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Sales Development Representative

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

About the Team

Join the Workday Sales Development team and play a key role in transforming how businesses worldwide manage their operations. We're on the lookout for individuals with a passion for strategic prospecting, who possess a curiosity about creative thinking, and are motivated to advance Workday's mission.

As an integral part of our team, you'll dive into the task of connecting with decision-makers via phone and email, forging meaningful relationships with potential clients. Your efforts will be instrumental in introducing Workday's innovative solutions to businesses, offering them new avenues for operational efficiency and growth.

At Workday, you're not just another employee—you're part of a vibrant community built on excellence, teamwork, and forward thinking. Surrounded by industry experts and innovators, you'll have opportunities to expand your skill set and drive your career forward in an environment that prioritizes personal and professional growth.

About the Role

The role of a Sales Development Representative at Workday is to deploy various prospecting approaches across target accounts, with the goal of partnering with the Account Executive to build quality opportunities for Workday field sales. The key role of a Sales Development Representative is to contact potential customers and share the Workday value messaging while also discovering the needs of the prospect and their organization.

Through a combination of email, phone calls, marketing qualified leads, social selling, and even face-to-face events, our sales development team generates quality pipeline by identifying qualified potential buyers and helping champion the relationship between the account and the Workday team.

About You

Basic Qualifications

- Bachelor's Degree or 1+ years equivalent work experience

- Shown industry experience preferred in prospecting, inside sales, business development, high technology exposure, marketing, direct sales, or IT consulting.

Other Qualifications

- Highly motivated, tenacious, self-starter

- Ability to hold a resourceful and significant, executive-level conversations

- Detail oriented and strong organizational skills

- Knowledge of Salesforce.com, Clari Groove, ZoomInfo


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.San Francisco

Primary Location Base Pay Range: $49,700 USD - $74,600 USD

Additional US Location(s) Base Pay Range: $42,000 USD - $74,600 USD



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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Average salary estimate

$62150 / YEARLY (est.)
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$49700K
$74600K

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What You Should Know About Sales Development Representative, Workday

At Workday, we're excited to invite talented individuals to join our Sales Development Representative team in sunny San Francisco, CA. Here at Workday, we believe that every day at work should feel bright and inspiring. We're on a mission to redefine the enterprise software industry with a culture that places our Workmates at the heart of everything we do. As a Sales Development Representative, you will play a crucial role in connecting with decision-makers and introducing them to our innovative solutions that drive operational efficiency and growth. Your responsibilities will include leveraging various prospecting techniques—like emails, calls, and social selling—to identify quality prospects and generate a robust pipeline for our field sales team. We’re looking for dynamic individuals with a passion for strategic prospecting and an innate curiosity to explore creative approaches. In this vibrant, team-oriented environment, you will have opportunities to grow your career and expand your skill set. With a focus on collaboration and personal growth, at Workday, you'll find support every step of the way. So if you're ready to shine and be part of a community dedicated to excellence, teamwork, and positive change, join us as we continue our journey to make work more fulfilling for everyone!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Workday
What are the responsibilities of a Sales Development Representative at Workday?

As a Sales Development Representative at Workday, your main responsibilities include contacting potential customers, sharing the Workday value messaging, and identifying the needs of prospects. You will employ various strategies including phone calls, emails, and social selling to build and maintain relationships, ultimately generating quality opportunities for the field sales team.

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What qualifications do I need to become a Sales Development Representative at Workday?

To qualify for the Sales Development Representative role at Workday, you should have a Bachelor's Degree or at least 1 year of equivalent work experience. Previous experience in prospecting, inside sales, or business development is preferred. Strong organizational skills and the ability to engage in executive-level conversations are other key qualifications for success in this position.

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What kind of work culture can I expect at Workday as a Sales Development Representative?

At Workday, the culture is vibrant and employee-centric. As a Sales Development Representative, you will be part of a supportive community that emphasizes teamwork, innovation, and personal growth while driving towards our common mission. Workday prioritizes the happiness and development of every employee, which makes for a fulfilling work environment.

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How does Workday support the career development of Sales Development Representatives?

Workday is committed to the career development of its Sales Development Representatives. You will have opportunities to learn from industry experts, participate in ongoing training, and engage in professional growth initiatives. This supportive approach helps you enhance your skills and advance in your career.

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What is the pay range for a Sales Development Representative at Workday?

At Workday, the base salary range for a Sales Development Representative in San Francisco is between $49,700 and $74,600 annually. Additionally, the compensation package may include bonus opportunities and stock grants, which can provide further financial incentives based on performance and teamwork.

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Common Interview Questions for Sales Development Representative
Can you describe your experience with prospecting as a Sales Development Representative?

When answering this question, highlight specific strategies and approaches you've used for effective prospecting. Include examples of how you identified and contacted potential clients, and discuss any tools or techniques that helped you achieve your goals successfully.

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How would you handle a difficult objection from a potential client?

Discuss techniques such as active listening, empathy, and strategic questioning to understand the objections better. Emphasize your ability to respond thoughtfully and provide solutions, showcasing your problem-solving skills that can help overcome client concerns.

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What do you know about Workday and why do you want to work here?

Research Workday beforehand and familiarize yourself with its culture, mission, and solutions. When answering, express genuine interest in the company’s values and mission, and connect your personal goals with what Workday represents, which can illustrate your enthusiasm for joining the team.

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How do you prioritize your tasks when managing multiple prospects?

Share your organizational strategies, such as using a CRM system, maintaining a task list, or setting specific deadlines. Describe how you enable your productivity and effectiveness by prioritizing tasks based on urgency and importance, which is vital for success in the Sales Development Representative role.

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Tell me about a time you achieved a challenging sales goal.

Provide a specific example of a sales target you met or exceeded, detailing the strategies you implemented and the skills you applied. Highlight any challenges faced and how you overcame them, demonstrating your resilience and drive in achieving your objectives.

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What techniques do you use for effective cold calling?

Discuss techniques such as preparing a script, researching prospects beforehand, and developing a strong opening pitch. Emphasize your ability to stay calm, adaptable, and attentive to the client's needs throughout the conversation.

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How would you build rapport with a potential customer?

Focus on your interpersonal skills, such as active listening, showing empathy, and following up with personalized communication. Provide examples of how these techniques helped you establish strong relationships and foster trust with clients in previous roles.

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Describe a time you worked effectively in a team.

Share a specific instance where collaboration was key to your success. Detail the project or task, your role within the team, and how you contributed positively to achieve a common goal, showcasing your teamwork abilities which are critical at Workday.

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How do you stay motivated during slow sales periods?

Explain your methods for maintaining motivation, which could include setting personal goals, seeking feedback from peers, or participating in ongoing training. Emphasize the importance of persistence and continuous improvement in a sales environment.

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What CRM tools are you familiar with and how have you used them?

Mention specific CRM tools such as Salesforce.com and describe how you've effectively utilized them to manage leads, track interactions, and analyze data. Highlight how these tools help improve efficiency and organization in a sales role.

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Workday brings finance, HR, and planning into one system, making it possible for enterprises of all sizes to shed their disparate systems and build better businesses. We serve over 7,900 of the world’s largest companies, educational institutions, ...

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April 16, 2025

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