Marketing Manager - 000272

Marketing Manager - 000272Western Carolina UniversityDepartment: MarketingAbout WCU:Western Carolina University continues to rank high on Forbes Best Employers lists each year. Including:2024 - Ranking in the top 8.5% on Forbes Americas Best Midsize Employers list, WCU was ranked 34 out of the top 400 employers across all industries.2023 - Ranked in the top 20% on Forbes Americas Best Midsize Employers list, WCU was ranked 97 out of the top 500 employers across all industries.2022 - Ranked 14th in the top 100 employers in North Carolina in Forbes Americas Best Employers by State list.Western Carolina University is the UNC systems westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans - eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave earning employees (staff and 12-month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service.WCU offers an abundance of training and development programs, certifications, workshops and conferences - many of which are offered free of charge.Position Summary:The primary location of this position is the Cullowhee, NC campus.Western Carolina University (WCU) seeks a dynamic and experienced Marketing Manager to join our Marketing and Communications team. The Marketing Manager will be crucial in developing and executing marketing strategies that enhance the universitys brand and drive engagement. This position will oversee the Social Media Coordinator, assist in managing paid media plans, write compelling marketing copy, and lead data-driven decision-making processes.The marketing team at WCU plays a pivotal role in promoting the universitys events, programs, and initiatives across campus and beyond. They collaborate with various departments, student organizations, and external partners to ensure a cohesive and impactful marketing strategy. As a marketing manager, a candidate must demonstrate a strong work ethic, including excellent organizational skills, the ability to manage multiple projects simultaneously, and a proactive approach to problem-solving. Creativity, attention to detail, and effective communication are also essential to successfully lead the team and achieve the universitys marketing goals.Knowledge, Skills, and Abilities Required for this Position:• Team Leadership: Oversee and mentor the Social Media Coordinator, ensuring alignment with overall marketing strategies and goals.• Paid Media Management: Assist in planning, executing, and optimizing paid media campaigns across various platforms.• Content Creation: Write engaging and persuasive marketing copy for various channels, including digital, print, and social media.• Strategy Development: Develop and implement comprehensive marketing strategies to promote the universitys programs, events, and initiatives.• Data Analysis: Utilize data and analytics to measure the effectiveness of marketing campaigns and make informed decisions to improve performance.• Collaboration: Work closely with the Director of Marketing and Communications and other team members to ensure cohesive and integrated marketing efforts.• Brand Management: Maintain and enhance the universitys brand identity through consistent messaging and visual elements.• Market Research: Conduct market research to identify trends, opportunities, and competitive insights.• Strong writing and editing skills, with the ability to create compelling marketing copy.• Experience in managing paid media campaigns and social media platforms.• Proficiency in data analysis and the use of marketing analytics tools.• Excellent communication and interpersonal skills.• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.• Creative thinking and problem-solving abilities.Knowledge, Skills, and Abilities Required for this position:Minimum Qualifications:• Must be legally eligible to work in the United States without requiring employment sponsorship for immigration purposes.• Bachelors degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Preferred Qualifications:• Masters DegreePosition Type: Permanent Full-TimeSpecial Instructions to Applicants:Applicants must apply online. Please submit a cover letter, resume, and at least three professional references (include complete contact information) in order to be considered for the position.Review of applications will begin immediately and will continue until a candidate has been selected for hire.For questions or additional information, please contact Paul Garner at pgarner@email.wcu.eduPLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.AA/EOEWestern Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; sex; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program.Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.University SafetyThe Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.To apply, please visit: https://jobs.wcu.edu/postings/28839jeid-c9dac56feefde0429071025efe45c0ad