Sr. Manager, Product Marketing - GTM

Job Posted: 10/29/2024

Location: North America

Hi there!

We are looking to hire a Senior Manager of GTM Product Marketing to drive efforts on specializing Zapier’s go-to-market motions across our Enterprise segment. As we accelerate our growth with larger accounts and across new sectors and verticals, we are looking for an experienced product marketing leader to deeply understand these customers and translate the value of our Enterprise product to their specific needs. You will lead a team of GTM product marketers to craft compelling positioning and messaging, market and enable on packaged solutions, and collaborate cross-functionally with product and sales to develop and execute go-to-market strategies.

It’s an exciting time to join Zapier. Earlier this year we launched our new Enterprise plan, we’ve scaled our GTM PMM team, and we’re actively maturing our Enterprise go-to-market motions as we quest for product-market fit in our new segment. You’ll love this opportunity if you’re a builder at heart as we quest for product-market fit – turning wins into repeatable messages and programs.

If you are ready to advance your career at a rapidly-growing, profitable, impact-driven company, then read on…

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

• You’re experienced. You have at least 7 years of total marketing experience with a proven track record in product marketing, most recently in B2B SaaS. You’ve had clear success developing and owning the go-to-market strategy through product-led and sales-led motions . You have strong analytical skills and are comfortable reviewing and analyzing data to glean insights and direction.

• You’re a go-to-market pro. You craft value propositions and messaging that resonate with your target audience. You’re skilled at drafting product launch plans and working across multiple teams to bring products to market with measurable impact to customer awareness and adoption.

• You are customer obsessed. You know your current and future customers better than anyone. You are comfortable with handling and analyzing data on a day-to-day basis. You are comfortable hopping on a call with a customer to interview, research, and even pitch new messaging or value. And you can translate your insights into actionable recommendations for stakeholders.

• You are a people leader. You enjoy and have a passion for managing and mentoring others. You have experience hiring, developing and leading teams of varying experience levels. You thrive at working with and influencing cross-functional peers and leaders.

• You’re a highly effective communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between.

Things You’ll Do

• Lead, mentor and coach a team of high-performing product marketers; build a thriving team culture

• Define buyers and their stakeholders within core audiences, articulating their needs and pain points and the top solutions that can deliver the most customer value

• Develop compelling and differentiated product positioning and messaging for target builders and buyers across all channels

• Oversee the strategy, planning, and execution of go-to-market plans; including partnering up with marketing and sales to to deliver campaign, content, and sales enablement

• Analyze performance metrics across the customer journey to determine where to focus our GTM strategy optimizations and marketing roadmap

• Support the development of the annual product marketing plan, Upmarket company bet strategy, and marketing programs

• Collaborate with cross-functional teams including Marketing, Product, Sales, and Partnerships teams

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com. 

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.