Marketing Associate Director Demand Generation

The Marketing Associate Director - (Global Demand Generation), is responsible for leading and executing integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial. The role will manage the campaigns function, comprised of campaign managers leading the activation of brand, demand, ABM, customer marketing campaigns, and digital media.You will work closely with the segment teams to develop compelling campaign strategies, and leverage digital campaign best practices and ABM capabilities to generate new business, cross–sell, and upsell, and support customer retention. You will also drive the campaign calendar and cadence and ensure timely delivery and execution of all campaign elements. Additionally, you will analyze and report on campaign performance and optimize campaigns based on data and feedback.ESSENTIAL DUTIES ANDRESPONSIBILITIES As the global generation leader in CE marketing, this new role will be instrumental in developing best in class campaign strategies across brand, demand and retention, with focus on digital marketing excellence. The campaigns function will work closely with the segment marketing leadership team, programs team, content experience team, digital experience, and operations team to manage and execute campaigns end-to-end.Global Integrated Campaign Strategy:Lead the development of global marketing campaign strategies, ensuring alignment with business objectives, cohesive messaging, and adaptation to industry and competitive trends. Understand buyer personas to define solutions across buying journeys and integrate messages across channels.Campaign Design:Develop campaign brief with standardized campaign assets, and managing the brief across the content and digital team to deliver and execute high performing campaigns across multiple channels and touchpointsCampaign Execution and Management:Manage integrated marketing campaigns with digital marketing and segment owners, and establish world-class campaign operations, including 1:1/1:few/1:many campaign orchestration.Digital Media:Craft digital media strategy to support campaign brief and in market execution, ensuring efficient reach and conversion of paid media programs. Manage relevant agencies / vendors as required.Nurture and lead scoring:Develop strategies to effectively nurture campaign responders and develop lead scoring models to move top of funnel pipeline to MQL’sAnalyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimizationLead cross functional team cadence to ensure build and execute resources across the CE team are on track to meet campaign commitments• Drive the campaign planning, execution, and measurement process, ensuring alignment with business goals and stakeholder expectationsManage the campaign calendar and budget, and coordinate with internal and external resources to ensure timely and quality delivery of all campaign assets and activitiesLeverage ABM campaign strategies to identify, segment, and target key accounts and decision-makers, and deliver personalized and relevant messages and experiencesStay abreast of the latest trends and best practices in brand, demand generation, and ABM, and apply them to enhance our campaigns and processes.• Manage team of campaign managersOTHER DUTIES Effective program and campaign management Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data Performs other duties as assigned JOB QUALIFICATIONSEducation:Bachelor’s degree or equivalent requiredExperience:8+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industryA history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personasExperience managing and activating global campaigns, including regional delivery models, from ideation to deliveryPeople management experience motivating and growing team skills, with a minimum of 3 direct reports previouslyProven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growthStrong knowledge and experience with ABM programs (such as Demandbase and 6sense) and tools, and ability to leverage them to create and execute targeted and personalized campaignsExperienced in digital campaign design, including familiarity with Marketo campaign structures and lead scoring modelsExperience with workflow technologies (I.e. Workfront), and proficiency with marketing analytics and reporting toolsDemonstrated experience managing global campaign briefings, build, coordination of execution, and analysis of results• Seasoned Functional Leader:Visionary people leader who will constantly grow the…