Weill Cornell Medicine is hiring: Media Associate in New York

As a Media Associate at Weill Cornell Medicine, your key responsibilities include creating strategic media plans, drafting media alerts, pitching story ideas to various media outlets, and building relationships with faculty and administration. You will also facilitate interviews, manage crisis communications strategies, and compile media reports. Ultimately, your goal will be to enhance the institution's reputation through effective media relations.

To be considered for the Media Associate role at Weill Cornell Medicine, you should have a Bachelor's degree along with approximately two years of related experience in public relations, healthcare communications, or a relevant news setting. Experience in writing for diverse audiences and understanding modern media landscapes will also greatly benefit your candidacy.

As a Media Associate at Weill Cornell Medicine, you'll find a standard office work environment situated in Midtown, NYC. You'll be navigating through various media-related tasks, collaborating closely with faculty, staff, and media professionals to promote the institution's achievements. The dynamic nature of the role promises engaging interactions and high-impact projects.

The work of a Media Associate at Weill Cornell Medicine plays a crucial role in sharing patient stories and innovative research, which can enhance public understanding and appreciation for the institution's healthcare services. By crafting compelling narratives and promoting initiatives, you'll help potential patients connect with cutting-edge treatment options, ultimately improving their patient experience and outcomes.

Career growth for a Media Associate at Weill Cornell Medicine can be quite promising. After gaining valuable experience in media relations and a robust understanding of healthcare communications, opportunities may arise for advancement into roles such as Media Manager or Communications Director, where you would take on more strategic responsibilities and oversee larger teams.

When approaching this question, be sure to outline specific instances where you've successfully created media plans, emphasizing your strategic thinking and understanding of target audiences. Provide examples that align with healthcare or academic settings, as they will resonate well with Weill Cornell Medicine's values.

Discuss your organizational skills and techniques for managing multiple projects. Explain how prioritization is crucial, perhaps mentioning tools or methods like digital calendars or project management software, to ensure timely execution and coordination across projects.

Answering this question effectively involves discussing your networking skills and approaches to establishing trust and rapport with media contacts. Share specific tactics you’ve employed, like attending industry events, following up on pitches, or providing value through relevant content.

Talk about the importance of collaboration and communication in your role. Mention how you solicit feedback, remain open to constructive criticism, and incorporate suggestions to refine your story ideas, ensuring that they align with institutional messaging and goals.

When answering this, describe a past crisis situation where you took the initiative to develop a communication strategy. Highlight the steps you took, how you engaged with team members, and the successful outcomes that arose from your efforts to ensure a clear and effective response.

Your response should reflect familiarity with various digital platforms and how you've utilized them in previous roles. Talk about any campaigns you've executed, metrics you've tracked, and how you've adapted writing styles for different online audiences.

Discuss specific sources you turn to for media updates, like industry publications or relevant trade websites. Clarify how ongoing education and experiences, such as attending workshops or networking, contribute to your adaptability.

Highlight your understanding of HIPAA and other relevant guidelines. Explain how you ensure compliance by consulting with legal or compliance teams, providing training for faculty prior to media interactions, and using best practices during interviews or press events.

Focus on the emotional impact of storytelling. Discuss how effective stories can humanize the healthcare experience, attract media interest, and communicate complex information in an engaging way that brings patients and the community closer to the institution.

Personalize your answer by articulating a genuine connection to Weill Cornell Medicine’s vision and values. Explain how your career goals, interests in healthcare communication, or specific projects from the institution align with your aspirations, making it clear you are dedicated to their mission.