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Principal, Business Development - Digital CX

Who We AreWelcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.LocationThis role will operate remotely OR be based out of one of our major North American office locations - Charlottesville, VA, Durham, NC, Columbus, OH, and Boston, MAThe OpportunityThe Principal, Business Development - Digital CX role is responsible for leading relationships and pursuits of key strategic accounts. This role will operate across industry verticals, but will have an additional focus on our Telco vertical. The Principal will ensure that all aspects of account work, from strategic development to execution, exceed client expectations. While working with Business Development and Marketing leadership on a combination of product, brand, market, and sales strategies, the Principal will coordinate new leads, field new business opportunities, and win new business. This role reports to the Global SVP, Commercial.Responsibilities• Identify target accounts to optimize services and communicate TELUS Digital's and WillowTree's capabilities to clients• Competently articulate product features to successfully implement technology solutions• You’ll collaborate with teams across WillowTree and TELUS Digital to craft executive-level proposals, pitches, and SOWs for prospective and existing clients• Cultivate and extend existing C-level relationships with current clients• You’ll team up with our delivery leadership to respond to opportunities and team-sell through RFP responses or other types of sales cycles• Advise WillowTree’s internal teams on industry and vendor trends to remain well-positioned to assist our clients• Maintain deep relationships across a variety of contact center technology partners to ensure the client's best interests are in view• Stay abreast of industry trends and advancements in generative AI, conversational AI, CCaaS, and other technologies that may impact contact center operations for clients• You must have the ability to travel up to 25% for client visits, pitches, and conferences if based in one of our office locations. A higher percentage (~40%) of travel will be expected for remote team members to maintain a frequent presence in our office locations.Qualifications• Deep experience in CCaaS and other call center technology products and services, engaging with F500-level client accounts• Experienced in helping clients define their contact center operations and developing the business case for investment in new technologies• Proven record of working across multiple accounts and clients at once• Ability to identify and characterize business issues, while demonstrating a ‘nose for value’ to discern what is important• Scope and plan underlying analyses that will yield critical answers to the questions at hand. Understand the required data to complete the analysis and procure it accordingly. Deliver timely, zero-defect execution of analysis. Leverage quantitative tools for the analytical "heavy lifting.” Analyze data and translate findings into meaningful insights and recommendations• Ability to communicate effectively and succinctly, both verbally and on paper, and across all levels of an organization. The ideal candidate excels in client relationships/communication and possesses the executive presence to influence appropriate senior stakeholdersEqual Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.For more information on how we use your information, see our Privacy Policy .What We'll OfferIn addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:• Healthcare benefits - Medical, Vision, Dental• 401K matching• Employee Share Purchase Plan• Competitive PTO Policy• Employee Assistance Program (EAP)• Life & Disability Insurance• And more!Annual Performance BonusThis position is eligible for an annual performance bonus based on personal, division/business unit, and company performance. The range displayed is only the annual base salary. To maintain equity across the business, annual performance bonus targets are determined by job level, not individual circumstances.Individual base salaries are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Salary bands are periodically reviewed and updated based on market changes, internal needs, and industry trends. To maintain pay equity for team members, TELUS Digital conducts regular compensation audits.Annual Base Salary Range (Performance Bonus Eligible)$230,000 — $275,000 USD

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What You Should Know About Principal, Business Development - Digital CX, WillowTree

At TELUS Digital, we’re on a mission to craft transformative customer experiences using the latest in technology and a people-first approach. We're looking for a Principal, Business Development - Digital CX based in Durham, NC, to join our dynamic team where innovation meets collaboration. In this role, you will lead strategic relationships with key accounts, particularly in the Telco vertical. You will spearhead initiatives that drive new business through your prowess in account management and your ability to articulate product features effectively. Your work won't just be about sealing deals; you will collaborate across our teams to create compelling proposals and pitches that truly resonate with clients. With your extensive experience in call center technology products and services, you’ll help define operational excellence for our clients, ensuring that our solutions meet their unique needs. You will also keep an eye on industry trends, such as advancements in AI and CCaaS, allowing us to stay ahead of the curve. This position offers flexibility, allowing you to work remotely or from one of our major North American locations. Join us at TELUS Digital, where your contributions will make a global impact, and together we can create seamless, digitally powered experiences for our clients and their customers.

Frequently Asked Questions (FAQs) for Principal, Business Development - Digital CX Role at WillowTree
What are the primary responsibilities of the Principal, Business Development - Digital CX at TELUS Digital?

