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Senior Digital Account Director - job 1 of 2

The Role

As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management.


Wpromote is looking for a Senior Account Director who will play a critical role in driving the growth, retention, and profitability of one of our largest clients in the entertainment and streaming industry. You will partner with clients both strategically and tactically, bringing extensive knowledge of digital marketing and media to the table. In this role, you’ll manage integrated marketing campaigns across Social Media, YouTube, Programmatic Media inclusive of Online Video and Display, among other channels, to meet client goals and drive revenue.


At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.


We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

 

The anticipated annual salary for this role will range from $130,000- $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).


*This position may be performed remotely in most states within the US, with some exclusions

**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship


Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.


#LI-SD

#LI-Remote


You Will Be
  • Managing the client relationship and act as the lead point of contact for all client requests
  • Seeking opportunities to advance the client relationship and identify new business opportunities
  • Developing a deep understanding of each client’s business, industry, and competition
  • Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
  • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
  • Leading weekly client status calls, quarterly business reviews, and other client meetings
  • Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
  • Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus
  • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
  • Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
  • Serving as quality control for all deliverables
  • Overseeing account and specialist teams on a project and client basis


You Must Have
  • 6-8 years experience marketing in digital channels – search (organic and paid), social, email 
  • Bachelor’s degree in Marketing, Communications, or related field
  • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
  • Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
  • The ability to work in a “team structure” that fosters collaboration
  • An energetic attitude and be passionate about your career
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid and proven ability to help lead a team


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.


Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Average salary estimate

$147500 / YEARLY (est.)
min
max
$130000K
$165000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Digital Account Director, WPROMOTE

As a Senior Digital Account Director at Wpromote, you'll become an essential part of a dynamic team that champions digital marketing excellence. Your role will be pivotal in maintaining and nurturing client relationships, particularly within the entertainment and streaming industry. You will dive into integrated marketing strategies that encompass social media, YouTube, programmatic media, and other channels to meet and exceed client objectives, driving their revenue growth. Your experience and strategic insight will help you manage these relationships effectively, ensuring that you not only meet client expectations but also identify new opportunities to enhance their marketing performance. You'll leverage your analytical skills to interpret data and implement innovative marketing ideas, all while collaborating with talented teams across the agency. Enjoy the perks of a remote-first culture at Wpromote, including unlimited PTO, flexible schedules, and comprehensive medical benefits. A competitive salary range of $130,000 to $165,000 awaits you, based on your experience and qualifications. If you’re passionate about digital marketing and ready to take your career to the next level, this is the perfect opportunity to join a company that prioritizes both employee satisfaction and client success.

Frequently Asked Questions (FAQs) for Senior Digital Account Director Role at WPROMOTE
What are the primary responsibilities of a Senior Digital Account Director at Wpromote?

As a Senior Digital Account Director at Wpromote, your main responsibilities include managing client relationships, developing integrated marketing strategies, leading client meetings, and analyzing performance metrics. You will act as the key contact for clients and be responsible for identifying new business opportunities while overseeing the profitability of client accounts.

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What qualifications are needed to apply for the Senior Digital Account Director position at Wpromote?

To qualify for the Senior Digital Account Director role at Wpromote, you should have 6-8 years of experience in digital marketing, particularly across search, social, and email channels. A bachelor’s degree in Marketing, Communications, or a related field is essential, along with proven analytical skills and the ability to manage multiple enterprise clients effectively.

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How can the Senior Digital Account Director role contribute to Wpromote's clients' success?

In the role of Senior Digital Account Director at Wpromote, you will directly influence client success by developing tailored marketing strategies and managing integrated campaigns that align with clients' goals. Your insights into their businesses will allow you to propose innovative solutions that enhance marketing effectiveness, ultimately driving revenue growth.

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What kind of work environment can a Senior Digital Account Director expect at Wpromote?

As a Senior Digital Account Director at Wpromote, you can expect a remote-first culture that values work-life balance. The company emphasizes collaboration and includes benefits such as unlimited PTO, flexible schedules, and opportunities for in-office collaboration when desired. Wpromote is committed to fostering an inclusive and diverse workplace.

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What are the growth opportunities for a Senior Digital Account Director at Wpromote?

At Wpromote, Senior Digital Account Directors have ample growth opportunities through continuous learning and development initiatives. You will have access to mentorship and gain exposure to various aspects of digital marketing, which can pave the way for advancing into higher leadership roles within the company.

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Common Interview Questions for Senior Digital Account Director
What experience do you have managing multiple enterprise clients?

When answering this question, highlight specific instances where you've successfully managed multiple clients, emphasizing your organizational skills, time management, and ability to prioritize tasks. Mention any strategies you used to ensure all clients received high-quality service.

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How do you measure the success of a digital marketing campaign?

In your response, discuss the various metrics you track, such as ROI, engagement rates, conversions, and customer feedback. Provide examples of campaigns you've analyzed and how the insights shaped future strategies to demonstrate your analytical skills.

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Can you describe a time you identified a new business opportunity for a client?

Share a specific example where you used market analysis to uncover new opportunities that benefited a client. Focus on how you approached the situation, the steps you took to present your ideas, and the positive outcome it led to.

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What strategies do you use for building long-term client relationships?

Discuss your approach to communication, regular check-ins, and actively seeking client feedback. Emphasize how building trust and understanding their unique needs has helped you maintain successful long-term partnerships.

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How do you handle data analysis in your marketing strategies?

Explain your process for analyzing campaign data, including tools you use and how you interpret results to inform strategy adjustments. Provide examples where data-driven decision-making led to successful outcomes in past campaigns.

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What approaches do you take to collaborate with cross-functional teams?

Your response should include specific examples of collaboration, showcasing your communication style and how you ensure all team members are aligned on project objectives. Discuss the importance of leveraging diverse expertise for successful outcomes.

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How do you stay up-to-date with the latest trends in digital marketing?

Share your methods for staying informed, such as following industry leaders, participating in webinars, or attending conferences. Emphasize your commitment to continuous learning and adapting strategies based on emerging trends.

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Describe a challenging situation with a client and how you resolved it.

Provide a specific example of a challenging client situation. Focus on your problem-solving skills, how you communicated with the client, and the steps you took to achieve a positive resolution.

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What tools or software do you utilize for project management?

Talk about your experience with various project management tools, highlighting any successful projects managed using these platforms. Discuss how these tools have helped improve efficiency and team collaboration.

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What innovative marketing strategies have you implemented in previous roles?

Share a case study or example where you implemented an innovative strategy that led to measurable results. Discuss the creative process behind the strategy and how it positively impacted the client's marketing efforts.

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Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive...

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Full-time, remote
DATE POSTED
April 15, 2025

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