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Product Marketing Manager - job 1 of 2

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

About the Team

The Product Marketing team at Gorgias plays a pivotal role in shaping the success of our products by connecting customer insights, product innovation, and go-to-market strategies. This highly collaborative and visible team partners closely with Product, Sales, Customer Success, and Growth teams to drive adoption, revenue, and long-term success. Currently a team of 7 PMM’s distributed globally, we are passionate about creating compelling messaging, empowering internal teams with impactful enablement resources, and delivering campaigns that resonate with our customers.

About the Role

As a Product Marketing Manager, you will play a critical role in ensuring the success of Gorgias’ products, either under our Support or Marketing Suite. You will be responsible for developing a strong go-to-market strategy, oversee product adoption, and support execution of strategic marketing initiatives. Working cross-functionally with product, sales, customer success, and growth teams, you will ensure measurable success and impactful campaigns. This role will split focus across driving immediate execution and supporting long-term growth opportunities.

What You'll Do

  • You’ll be shaping messaging, positioning, and launch initiatives for the Gorgias Suite of products to ensure it drives significant impact and achieves success within the Shopify ecosystem.

  • You’ll be collaborating with sales, CX, and demand generation teams to accelerate product adoption and deliver measurable revenue growth for the Gorgias Marketing Suite.

  • Be the go-to expert by creating high-impact enablement materials like sales playbooks, customer success guides, and training resources to empower internal teams and enhance performance.

  • You’ll own the performance metrics for one of the products within the Gorgias Marketing Suite, driving strategies across email campaigns, in-product initiatives, and webinars to achieve adoption and revenue KPIs.

  • You will play a key role in assisting in forecasting, adoption and revenue goals, synthesizing insights from GTM teams to ensure accountability and alignment with the Gorgias Marketing Suite’s objectives.

  • Be the project manager driving execution, overseeing the creation of sales and CX collateral to support onboarding, expansion, and revenue growth.

  • You’ll conduct market research and competitive analysis to inform strategic decisions and uncover growth opportunities that position the Gorgias Marketing Suite as an industry expert in the market.

Who You Are

  • 3+ years of experience in product marketing in a high growth SaaS environment

  • You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

  • Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.

  • Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.

  • Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.

  • A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

Nice to Have:

  • Familiarity with the Shopify ecosystem or ecommerce marketing tools.

  • Experience working on AI-powered or conversational marketing products.

  • Previous ownership of product launch activities and campaign optimization.

  • Background in project management methodologies (e.g., RACI frameworks).

Perks and Benefits

  • 🏖️ 5-week vacation

  • 🤕 Paid sick leave (15 days)

  • 🌏 6 weeks full remote/year

  • 🧸 Paid parental leave (16 weeks)

  • 🍽️ CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)

  • 🏥 We provide private health insurance and retirement pension

  • 💆🏻‍♀️ Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)

  • 📚 Get up to CAD $2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.

  • 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

More cool things to know about Gorgias... 😁

Diversity, Equity, and Inclusion at Gorgias

At Gorgias, we’re dedicated to creating a diverse, inclusive, and equitable workplace where everyone is valued. We provide equal opportunities without discrimination based on race, gender, age, disability, or any characteristic protected by law.

We also recognize that individuals from diverse backgrounds—especially women and underrepresented groups—may hesitate to apply if they don’t meet every requirement. If this role excites you and you’re eager to grow, we strongly encourage you to apply, even if you don’t check every box. You might bring something unique and valuable that we didn’t even know we needed.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Product Marketing Manager, Gorgias

Join Gorgias as a Product Marketing Manager in Toronto and be at the forefront of our mission to revolutionize ecommerce support through conversational AI. At Gorgias, trusted by over 15,000 ecommerce brands, you’ll have the chance to shape compelling messaging and marketing strategies that will drive product success within the Shopify ecosystem. We're not just about support; we transform every customer interaction into a sales opportunity, and your role will be pivotal in realizing that vision. You'll collaborate closely with diverse teams including Product, Sales, and Customer Success, ensuring our marketing initiatives resonate with our clients while driving measurable growth. This role not only involves immediate execution but also focuses on long-term opportunities, enhancing product adoption and revenue generation. Imagine creating impactful sales playbooks and customer success guides while analyzing market trends to position Gorgias as a leader in the space. With over three years of experience in product marketing, you're a natural storyteller and a self-starter, ready to take on multiple priorities in a fast-paced environment. If you're looking to make a significant impact in a vibrant team, where your creativity and analytical skills are celebrated, Gorgias is the perfect place for you. Come be a part of our journey to transform ecommerce support!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Gorgias
What are the main responsibilities of a Product Marketing Manager at Gorgias?

As a Product Marketing Manager at Gorgias, your responsibilities will include developing go-to-market strategies for our products, overseeing product adoption, and executing strategic marketing initiatives. You'll collaborate with cross-functional teams to create impactful messaging, enablement resources, and campaigns that drive sales within the Shopify ecosystem.

