VP of Revenue Marketing

At Yottaa, we’re dynamically changing how major retailers think about the eCommerce channel.  By improving site performance by over 30%, Yottaa makes the shopping experience fast, smooth, and engaging.  It gives our customers the freedom to innovate with new technologies, significantly increase conversions by almost 10% on average, and it allows them to direct their development resources to create new functionality.  

As the Vice President of Revenue Marketing, you will be at the helm of our revenue marketing strategy, spearheading efforts to source and engage leads, nurture them into qualified opportunities, and ultimately drive sales and customer loyalty. This is a pivotal role that requires a strategic thinker with a tactical execution mindset, capable of managing a dynamic team to target various market segments with compelling omni-channel campaigns. You will work closely with our Account Executives (AEs), Customer Success Managers (CSMs), and cross-functional teams to ensure our brand's promise is delivered consistently across all digital and sales channels.

• Team Management & Collaboration: Lead a high-performing marketing team to execute omni-channel campaigns, craft engaging content, and ensure seamless coordination with sales and digital channels.  Foster a culture of collaboration, innovation and accountability.
• Market Segmentation & Campaign Management: Identify and target specific market segments with tailored campaigns addressing unique needs and pain points.  Oversee campaign creation and execution, ensuring timely delivery, adherence to budget, and measurable success.
• Lead Generation & Nurturing: Develop strategies for lead sourcing through Inbound, Outbound, Partner, and Field efforts.  Nurture leads into Qualified Opportunities using data-driven insights to optimize the lead journey.
• Sales Enablement: Provide comprehensive marketing support and sales collateral to Account Executives, empowering them to close deals more efficiently.
• Customer Success & Loyalty: Collaborate with Customer Success Managers to drive product adoption, subscription renewal, and customer loyalty. Foster brand advocacy among our customer base, turning satisfied users into vocal proponents of our solutions.
• Budget & Resource Management: Manage the marketing budget, allocating resources for maximum ROI.  Implement processes for tracking and reporting marketing spend and campaign performance.

• Bachelor’s degree in Marketing, Business, or a related field. An MBA is preferred.
• A minimum of 10 years of experience in marketing, with at least 5 years in B2B Saas leadership.
• Proven track record in revenue-generating marketing strategies.
• Strong analytical skills to translate data into actionable insights.
• Exceptional leadership and team management skills to inspire goal achievement.
• Outstanding communication and relationship-building abilities across all organization levels.
• Experience in managing marketing budgets and optimizing ROI.

Leading brands such as Discount Tire, Maui Jim, Samsonite, Signet Jewelers, Perry Ellis International, and Ralph Lauren rely on YOTTAA to accelerate, optimize, and secure their eCommerce sites. By optimizing the loading of third-party eCommerce technologies, high resolution images, and other website elements, YOTTAA enables online brands to deliver superior digital experiences, improve site performance up to 50%, and increase online conversion up to 15%. By controlling the execution of all 3rd parties and other services on their sites, YOTTAA also enables brands to enhance their overall security posture, provide more secure shopper experiences, and ensure compliance with internal and external policies. To learn more about how YOTTAA can optimize every page load on your eCommerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.