Job details

Go-to-Market (GTM) Specialist

Shape the Future of Security Compliance with Zania

Zania is at the forefront of AI-powered solutions for GRC (Governance, Risk, and Compliance). We help businesses simplify complex workflows and achieve compliance excellence. As our Go-to-Market (GTM) specialist, you will play a pivotal role across Marketing, Customer Success, and Sales. You’ll be hands-on in creating compelling content, helping customers get the most out of our product, and driving revenue through successful onboarding and sales enablement. This role requires a self-starter attitude, excellent communication skills, and a passion for shaping the future of an early-stage startup.

Key Responsibilities

Marketing: Content Creation & Strategy
- Write or source one blog post, social media update, or case study per week (using ChatGPT Pro or other content-creation tools).
- Collaborate with internal team members to gather technical insights and stories for marketing materials.
- Create and maintain a content calendar to ensure consistent messaging.
Marketing: Product Marketing & Launches
- Produce demo videos for prospects and feature release videos for existing customers.
- Maintain and share a public-facing product roadmap, gathering customer feedback to help prioritize features.
- Work cross-functionally with Product and Engineering to align on upcoming releases and marketing campaigns.

Customer Success: Customer Support & Engagement
- Respond to customer inquiries within minutes during business hours, and best-effort outside those hours.
- Conduct one-on-one calls to troubleshoot, ensuring a smooth and delightful user experience.
- Collect, organize, and prioritize feedback/feature requests for the product roadmap.
Customer Success: Onboarding & Account Management
- Create new customer accounts or organizations as needed.
- Guide customers through the onboarding process, ensuring they understand the platform’s capabilities.
- Follow up regularly to gauge satisfaction and provide proactive support.
Customer Success: Customer Retention & Growth
- Monitor usage and identify upsell or expansion opportunities.
- Develop success plans for key accounts, ensuring alignment with business goals.
- Off-board customers following pilot programs if necessary, gathering insights for continuous improvement.

Sales: Demo & Trial Success
- Create trial accounts for prospective users, ensuring they have the necessary resources (sample files, documentation, etc.).
- Conduct product demos and provide sales enablement materials to highlight key features and benefits.
- Troubleshoot technical issues during trials, acting as a liaison between prospects and Engineering.

Ideal Candidate Profile

Excellent written and verbal communication skills.
Demonstrated ability to wear multiple hats in a fast-paced, dynamic environment.
Strong analytical mindset with the ability to debug problems.
Experience or willingness to learn technical details.

This role will require flexibility, curiosity, and a willingness to dive into new challenges daily. If you thrive in high-growth startups and love bringing new products to market, we’d love to have you on our team!

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Go-to-Market (GTM) Specialist, Zania

Join Zania as a Go-to-Market (GTM) Specialist and help shape the future of security compliance! Based in San Francisco, you’ll be at the forefront of AI-powered solutions for Governance, Risk, and Compliance, simplifying complex workflows for businesses everywhere. In this dynamic role, you will work closely with Marketing, Customer Success, and Sales teams, making it essential to embody a self-starter attitude and excellent communication skills. You’ll have the opportunity to create compelling content that resonates with our audience, helping customers maximize their experience with our innovative product. Your responsibilities will include crafting weekly blogs or social media updates, producing engaging demo videos, and responding promptly to customer inquiries, ensuring that they receive the delightful support they deserve. This isn’t just about marketing – you’ll also be instrumental in customer engagement and retention strategies, identifying upsell opportunities and helping guide new clients through the onboarding process. Your analytical mindset will be key in troubleshooting and transforming customer feedback into actionable insights that enhance our product roadmap. If you're passionate about technology and enjoy working in an early-stage startup environment where no two days are the same, the GTM Specialist role at Zania may be the perfect fit for you. We are eager to welcome someone who thrives in high-growth settings and is excited to bring new strategies to the market!

Frequently Asked Questions (FAQs) for Go-to-Market (GTM) Specialist Role at Zania

What are the main responsibilities of a Go-to-Market (GTM) Specialist at Zania?

As a Go-to-Market (GTM) Specialist at Zania, your primary responsibilities will include creating engaging content, producing demo videos, maintaining a customer-centric approach in support and onboarding, and collaborating cross-functionally to ensure alignment across Marketing and Product teams. You’ll also be crucial in customer retention and ensuring that client feedback informs our product roadmap.