Market Research Manager

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.At Yahoo, we connect people to their passions. With brands like Yahoo, TechCrunch & more, we help people stay informed & entertained, communicate & transact while creating new ways for advertisers & partners to connect. From XR experiences to advertising & content technology, Yahoo is an incubator of innovation & is revolutionizing the next generation of Internet experiencesA Little About UsYahoo is a values-led company committed to building products people love. We reach over one billion people around the world with a dynamic house of media & technology brands. A global leader in digital Yahoo is shaping the future of media.The Research team is committed to championing people-centered experiences that bridges the gap between our users, designers, product managers, engineers, marketing & editorial to generate empathy & identify opportunities to improve our product experiences. We are a team embedded across the product organizations. We sit side by side with all of the teams & work hard to ensure collaboration, communication, & visibility. We are looking to hire a Consumer Insights Manager to play a critical role within our team.A Lot About YouAs a Researcher focusing on the finance & investing space you have a proven track record of shaping & delivering a wide range of generative & evaluative research projects across the entirety of the product life cycle. Your thought leadership & deliverables will be critical in our ongoing effort to better enable product & design teams to make informed, confident decisions & to set the strategy for future products & features.At Yahoo, you will collaborate with a multitude of stakeholders in a challenging environment to deliver key insights that will drive the next generation of our products. We are a fast-moving company - flexibility , well-versed in diverse research methods & effective communication are critical.No matter what type of study, you are a deep & insightful thinker who both revels in the challenge of a complex problem & can bring a fresh perspective to your work.Key responsibilities:• Drive core business growth by developing and integrating key consumer insights and marketplace knowledge.• Execute work streams that enable cross-functional teams to better leverage insights across the consumer experience to deliver bigger, bolder ideas.Your day-to-day responsibilities are to:• Independently partner with product and marketing managers and designers to understand business needs, key research objectives and design research that directly address these needs, throughout the product life cycle.• Choosing the right research to do at the right time & synthesize results into a coherent & truthful story, as well as create effective models that reflect those results such as journey maps, process flows & user segments.• Collaborate with other researchers to create comprehensive research strategies and synthesize data from different sources/methods (first party user data, secondary data, primary research) to develop a holistic picture of the problem/opportunity.• Deliver actionable recommendations that drive product and marketing strategy and execution - designing compelling & digestible deliverables focused on visually telling the story & highlighting important insights for longevity• Socializing, collaborating & presenting research to multiple teams & leaders across the organization. Advocating for the end consumer by influencing decisions in ways that ensure that business objectives and decisions are aligned with consumer needs.Requirements/skills:• Minimum of 3-5 years experience in market research leading primary research studies on client-side, ideally with 1-3 years of that experience in finance-related products or industries• Excellent core research skills• Well-versed in various quantitative and qualitative research methods including concept testing, synthesizing secondary market data, and market-sizing• Knowledge of market research methodologies – including audience segmentation, brand tracking, consumer satisfaction and consumer experience, competitive analysis, market positioning and messaging, concept testing, etc.• Some experience with qualitative UX research methodologies (e.g., contextual observation, ethnographic studies, interviews, field studies, and moderated usability tests, etc) is a plus• Results orientation - Outcome-focused and proactive about identifying new opportunities to drive the business. Demonstrated success translating consumer research results into actionable recommendations that had a significant impact on product, design, or marketing strategy.• Adaptable research approach - ability to both: Partner with external vendors who consult on primary research projects and to plan and conduct your own surveys and interviews, including fielding, analyzing and presenting the results.• Ability to synthesize - Ability to integrate varied information, including secondary data and different primary studies, into a holistic and cohesive perspective.• Strong communication skills - Must be able to communicate clearly and effectively to consistently influence cross-functional partners and be comfortable speaking in front of large groups.• Strategic partner and effective collaborator - Able to build relationships and successfully navigate internally and externally. Ability to self-motivate and function as part of a team.Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.Currently work for Yahoo? Please apply on our internal career site.