Product Manager - Marketing Site

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in-house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.

About the role:

Winona is looking for a passionate full-time remote Product Manager to join our team and take ownership of our marketing site development. You'll play a pivotal role in crafting a user-centric website that drives brand awareness, lead generation, and overall marketing success.

Seniority Level: Mid-Senior Level 

Responsibilities:

• Lead the product development lifecycle for our marketing site, from ideation and strategy to launch and ongoing optimization.

• Conduct user research and market analysis to identify target audience needs and inform product roadmap.

• Develop and maintain a comprehensive product roadmap that prioritizes features and functionality based on user needs and business objectives.

• Work closely with designers and engineers to translate product vision into actionable product specifications.

• Manage tracking systems (client and server-side) and ad pixel implementation (Segment, Facebook Ads, Google Ads).

• Oversee website launch process, including quality assurance testing and deployment.

• Analyze website performance metrics and user data to identify areas for improvement and iterate on the product based on insights.

• Track industry trends and competitor landscapes to ensure our marketing site remains competitive and innovative.

• Maintain clear and concise product documentation to guide internal stakeholders.

Qualifications:

• 3+ years of experience in product management or a related field.

• Strong understanding of user-centered design principles and methodologies.

• Excellent communication and collaboration skills, with the ability to effectively bridge the gap between technical and non-technical teams.

• Data-driven approach with a strong understanding of marketing analytics and web metrics.

Technical Expertise (Preferred):

• Front-end development knowledge (HTML, CSS, JavaScript)

• Proficiency in the following technologies and tools:

  • CMS: Contentful

  • Frontend Framework: Nuxt 3

  • CSS Framework: Tailwind

  • Authentication: AWS Cognito

  • Deployment: AWS Amplify & Cloudflare Workers

  • QA: Browserstack

  • PM: Clickup

  • Design: Figma

  • CDP: Segment

What’s in it for You?

As a valued member of our team, you’ll enjoy:

• Work wherever you choose

• Unlimited PTO policy.

• Non-working holidays per country of residence

• Medical/ Dental/ Vision insurance (US-W2).

• Referral bonuses

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.

• Joining a diverse, global team! 🌍