Director of marketing and partner operations

✍🏽 About Writer

AI your people will love. That's our vision, and it contains multitudes :-)

AI

your people

will love.

We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.

📐 About this role

We are looking for an execution-oriented leader to help us own and scale our marketing and partner operations function as we look to rapidly build the best enterprise demand generation engine in AI. You’ll operate as the primary strategic and operational partner to our marketing and partnerships leaders, helping them build a repeatable GTM motion that helps accelerate revenue growth.

You’ll be managing a team of full-time employees and contractors that’ll help you execute the day-to-day activities. However, you’ll still need to roll up your sleeves and do the work. You’ll work alongside the original team who's built all of the initial infrastructure, who can help you onboard, and provide context on current state, and can work alongside you in the trenches.

Lastly, our ideal candidate is comfortable relying on unconventional ways to scale out an ops team, right-sized for 2024 SaaS operating efficiency expectations. You’ll rely on automation, AI, systems, documentation, contractors, and high-performance teams to do 3x more than other comparable revenue ops orgs. It’ll be challenging, but you’ll be pioneering the future state of marketing operations in SaaS.

What’s in it for you

It’s an incredibly dynamic role — you’ll jump from highly stimulating topics that span high-level GTM strategy, roadmaps, and execution plans. You’ll lead key projects that are directly tied to impact. 

You’ll work on a team that gives you a high degree of autonomy, trusts your intuition, and invests in your growth. We're action and impact oriented. We value high-quality execution and strive to create a working environment that allows you to move fast and learn. 

You’ll work with a manager who also “shovels dirt” and rolls up their sleeves to get work done; they’ll have “done it before” and so will have a deeper empathy for your day-to-day. Your manager will also provide context and visibility, allowing you to build deeper relationships and intuition that’ll help you scale out your impact. 

For someone self-motivated and with a problem-solving mindset, you’ll find a greenfield opportunity. You’ll own and scale ‌a marketing & partner operations function that's one of the best in SaaS. There'll be opportunities to build horizontally through cross-functional initiatives as well as vertically as you become a trusted advisor across revenue leadership. 

Tech stack

We rely heavily on HubSpot & Salesforce as our sources of truth. These are some of the tools we use across teams: 

Mktg: Hubspot, 6sense, Leandata, Mutiny, Wordpress, Metadata

Data: Modern data stack, Hightouch

Sales: Apollo, LinkedIn, Salesforce

🦸🏻‍♀️ Your responsibilities

• Marketing Operations

  • Develop and implement strategies that align with the company's overall marketing objectives and revenue goals.

  • Oversee and manage the marketing technology stack, including HubSpot, 6sense, Salesforce, and other relevant tools, ensuring seamless integration and optimal utilization.

  • Work with a variety of cross-functional teams and help us stay aligned. Avoid us-vs-them mentality.

  • Be the go-to person for anything related to leads, lead routing, SDR workflows, 

  • Support the SDR function with all data, process, and reporting needs

  • Research and experiment with the latest/greatest trends, best practices, and technologies to help us stay at the forefront of SaaS. Incorporate AI tooling and innovations where possible.

• Marketing Analytics

  • Manage full-funnel reporting, built in our BI tool, that tracks all marketing activities from website to revenue. 

  • Work with our data team to build a predictive model that helps to optimize spend levels across our campaign and ad networks

  • Eventually build attribution models that evolve with the primary objectives of the marketing organization. 

  • Build pipeline and lead models that help with fiscal year planning and resource allocation

• Partner Operations

  • Build out the operational backbone of the partnerships organization focused on GSIs, resellers, and technology partnerships.

  • Implement a PRM, Community portal, and LMS to allow partners to feel like an integral part of Writer’s go-to-market. 

  • Ensure that tools and data checks are put in place to reduce/eliminate any possibilities of channel conflict. 

  • Encourage collaboration through processes that bring partnerships into the fold of sales and CS teams. 

  • Assist in building MVP processes that allow the partner teams to experiment with different initiatives

• Campaign Operations

  • Ensure campaigns operations are scaling with the ever-growing needs of our events and campaign teams. 

  • Collaborate with external vendors and agencies to leverage their expertise and resources in executing marketing operations initiatives.

• Leadership

  • Translate company-level objectives into concrete plans and inspire the team to execute at a ridiculously high level. 

  • Recruit a team of high-potential, highly motivated individuals and raise the bar with each subsequent team member.

  • Motivate, and develop individuals to do more than they believed they could possibly do.

  • Operate with candor, integrity, and demonstrate courage in every decision. Do right by the company and your people.

📊 Metrics you’ll review and/or be accountable for:

• Conversion rate optimization

• Pipeline generation across marketing, SDR, and partnerships

• ICP account penetration

• Partnerships revenue

• SQL meetings from SDRs

• SDR effectiveness

• SLAs across the funnel

⭐️ Is this you?

• 8+ years of experience working in a Saas operations role, preferably an enterprise marketing and partnerships organization

• A working understanding of how to build marketing automation, lead routing, SLAs, account-based initiatives, partner portals, etc

• High Hubspot proficiency - not developer level but a power admin 

• High Google sheets/Excel proficiency — you’ll need to be able to do lookups, pivots, index/match, build driver/assumption based models, etc. 

• Strong Salesforce experience - admin level preferred

• High analytical chops - Experience writing SQL is highly preferred

• Strong working knowledge of how to use a BI tool, navigate data schemas, and work with our data leader to get the right insights

• Strong project management and process mapping skills - ability to distill complex situations into concrete actionable steps

• A swiss-army knife that can bounce between a variety of topics  and quickly ramp up using first principles thinking.

• Experience using cutting-edge SaaS GTM technology that’s similar to our stack

• Thrives in ambiguity and can create paved roads from dirt paths

AND

• High intellectual curiosity and a proclivity to lean into a new subject matter

• A trusted advisor and partner for all levels of the organization

• Intrinsically motivated: you set the highest possible bar for what you build and ship

• An eye for spotting an opportunity, intuition for determining which ones to prioritize, and courage to follow through

• Possesses humility — no work is too trivial if it’s impactful

• Resilient and open to honest (and kind) feedback; tough skin

• Self-aware and committed to learning the why for both successes and failures

• Proactive communication skills, both sync and async

• Experience managing and building relationships across multiple departments and stakeholder levels

• A natural affinity to our values of connect, challenge, own

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits

• We don’t spend frivolously, but we do take care of our own. Besides smart, sincere colleagues and a vibrant work environment, we are proud to offer:

• Employer-covered medical plans, dental, vision, and life insurance

• FSA

• Competitive parental leave policy (parents actually work here!)

• Generous PTO

• Company stock options

• 401k plan with employer matching

• Flexible schedules

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.