Go-to-Market (GTM) Specialist

Shape the Future of Security Compliance with Zania

Zania is at the forefront of AI-powered solutions for GRC (Governance, Risk, and Compliance). We help businesses simplify complex workflows and achieve compliance excellence. As our Go-to-Market (GTM) specialist, you will play a pivotal role across Marketing, Customer Success, and Sales. You’ll be hands-on in creating compelling content, helping customers get the most out of our product, and driving revenue through successful onboarding and sales enablement. This role requires a self-starter attitude, excellent communication skills, and a passion for shaping the future of an early-stage startup.

Key Responsibilities

• Marketing: Content Creation & Strategy

  • Write or source one blog post, social media update, or case study per week (using ChatGPT Pro or other content-creation tools).

  • Collaborate with internal team members to gather technical insights and stories for marketing materials.

  • Create and maintain a content calendar to ensure consistent messaging.

• Marketing: Product Marketing & Launches

  • Produce demo videos for prospects and feature release videos for existing customers.

  • Maintain and share a public-facing product roadmap, gathering customer feedback to help prioritize features.

  • Work cross-functionally with Product and Engineering to align on upcoming releases and marketing campaigns.

• Customer Success: Customer Support & Engagement

  • Respond to customer inquiries within minutes during business hours, and best-effort outside those hours.

  • Conduct one-on-one calls to troubleshoot, ensuring a smooth and delightful user experience.

  • Collect, organize, and prioritize feedback/feature requests for the product roadmap.

• Customer Success: Onboarding & Account Management

  • Create new customer accounts or organizations as needed.

  • Guide customers through the onboarding process, ensuring they understand the platform’s capabilities.

  • Follow up regularly to gauge satisfaction and provide proactive support.

• Customer Success: Customer Retention & Growth

  • Monitor usage and identify upsell or expansion opportunities.

  • Develop success plans for key accounts, ensuring alignment with business goals.

  • Off-board customers following pilot programs if necessary, gathering insights for continuous improvement.

• Sales: Demo & Trial Success

  • Create trial accounts for prospective users, ensuring they have the necessary resources (sample files, documentation, etc.).

  • Conduct product demos and provide sales enablement materials to highlight key features and benefits.

  • Troubleshoot technical issues during trials, acting as a liaison between prospects and Engineering.

Ideal Candidate Profile

• Excellent written and verbal communication skills.

• Demonstrated ability to wear multiple hats in a fast-paced, dynamic environment.

• Strong analytical mindset with the ability to debug problems. 

• Experience or willingness to learn technical details.

This role will require flexibility, curiosity, and a willingness to dive into new challenges daily. If you thrive in high-growth startups and love bringing new products to market, we’d love to have you on our team!