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Associate Creative Director, Apparel & Accessories Design

At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.


We are seeking an Associate Creative Director, Apparel & Accessories Design, to drive the creative strategy and design direction for our Apparel & Accessories product range. This role will have creative influence over our Apparel & Accessories product offering ensuring that all soft goods designs not only reflect emerging trends but also align with our brand’s aesthetic vision, storytelling, and innovation.


This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 


RESPONSIBILITIES:
  • Directly contribute to the Apparel & Accessories design process by developing, iterating, and executing product concepts from sketches to final iteration, ensuring our designs are both innovative and aligned with the WHOOP brand.
  • Provide design-driven feedback to elevate product design, ensuring our apparel and accessories maintain the highest standards of quality, innovation, and performance.
  • Act as a creative connector across teams, aligning Apparel & Accessories with Industrial Design, Engineering, Product Marketing, and the wider marketing organization.
  • Develop and implement a strategic creative roadmap, ensuring consistency in design storytelling, material selection, and trend forecasting.
  • Lead seasonal trend forecasting, color development, and product aesthetics, ensuring a cohesive and forward-thinking product vision.
  • Manage and organize trend research, mood boards, and material libraries to drive creative decision-making.
  • Conduct aesthetic reviews of inbound design requests from partners, external brands, and collaborations.
  • Own and guide graphic design direction, ensuring it integrates seamlessly into the WHOOP brand.
  • Support product launch storytelling, ensuring that color, material, and design decisions are effectively communicated.
  • Champion process improvements to keep design work and calendars on track, reducing inefficiencies.
  • Stay ahead of macro trends in performance wear, lifestyle fashion, and technology, translating insights into actionable product strategies.
  • Mentor and guide the broader design team, fostering creative growth and alignment.


QUALIFICATIONS:
  • 10+ years of experience in design leadership roles, with expertise in trend forecasting, color, and CMF (Color, Material, Finish). Experience in wearables and consumer goods is a plus.
  • Proven ability to drive creative strategy and execution, ensuring design alignment across multiple product categories.
  • Strong experience working cross-functionally with Design, Product, and Marketing teams to align on aesthetic strategy.
  • Highly skilled in visual storytelling, design critique, and presentation creation.
  • Strong organizational and project management skills, ensuring design calendars and creative milestones are met.
  • Passionate about consumer-driven innovation and design excellence.
  • Ability to influence key stakeholders, ensuring aesthetic consistency and brand alignment across all products.


Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.


WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Average salary estimate

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What You Should Know About Associate Creative Director, Apparel & Accessories Design, WHOOP

Are you ready to take your creativity to the next level? At WHOOP, we're on a mission to unlock human performance, and we’re excited to invite an Associate Creative Director for Apparel & Accessories Design to join our team in Boston, MA. In this role, you’ll have the unique opportunity to shape and oversee the creative strategy for our cutting-edge product range, ensuring it not only reflects emerging trends but also aligns with our distinct brand aesthetic. You'll be deeply involved in the design process, transforming concepts into innovative products while keeping our designs at the forefront of quality and performance. By collaborating cross-functionally with teams ranging from Industrial Design to Product Marketing, you’ll ensure a cohesive look and feel throughout all of our offerings. Your expertise will guide seasonal trend forecasting, color development, and the overall aesthetic of our product lines. Not only will you lead and mentor a talented design team, but you'll also drive process improvements to enhance our workflows and maintain project timelines. If you have a passion for design excellence and a commitment to innovation, we want to hear from you. Join us in creating products that empower our members to achieve their best through a deeper understanding of their bodies and lives. Let’s redefine what's possible together at WHOOP!

Frequently Asked Questions (FAQs) for Associate Creative Director, Apparel & Accessories Design Role at WHOOP
What are the responsibilities of the Associate Creative Director, Apparel & Accessories Design at WHOOP?

The Associate Creative Director, Apparel & Accessories Design at WHOOP is responsible for driving creative strategy and design direction for the Apparel & Accessories product lines. This includes developing designs from concept through to final iteration, managing trend research, overseeing graphic design direction, and ensuring consistency in storytelling and quality standards across all products.

