Sr. Digital Marketing Account Manager

At  Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.

What you'll be doing as a Sr. Growth Strategist: 

• Serve as the primary point of contact for a portfolio of  clients and cultivate strong and trusted partnerships with each of them 
• Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
• Partner with cross-functional teams to execute multi channel  marketing campaigns that ensure alignment with client expectations, and deliver on ROI
• Define lead scoring attributes and identify opportunities for our customers to capitalize on 
• Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
• Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
• Partner with Sales to offer a holistic service that can lead to increased revenue
• Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business

What you bring to our team:

• Proven experience (3+ years) in a growth marketing or digital strategy role
• 2+ years experience in a client-facing position or agency experience
• Bachelor’s degree in Marketing, Business or related field preferred
• In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
• Outstanding communication and people skills

Some nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge 
• Experience using SEO tools (e.g.,  SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
• Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)
• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management 

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