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What qualifications do I need to apply for the Product Marketing Manager position at Gorgias?

To apply for the Product Marketing Manager role at Gorgias, you should have at least three years of experience in product marketing within a high-growth SaaS environment. A strong understanding of customer insights, competitive positioning, and effective project management skills are essential, along with exceptional written and verbal communication capabilities.

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How does Gorgias support the professional development of its Product Marketing Managers?

Gorgias invests in the professional growth of its team members by offering up to CAD 2,600 for learning materials and wellness support per year. This includes funding for courses, books, and coaching sessions tailored to enhance your skills as a Product Marketing Manager.

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What collaborative opportunities are available for a Product Marketing Manager at Gorgias?

At Gorgias, the Product Marketing Manager collaborates closely with the Product, Sales, Customer Success, and Growth teams. This role requires strong cross-functional collaboration to ensure product success and alignment on marketing strategies that resonate with both internal teams and customers.

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What is the company culture like at Gorgias for Product Marketing Managers?

Gorgias fosters a dynamic and inclusive company culture where collaboration and creativity thrive. As a Product Marketing Manager, you’ll be part of a passionate team that values diverse perspectives and encourages transparency, ensuring that every voice is heard in the decision-making process.

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Common Interview Questions for Product Marketing Manager
How would you develop a go-to-market strategy for a new product at Gorgias?

To develop an effective go-to-market strategy for a new product at Gorgias, I would begin with thorough market research to identify customer pain points and opportunities. I would then create detailed buyer personas and tailor our messaging to resonate with them. Collaboration with sales and customer success teams would be vital to ensure alignment and gather insights to help shape our strategy.

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What methods would you use to measure the success of a product marketing initiative?

To measure the success of a product marketing initiative at Gorgias, I would establish clear KPIs based on adoption rates, revenue growth, and customer feedback. I would utilize analytics tools to track engagement and conversion metrics, and I would gather qualitative insights through customer interviews to assess the overall impact of the initiative.

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Can you give an example of a successful product launch you managed?

In a previous role, I successfully led a product launch by conducting in-depth market research and collaborating with cross-functional teams. I developed comprehensive launch materials, including sales playbooks and detailed training sessions. After the launch, I monitored the performance metrics and adjusted our strategy according to the feedback we received, resulting in a significant increase in adoption and sales.

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How do you prioritize initiatives in a fast-paced environment?

To prioritize initiatives in a fast-paced environment, I focus on aligning my tasks with the overall goals of the product and the company. I utilize project management tools to keep track of deadlines and dependencies and regularly consult with stakeholders to ensure that I’m focused on the most critical initiatives that will drive impact.

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What role does customer feedback play in your marketing strategy?

Customer feedback is essential in shaping my marketing strategy. I utilize surveys, focus groups, and interviews to gather valuable insights that inform our messaging, product improvements, and go-to-market strategies. This feedback helps me ensure that we address the actual needs of our customers, resulting in more effective campaigns.

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How would you approach competitive analysis in your role?

In my role, I would conduct thorough competitive analysis by tracking industry trends, analyzing competitor marketing strategies, and gathering insights on their strengths and weaknesses. This information would help enhance our positioning and develop unique selling propositions that set our products apart in the marketplace.

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How do you ensure alignment among cross-functional teams?

To ensure alignment among cross-functional teams, I would establish regular check-in meetings, use collaborative tools for communication, and encourage transparency in sharing updates. It’s vital to keep everyone informed about changes in strategy or goals to foster collaboration and prevent misunderstandings.

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What techniques do you use to craft compelling product messaging?

To craft compelling product messaging, I focus on understanding the voice of our target market and the challenges they face. I use storytelling techniques to connect emotionally with customers, emphasizing how our products solve their pain points while highlighting key benefits and features in a clear, jargon-free manner.

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How would you handle competing priorities from different stakeholders?

To handle competing priorities from stakeholders, I would first assess the relative impact of each request on our overall business goals. Then, I would communicate openly with stakeholders, setting clear expectations and negotiating timelines to ensure that we can effectively address urgent needs while maintaining focus on strategic initiatives.

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Why do you want to work at Gorgias as a Product Marketing Manager?

I am drawn to Gorgias because of its innovative approach to ecommerce and commitment to providing exceptional customer experiences. The opportunity to shape product marketing strategies for a forward-thinking company aligns perfectly with my passion for using data and creativity to drive results, and I admire Gorgias' culture of collaboration and growth.

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Founded in 2015 by Roman Lapeyre and Alex Plugaru, Gorgias is a multi-channel help desk integrated with e-commerce merchants' (BigCommerce, Shopify Plus, and Magento) back-office. It allows merchants to manage all their customer support from a sin...

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Full-time, hybrid
DATE POSTED
February 20, 2025

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