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What qualifications are needed for the Associate Creative Director position at WHOOP?

To qualify for the Associate Creative Director, Apparel & Accessories Design position at WHOOP, candidates should have over 10 years of experience in design leadership, a strong background in trend forecasting and color, as well as cross-functional collaboration skills. Experience in wearables and consumer goods is a significant advantage.

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How does the Associate Creative Director contribute to team collaboration at WHOOP?

The Associate Creative Director fosters collaboration at WHOOP by acting as a creative connector among various departments, including Industrial Design, Engineering, and Marketing. This is crucial for aligning aesthetic strategies and ensuring that product designs resonate with the brand’s vision.

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What is the creative process like for the Associate Creative Director at WHOOP?

The creative process for the Associate Creative Director at WHOOP involves guiding the design journey from initial sketches through to final production. Responsibilities include leading trend forecasting, managing material selections, and conducting aesthetic reviews, ensuring that both innovation and brand ethos are upheld throughout the process.

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Does WHOOP encourage applicants who don't meet all qualifications for the Associate Creative Director role?

Yes! WHOOP encourages all potential candidates to apply for the Associate Creative Director, Apparel & Accessories Design position, even if they don't meet every single qualification. They value character as much as experience and believe there's more to a candidate than just what’s on paper.

Join Rise to see the full answer
Common Interview Questions for Associate Creative Director, Apparel & Accessories Design
Can you describe your experience in leading design teams as an Associate Creative Director?

When discussing your experience leading design teams, emphasize your leadership style, how you foster creativity, and provide examples of successful projects where you guided teams through challenges. Highlight your collaborative approach and how you align team goals with brand objectives.

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How do you approach trend forecasting in the Apparel & Accessories industry?

For this question, discuss your methodology for researching trends, including sources of information, your process for analyzing data, and how you incorporate trends into your design work while ensuring alignment with the brand’s identity and values.

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What techniques do you use for effective visual storytelling in your designs?

Explain how you connect narrative elements with visual cues in your design work. Provide examples where storytelling enhanced a product's appeal and discuss how this approach resonates with customer experiences and brand perception.

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Can you give an example of a challenging design project and how you handled it?

When answering this question, describe a specific project where you faced difficulties, the strategies you implemented to overcome those challenges, and the positive outcomes that resulted from your leadership and creative problem-solving.

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How do you ensure brand consistency across multiple product lines?

Discuss processes you implement to maintain brand integrity, such as guiding design elements, creating style guides, and utilizing mood boards. Highlight your collaborative approach working with other departments to align on brand messaging and visuals.

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What role does innovation play in your design process?

Talk about your passion for innovation and how it influences your design methodology. Share examples where innovative concepts resulted in successful product launches and discuss how you nurture a culture of creativity within your team.

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How do you handle feedback from stakeholders during the design process?

Describe your approach to receiving and integrating feedback, focusing on open communication and collaboration. Share a specific example where you successfully adjusted your design based on stakeholder input while maintaining your design integrity.

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In what ways do you stay updated on industry trends?

Share the methods you use for staying informed about industry trends, such as following thought leaders, attending trade shows, or using trend forecasting platforms. Emphasize how you apply this knowledge to influence your design decisions.

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What is your process for mentoring junior designers?

Describe your commitment to mentoring, including how you provide constructive feedback, encourage creative exploration, and guide junior designers through projects. Highlight the importance of mentoring in fostering talent and team growth.

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How do you prioritize and manage your projects as an Associate Creative Director?

Discuss your organizational strategies for project management, such as setting clear milestones, utilizing project management tools, and regularly communicating with your team to ensure timelines and goals are met efficiently.

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Our mission at WHOOP is to unlock human performance. We believe that every individual has an inner potential that can be enhanced through continuous monitoring. As such we've built a system across hardware, software, and analytics designed to coll...

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DATE POSTED
March 24, 2025

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