As the Principal, Business Development - Digital CX at TELUS Digital, your primary responsibilities include leading strategic account relationships, driving new business opportunities, and collaborating with various teams to create proposals and statements of work. You’ll work closely with C-level stakeholders to ensure that our services meet and exceed their expectations while also advising internal teams on industry trends that impact client operations.

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What qualifications are necessary for the Principal, Business Development - Digital CX position at TELUS Digital?

To qualify for the Principal, Business Development - Digital CX role at TELUS Digital, candidates should have deep expertise in call center technology and be experienced in working with Fortune 500 clients. A demonstrated ability to manage multiple accounts simultaneously, along with strong analytical and communication skills, is essential. Experience defining contact center operations and understanding business cases for technology investments are also key requirements.

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How does the Principal, Business Development - Digital CX contribute to TELUS Digital's goals?

The Principal, Business Development - Digital CX plays a crucial role in achieving TELUS Digital's goals by cultivating relationships with key accounts and identifying new business opportunities that align with our innovation strategy. Your expertise in engaging clients and guiding them through the implementation of technology solutions will directly impact client satisfaction and drive revenue growth for the organization.

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What kind of work environment can the Principal, Business Development - Digital CX expect at TELUS Digital?

TELUS Digital prides itself on a collaborative and innovative work environment. As the Principal, Business Development - Digital CX, you can choose to work remotely or from office locations in Charlottesville, NC, or other major cities. The company fosters a people-first culture, encouraging team members to grow professionally while ensuring work-life balance.

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What travel requirements are associated with the Principal, Business Development - Digital CX role at TELUS Digital?

For the Principal, Business Development - Digital CX role at TELUS Digital, candidates should be prepared to travel up to 25% for client engagements, pitches, and industry conferences if based in an office. Remote team members may have a higher travel requirement of approximately 40% to maintain a regular presence in office locations. Traveling will be essential for building strong relationships with clients.

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Common Interview Questions for Principal, Business Development - Digital CX
Can you describe a time when you successfully managed a strategic account?

When answering this question, share specific details about a strategic account you managed, how you approached the relationship, the challenges you faced, and the results you achieved. Focus on your ability to foster connections and adapt to client needs.

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How do you stay updated on industry trends relevant to Digital CX?

Discuss the methods you use to stay informed, such as attending conferences, participating in webinars, reading industry publications, and networking with peers. Emphasize your proactive approach to continuous learning.

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What strategies do you use for creating compelling proposals?

Explain your approach to crafting proposals, which might include thorough research on client needs, collaborating with internal teams for insights, and tailoring the messaging to resonate with the client. Mention any tools or frameworks you find helpful.

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Describe your experience with consultative selling techniques.

When addressing this, share specific examples of how you've successfully implemented consultative selling techniques, such as asking open-ended questions to uncover client pain points and tailoring your solutions accordingly.

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What is your approach to maintaining and nurturing client relationships?

Outline your strategies for maintaining relationships, which may include regularly scheduled check-ins, providing value through industry insights, and being responsive to client feedback or concerns. Mention any tools you use for relationship management.

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How do you prioritize multiple competing tasks and deadlines?

Discuss your organizational methods, such as using project management tools, time-blocking, and regularly reassessing priorities based on business needs and urgency. Provide an example that illustrates your effectiveness in managing multiple responsibilities.

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What key metrics do you consider when evaluating the success of a client engagement?

Identify critical metrics such as client satisfaction scores, revenue growth, client retention rates, and project delivery timelines. Justify why these metrics are important in evaluating overall success.

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Have you ever faced a significant challenge in a project, and how did you handle it?

Share a specific challenge you faced, explaining the context, the steps you took to address it, and the outcome. Highlight your problem-solving skills and the lessons learned from that experience.

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Can you share an example of how you adapted to a significant change in a client's requirements?

Illustrate your flexibility and adaptability by providing an example of a situation where project requirements changed, explaining how you communicated with the client, adjusted expectations, and delivered a successful outcome despite the challenges.

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What role does teamwork play in your approach to business development?

Emphasize the importance of collaboration in business development and provide examples of how you work with cross-functional teams to achieve common goals. Highlight any specific experiences that demonstrate the power of teamwork in delivering client solutions.

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The freedom to create products people love.

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DATE POSTED
April 22, 2025

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