Account Director - Social & Content

About Us

Zeno is an integrated communications agency, born from PR. We operate across North America, Europe, APAC, and beyond. In Australia, we are a boutique agency, backed up by an impressive global support network. This means you can enjoy the benefits of being part of an agile team while having the opportunity to work on multi-market accounts and tap into a huge array of global resources. Our clients range from global tech, consumer and B2B clients through to Aussie businesses and local brands, so you’ll need a curious nature and desire to work on both corporate and consumer accounts.

Zeno Australia has just won PR Awards Asia-Pacific 2024: Best Culture of the Year and Campaign Asia 2024 Best Employee Engagement awards. We are purpose driven and committed to a positive culture that supports and nurtures, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected. Other accolades include 2023 PRWeek Purpose Agency of the Year and 2022 PRWeek Global Agency of the Year.

About the job

You will be Zeno Australia’s expert in consulting, planning, and crafting digital strategies, campaigns, and content to meet clients’ business goals. You will ensure that our clients stay at the forefront of utilizing digital channels across the paid, owned, and earned spectrum to achieve their goals. To do this, you will be well-versed in the latest digital and social media trends, creators, and channels, in touch with the zeitgeist of current pop culture, and have an eye for compelling content. You will also have a strategic mind and be able to structure and plan campaigns and content to maximize effectiveness. You will have the opportunity to partner with our strategy & planning, data and analytics, creative, tech development, and client teams to ensure content excellence is delivered in an integrated manner.

• Champion Zeno Australia’s digital and social media marketing and content expertise, and drive quality, innovation, and expertise in this area, with the ultimate goal of leading and growing a robust digital team
• Develop and execute social media strategies to increase brand awareness, engagement, and conversion rates
• Create compelling content including posts, stories, and videos optimized for each platform (Instagram, LinkedIn, Facebook, X, TikTok, etc.).
• Identify and engage with creators, influencers and brand advocates to amplify our message and reach new audiences
• Analyze digital and social media metrics and insights to optimize performance, track KPIs, and report on campaign effectiveness
• Keep clients current with the latest developments and emerging technology with social media and content platforms
• Work with our Data & Analytics, Digital, Creative and Integrated Communications teams to develop well-informed strategies and plans using data-driven insight
• Be involved in the briefing process to challenge client briefs and develop creative briefs that guide creative ideation
• Identify and implement opportunities to leverage content for search marketing and SEO, and communicate these benefits to clients
• Demonstrate excellence in client service and satisfaction, maintaining a deep understanding of the client’s businesses, industry, priorities, and competitive landscape  

Our Culture, Perks, and Values 

Our culture sets us apart from other agencies. We are fiercely protective and supportive of our people, who are our greatest assets. We invest heavily in training and career development, and we also work hard to ensure that work does not take over your life. We set clear boundaries and have many benefits in place to support your well-being.

Benefits for full-time employees include: 

Flexible Working

•       Weekly 3 days in office, 2 days from home (with phone and internet allowance)  

•       Finish at 4.00 pm on Fridays year-round  

•       Finish at 1.00 pm every Friday before a public holiday

•       Global 30-day Work from Anywhere policy

•       Stopover Holiday Extension - Three nights’ accommodation paid if you are visiting a city with a Zeno office 

Leave

•       Anniversary leave day off  

•       Birthday leave day off  

•       Annual Zeno Day of Play – a day off to have fun 

•       Bonus Christmas leave between Christmas and New Year  

Training  

•       Zeno Fearless University - internal training modules  

•       Zeno Internal Training sessions - with regional and global leaders  

•       External Training opportunities  

Wellbeing 

•       Self-Care Days (when you need to take a day to yourself, no doctor’s note is needed) 

•       Headspace subscription  

•       Employee Assistance Program counseling services  

All benefits and rewards are subject to the company policies and procedures and the time of activation.  The Company has the right to make changes or remove any benefits and rewards at any time.