Digital Marketing Manager

ABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofAs a member of the KitchenAid team, you will inspire our consumers to live a life hands on. The KitchenAid team operates in a consumer-centric, winning workplace culture, and provides diverse global career opportunities. Our team creates high-performance, highly desired appliances with a maniacal focus on quality craftsmanship, disruptive technology, and timeless design. Through the combination of our people, our products and our winning spirit, we create an exciting career opportunity and a truly rewarding experience.This role in summaryCurrently, we are seeking qualified candidates for the US Digital Manager position to join our KitchenAid Small Appliances organization based in our Global Headquarters in Benton Harbor, MI. We are looking for a candidate with brand & digital experience who can lead the US region’s product launch excellence process and develop & execute insight based content to bring the consumer down the marketing funnel to conversion.Your responsibilities will includeDevelop and execute owned site experience, inclusive of but not limited to, New Product Launch Communications, Category Landing Pages, Product Detail Pages, Homepage and Sub Homepage Monthly Publications, and Continual Optimizations and UpdatesDevelop and execute owned consumer relationship management strategy, primarily focused on New Product Launch Communications and Inspiration.Collaborate with a variety of cross functional teams, inclusive of but not limited to the US region direct to consumer team and Canadian Marketing Team, on website priorities and consumer relationship management strategy in order to drive efficiencies and consistent brand + product communications.Develop & lead core and rich content strategy and execution for product detail pages.Manage product information and assets in Product Information Management Platform (Informatica) and Adobe Experience Manager; Collaborate and provide regional inputs with core team and global marketing to ensure precise data management and consistent brand messaging.Troubleshoot owned website to ensure consistent and accurate marketing messages and assets.Lead product launch excellence process including master launch calendar and asset guidance on the US region’s needs & delivery working cross functionally with sales, merchandising, product teams, global marketing and US region’s direct to consumer teams.Create and manage digital agency scope and budget.Minimum requirementsBachelor’s Degree6+ years of experience in Brand Marketing or Digital MarketingPreferred skills and experiencesBachelor’s Degree in Business or MarketingExperience developing website strategy and executing consumer relevant contentAbility to influence and lead others, including those outside of the Marketing functionExperience leveraging data to generate marketing strategies and consumer first solutionsAbility to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholdersAbility to manage multiple projects simultaneously with a high degree of independenceAbility to think strategically at a high level, but also develop tactical recommendations to execute againstWhat we offerGenerous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).Additional informationWhirlpool’s Ways of WorkingOur goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:Flexible Friday- Option to work extra hours Monday through Thursday to finish up work early on Friday.Two-Week Work from Anywhere- Minimum of one-week increments for a total of two weeks per year.Sabbatical- Four weeks paid leave after every five years of service.Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.Original job Digital Marketing Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.