monthly budgets for team bonding

🧘🏻‍♀️Wellness leave (no need to throw a “sickie” – your mental wellbeing is just as important as your physical health)

🪴Study leave and limitless career-growth opportunities

❤️‍🩹 Access to our Uprise Employee Assistance Program 

🐶 Pet-friendly offices 

We love our face to face time and operate in a hybrid environment, with 3 days a week based in our central Sydney CBD office. With bottomless mugs of free coffee, puppy picnics and regular recreational events, there’s something for everyone. We're a hybrid workplace with flexibility to promote a healthy work-life balance. 

We're better together 

At Weel, we’re committed to fostering a genuinely inclusive and equitable workplace that promotes and values diversity: a place where everyone can bring their authentic, whole selves to work.  

We celebrate uniqueness and diversity of experiences because we know that bringing together different points of views is our strength.  

If you don't think you meet all the requirements of the role, but align with our values, we would still love to hear from you!