Business Development Representative - job 1 of 2

As a Business Development Representative at Yext, your primary responsibilities include identifying and engaging potential new reseller partners, developing outreach strategies, and qualifying leads based on specific criteria. You'll collaborate with various internal teams, ensuring that partner prospects understand the value of Yext's solutions, while maintaining detailed records of your efforts in Salesforce. Engaging in discovery conversations and achieving targets related to new partner opportunities will also be crucial.

To apply for the Business Development Representative position at Yext, you should have at least one year of experience in a sales development or business development function, ideally in a partner-facing role. Strong communication skills, a customer-focused mindset, and a collaborative approach to work are essential. An interest in channel sales and partner marketing will give you a competitive edge.

Business Development Representatives at Yext utilize various tools to optimize their outreach efforts, including LinkedIn Sales Navigator, Zoominfo, and 6Sense. These tools assist in researching and targeting prospective partners effectively, enabling BDRs to create tailored outreach strategies that resonate with potential reseller partners.

During the onboarding process at Yext for the Business Development Representative position, you can expect a comprehensive program that introduces you to the company's culture, tools, and team members. You'll receive training on Yext's products, sales strategies, and collaboration best practices, ensuring you are well-equipped to hit the ground running in your role.

Absolutely! Yext is committed to employee development and growth. As a Business Development Representative, you will have the opportunity to excel and advance within the organization. Performance-based incentives and ongoing training programs are designed to help you develop your skills and reach your career goals.

When developing relationships with reseller partners, I focus on understanding their business goals and how our solutions can align with their needs. I believe in proactive communication and listening carefully to their challenges, which helps in building trust and rapport.

In a fast-paced sales environment, I prioritize tasks by assessing deadlines, impact, and strategic importance. I maintain a to-do list and regularly review my progress to ensure I focus on high-impact activities that drive results.

To overcome objections, I first listen to the concerns of potential partners and empathize with their points of view. Then, I provide data-driven responses and real-world examples that highlight how Yext's solutions can specifically address their concerns.

In a previous role, I successfully implemented a multi-channel outreach strategy combining personalized emails, LinkedIn messaging, and follow-up calls. This resulted in a higher engagement rate and ultimately led to establishing several new partnerships.

I use CRM tools like Salesforce to log all my engagements and follow-ups. Maintaining detailed notes on interactions allows me to personalize future communications and ensure that no prospect falls through the cracks.

I am motivated by achieving targets and the challenge of building relationships with potential partners. The dynamic nature of sales keeps me engaged, and I find satisfaction in contributing to the growth of both my partners and my company.

If a partner is not meeting their sales targets, I would initiate a conversation to understand the obstacles they are facing. By offering tailored support and identifying resources or training that could help them improve, I aim to work collaboratively towards a solution.

Yext offers a unique digital presence platform that helps multi-location brands deliver consistent, accurate, and engaging customer experiences. Their AI and machine learning technologies play a crucial role in powering customer engagements, which is foundational to Yext's value proposition.

I have leveraged platforms like LinkedIn to connect with potential partners and share valuable industry insights. Social media allows for personal branding and establishing thought leadership, which can significantly enhance outreach efforts in business development.

The biggest challenge I faced in a business development role was breaking into a saturated market. I overcame this by refining our value proposition and focusing on niche segments where we had a competitive advantage, allowing us to carve out a space for our offerings.