Product Marketing Manager

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

Our team, is dedicated to fulfilling the dreams of millions of people around the world: losing weight, becoming healthier, and happier. By assisting our users in rebuilding their relationship with food, addressing triggers and emotions, we provide a personalized, psychology-driven approach to weight management. Our method combines prescriptive nutrition science with flexible psychological techniques. Lose weight smarter, not harder!

We are seeking an experienced Product Marketing Manager to join our new product in the weight loss-psychology direction.

With us you will:

• Study company products and finally become an expert in weight loss products

• Translate technical details into benefits for the user

• Follow and analyze market trends to position products

• In cooperation with the Product team, develop product marketing strategies (pricing, advertising, product launching)

• Craft compelling messages across marketing channels (landing pages, ad campaigns)

• Work with various teams (design, content, acquisition, product) to implement strategies

• Test marketing product features, releases, and ad copy. 

• Test various hypotheses for pricing, positioning, and user engagement to drive retention and revenue

• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Your professional qualities:

• Proven experience as a Product Marketing Manager

• Background in design and copywriting is a plus

• Experience in market analysis

• Familiar with product marketing tactics (e.g. integrated marketing campaigns)

• Working knowledge of web analytics tools (Google Analytics, WebTrends) as well as mobile product analytics. 

• Excellent communication skills

• A keen eye for detail

• Creativity

• Analytical mind and strong quantitative skills

We create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:

Well-being

• Organization of medical insurance

• You will have an opportunity to use our mobile applications for free (yoga, running, fitness)

• Individual budget for sports / equipment purchase

• Individual budget for consultations with a psychologist

Growth and development

• Individual budget for professional training and learning foreign languages

• Online corporate library

• Team of skilled professionals that share knowledge and support each other

Check out some of our products:

• Muscle Booster

• Yoga-Go

• FitCoach

• WalkFit

• Omo

Candidate journey: ⭕️ Intro call ----> ⭕️ Interview ----> ⭕️ Test Task ----> ⭕️ Final interview

You would have a chance to develop and implement your own ideas, as well as to make the world a better place!