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Senior Shopify Developer / CRO Ecommerce Manager

About X Up Digital:

X Up Digital is a leader in managing and growing a portfolio of successful e-commerce and Amazon FBA brands. Our mission is to harness the power of digital innovation, strategic investment, and creative marketing to elevate each brand's potential, ensuring sustainable growth and market prominence.

Role Overview:

We are seeking a highly skilled Senior Shopify Developer with deep expertise in Conversion Rate Optimization (CRO) and funnel optimization to maximize website performance and drive sales across our e-commerce brands. The ideal candidate will have a strong command of the latest design and development tools, including Replo and Figma, to create visually compelling and high-converting Shopify storefronts.

Key Responsibilities:

  • Develop and Optimize Shopify Stores: Build, maintain, and optimize custom Shopify themes and templates with a focus on enhancing user experience, maximizing conversion rates, and aligning with brand aesthetics and guidelines.
  • Conversion Rate Optimization (CRO): Analyze customer behavior and website performance data to implement A/B tests, optimize user flows, and continuously improve the conversion rates of all Shopify stores.
  • Funnel Development: Design and implement effective sales funnels that drive customer acquisition, engagement, and retention, using data-driven insights and best practices.
  • Collaborate Across Teams: Work closely with designers, marketers, and other developers to ensure cohesive and optimized design and functionality, leveraging tools like Replo and Figma for modern, responsive designs.
  • Implement SEO and Security Best Practices: Ensure all Shopify stores are optimized for search engines and adhere to the latest security protocols to protect customer data and maintain site integrity.
  • Stay Current with Shopify Updates: Keep all stores updated with the latest Shopify platform updates, features, and functionalities.
  • Technical Support and Training: Provide technical support for troubleshooting and bug resolution, mentor junior developers, and conduct training sessions to enhance team capabilities.
  • Conduct Regular Audits: Perform quarterly audits of all Shopify stores to identify performance gaps, recommend improvements, and implement changes to enhance site performance and conversion rates.
  • Documentation and SOPs: Develop and maintain best practices, standard operating procedures (SOPs), and technical documentation to ensure streamlined workflows and processes.

Requirements:

  • Proven experience (3-5 years) as a Shopify Developer with a strong focus on CRO and funnel optimization.
  • Proficiency in developing and customizing Shopify themes using Liquid, HTML, CSS, JavaScript, and other relevant web development languages.
  • Experience using Replo and Figma to create modern, visually appealing, and high-converting e-commerce designs.
  • Strong understanding of e-commerce best practices, UX/UI design principles, and how to leverage these to drive sales and improve customer experience.
  • Demonstrated experience in implementing SEO strategies and maintaining security best practices for Shopify websites.
  • Ability to analyze data, conduct A/B testing, and derive actionable insights to improve site performance.
  • Excellent problem-solving skills, attention to detail, and the ability to work both independently and collaboratively in a fast-paced environment.

Desired Skills and Competencies:

  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Effective communication and interpersonal skills, with the ability to present technical information to non-technical stakeholders.
  • Proactive, self-motivated, and results-oriented mindset.
  • Continuous learner who stays current with industry trends, emerging technologies, and platform updates.
  • Competitive salary and performance-based bonuses.
  • Opportunity to work with a fast-growing, innovative company with a dynamic and collaborative culture.
  • Professional development and growth opportunities.
  • Flexible work environment with the potential for remote work.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

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What You Should Know About Senior Shopify Developer / CRO Ecommerce Manager, X UP Digital

X Up Digital is excited to announce an opening for a Senior Shopify Developer / CRO Ecommerce Manager! If you have a passion for e-commerce and a knack for optimizing websites to convert visitors into loyal customers, this is the perfect opportunity for you. In this role, you'll leverage your expertise in Conversion Rate Optimization (CRO) to enhance the performance of various Shopify brands under our management. Your day-to-day will involve building and optimizing custom Shopify themes and templates using the latest design tools like Replo and Figma. You’ll analyze user behavior, conduct A/B testing, and implement data-driven strategies to improve conversion rates. Collaboration is key, as you’ll work closely with talented designers, marketers, and developers to create a seamless and engaging user experience. Regular audits of our stores will be part of your responsibility, allowing you to identify performance gaps and recommend actionable improvements. As a Senior Shopify Developer, you’ll stay current with the latest industry trends and Shopify updates, ensuring our stores are top-notch in terms of SEO and security. Plus, the opportunity to mentor junior developers will help you share your knowledge and grow our team's capabilities. Join us at X Up Digital and play a crucial role in driving the success of innovative e-commerce brands in a flexible and dynamic working environment!

Frequently Asked Questions (FAQs) for Senior Shopify Developer / CRO Ecommerce Manager Role at X UP Digital
What are the key responsibilities of the Senior Shopify Developer / CRO Ecommerce Manager at X Up Digital?

