Regional Marketing Manager

One Goal, One Passion - Growth is Everything at Window Nation

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.

We are seeking a dynamic and results-driven Marketing Manager to oversee and optimize the marketing performance for Window Nation within their assigned region. The ideal candidate will be responsible for improving the performance of various marketing sources, coordinating closely with vendors and key internal and external stakeholders, and ensuring tactics are in line with regional market needs. The ideal candidate will garner a deep understanding of the region’s market dynamics and customer preferences and will be proactive in identifying and capitalizing on the new opportunities. The ideal candidate will also play a key role in working with cross-functional teams including analytics, digital, creative, events, sales, PR, and third-party vendors to drive customer engagement and market growth. 

• Monitor and evaluate marketing performance by source type and vendor across all regional markets.
• Work closely with the analytics team to track and report on key performance metrics, including lead generation, conversion rates, and ROI.
• Develop actionable insights and recommendations for optimizing marketing strategies and campaigns.

• Partner with the Digital and Creative teams to ensure marketing campaigns and assets are tailored to local markets, reflecting the unique needs and characteristics of each region.
• Oversee the localization of digital creative, advertising tactics, and traffic-driving assets for regional markets.
• Ensure alignment of messaging, creative, and campaigns with broader brand guidelines while adapting for local market relevance.

• Work with Event Managers to plan, execute, and maximize the effectiveness of local events, expos, and trade shows.
• Collaborate with Sales Managers to ensure local market campaigns and events align with sales objectives, driving high-quality leads and customer acquisition.

• Partner with the PR team to develop and execute community programs and initiatives that promote the company’s presence and brand awareness in local markets.
• Support PR efforts to build relationships with local influencers, media outlets, and community organizations to enhance the company’s reputation.

• Coordinate and manage relationships with key vendors and partners in regional markets, ensuring marketing materials and initiatives are effectively executed.
• Track vendor performance, providing feedback and support to ensure maximum impact and efficiency in marketing efforts.

• Maintain budget controls and track expenditures within each market to ensure efficient allocation of resources.
• Ensure campaigns and initiatives stay within budget while maximizing return on investment.

• Play a key role in supporting the launch and marketing strategy for new market openings, including overseeing localized campaigns, events, and promotional activities.
• Coordinate with internal teams to ensure all marketing materials and strategies are prepared and executed on time for successful market entry.

• Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
• 5+ years of experience in marketing,
• 2+ years in a managerial or leadership role, preferably in a home improvement, construction, or service-based industry.

• Familiarity with regional market dynamics, cultural nuances, and consumer behavior.
• Creativity and flexibility to adapt to changing market conditions
• Expert level of experience with Microsoft PowerPoint, Excel, and Outlook
• Expertise in performance marketing, analytics, and budget management.
• Proven experience working collaboratively with cross-functional teams (analytics, creative, digital, PR, sales, and vendors).
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Experience with CRM and marketing automation tools is a plus.

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.