As a Senior Shopify Developer / CRO Ecommerce Manager at X Up Digital, you will be responsible for developing and optimizing custom Shopify stores, focusing on enhancing user experience and maximizing conversion rates. Additionally, you will implement conversion rate optimization strategies, design effective sales funnels, collaborate with cross-functional teams, and ensure adherence to SEO and security best practices.

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What qualifications are needed for the Senior Shopify Developer / CRO Ecommerce Manager position at X Up Digital?

To apply for the Senior Shopify Developer / CRO Ecommerce Manager role at X Up Digital, you should have 3-5 years of proven experience in Shopify development, emphasizing conversion rate optimization and funnel strategies. Proficiency in Liquid, HTML, CSS, JavaScript, and modern design tools like Replo and Figma is essential, along with a strong understanding of e-commerce practices and UX/UI principles.

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What skills are essential for a successful Senior Shopify Developer / CRO Ecommerce Manager at X Up Digital?

A successful Senior Shopify Developer / CRO Ecommerce Manager at X Up Digital should possess strong technical skills in Shopify theme development, data analysis, and A/B testing. Additionally, excellent problem-solving abilities, project management skills, and effective communication are crucial for collaborative efforts in a fast-paced e-commerce environment.

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How does X Up Digital support the professional development of the Senior Shopify Developer / CRO Ecommerce Manager?

X Up Digital emphasizes continuous learning and professional growth for the Senior Shopify Developer / CRO Ecommerce Manager. We provide opportunities for mentorship, access to the latest industry tools and technologies, and a flexible work environment that encourages innovation and creativity in your approach to e-commerce solutions.

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What does the work environment look like for the Senior Shopify Developer / CRO Ecommerce Manager at X Up Digital?

At X Up Digital, the work environment is dynamic, collaborative, and supportive. The role of Senior Shopify Developer / CRO Ecommerce Manager allows for flexible remote working options, fostering a culture where team members are encouraged to share ideas, collaborate on projects, and develop innovative solutions for our e-commerce brands.

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Common Interview Questions for Senior Shopify Developer / CRO Ecommerce Manager
Can you describe your experience with Shopify development and how it relates to conversion rate optimization?

In my previous role, I developed multiple custom Shopify themes while focusing on optimizing site elements that directly impact conversion rates, such as product page layouts, checkout flows, and customer engagement features. My approach involved A/B testing various designs to evaluate their effectiveness and continuously refining them based on performance metrics.

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What strategies do you use for conducting A/B tests on Shopify?

I typically start by identifying key performance indicators that align with our goals. I then segment the audience and develop variations of specific elements to test, such as CTA buttons or layouts. By analyzing user interactions and conversion data, I can determine which version performs better and implement the most effective one.

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How do you stay updated on the latest Shopify features and industry trends?

I prioritize continuous learning by following Shopify's official updates, subscribing to relevant industry blogs, and participating in webinars. This proactive approach allows me to leverage new features and best practices effectively in my development work.

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Can you share your approach to optimizing the user experience on Shopify stores?

My approach includes conducting thorough user testing to identify pain points and implementing user-friendly designs that enhance navigation. I also analyze data to better understand user behavior and adjust store elements accordingly to create a seamless shopping experience.

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How do you collaborate with other team members in an e-commerce project?

I believe in open communication and collaborative brainstorming sessions. Regular updates and feedback loops with designers and marketers ensure that we align our strategies and designs, ultimately leading to a cohesive and high-converting e-commerce experience.

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What are some common mistakes you see in Shopify stores, and how would you address them?

Common mistakes include poor navigation structure, unoptimized images, and lack of mobile responsiveness. I address these by conducting audits, recommending improvements, and implementing best practices to ensure that each store is user-friendly and visually appealing across devices.

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Describe your experience with SEO best practices for Shopify.

I have extensive experience ensuring that Shopify stores adhere to SEO best practices, including keyword optimization, creating XML sitemaps, and ensuring fast load times. I use tools like Google Analytics and SEMrush to analyze and improve the SEO performance of each store.

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How do you ensure the security of customer data on Shopify sites?

I implement the latest security practices by using SSL certificates, regular updates to both Shopify and any third-party apps, and conducting regular security audits. Staying informed about potential vulnerabilities allows me to safeguard all customer data effectively.

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What role do analytics play in your decision-making for Shopify stores?

Analytics play a crucial role in my approach. I rely heavily on data to make informed decisions regarding design changes, marketing strategies, and identifying areas for improvement. Analyzing this data allows me to develop actionable insights that drive sales and enhance user experience.

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How do you mentor junior developers on your team?

I focus on fostering a positive learning environment by encouraging questions and providing constructive feedback. I also initiate paired programming sessions and share resources that can help them enhance their skills in Shopify development and optimization techniques.

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DATE POSTED
January 4, 2025

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