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Vice President, Brand

 About The Role: 


Zeno Group is seeking a seasoned Brand VP to lead large-scale Brand Programming in client service, earned media strategy, team activation and development and new business. This role will be critical to driving client programming and ensuring consistent excellence in the quality of work delivered to clients. 

 

In this role, you’ll develop and execute integrated PR strategies and programs in our Brand practice. You must be an expert in the areas of total account management including day-to-day account activity, traditional and emerging PR strategies, earned media landscape and insights and creative PR programming. This role will work closely with other agency SMEs as part of a large integrated team and collaborate across corporate, social media, influencer and analytics. This person should also be a skilled client counselor with the ability to deliver on clients’ business objectives and navigate challenging conversations in real-time. 

 

In this role, you have the opportunity to support 1-2 large existing clients and will also participate in new business opportunities. We’re looking for masters of the craft who will roll up their sleeves, stay close to the work and energize teams. 

 

This role must be based in Chicago with the ability to commute downtown and be with local clients in-person. 

 

We’re looking for someone who is:  

A self-starter – takes initiative and isn’t afraid to think outside the box. 

Collaborative – has experience working on large integrated teams and is a partner to both internal colleagues and the IAT. 

A connector – our culture and business is built on meaningful relationships with each other and our client.  

Be good in a room – have strong presentation skills and be able to think on their feet. 

Kind, but candid – operates with the right balance of empathy, efficiency and direct communication to motivate internal team morale and client satisfaction. 

Have fun – we love what we do and who we do it with, and hope you would, too. 


Qualifications:
  • At least 8 years of consumer PR experience in an agency setting with large consumer brands.  
  • A history of success in providing sound creative and strategic counsel to clients and building credibility and rapport with senior level client contacts. 
  • Collaborative spirit, results driven with the ability to manage multiple priorities and work against deadlines. 
  • Experience successfully overseeing 360 integrated brand programs, including both ongoing storytelling (news bureau) and product launch campaigns. 
  • Expertise across the earned media landscape with the ability to develop effective earned media strategies for our clients that deliver results. 
  • Demonstrated ability to think strategically, creatively, and holistically about client programs. 
  • Experience in drafting and presenting new business pitches. 
  • Demonstrated ability to thrive in a fast-paced environment, the ability to “think on your feet” and respond quickly as business factors shift. 
  • Excellent writing skills and strong presentation skills with experience developing and delivering client presentations. 
  • Proven leadership experience, mentoring, and developing junior talent. 
  • Budgeting, and day-to-day financial management for client programs. 

Pluses: 
  • Experience with affiliate marketing in earned media. 
  • Experience with sustainable products/brands. 


$95,000 - $156,000 a year
Pay range: $95,000 to $156,000/year USD
 
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

#LI-NH1 #LI-Hybrid

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

 

ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 


Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply. 

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CEO of Zeno Group
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Barby K. Siegel
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Average salary estimate

$125500 / YEARLY (est.)
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$95000K
$156000K

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What You Should Know About Vice President, Brand, Zeno Group

Are you ready to take your career to new heights with Zeno Group as our Vice President, Brand in Chicago? We’re on the lookout for a dynamic leader to spearhead large-scale Brand Programming, including client service, innovative earned media strategies, and team development. At Zeno Group, we pride ourselves on our vibrant culture and commitment to delivering exceptional results to our clients. As our Brand VP, you’ll be the driving force behind integrating PR strategies that not only engage audiences but also elevate our clients’ brands to new levels. Collaborating closely with industry experts on our integrated team, you’ll find yourself knee-deep in creative programming that resonates with today’s consumers. Your expertise in total account management and the ever-evolving earned media landscape will be crucial in navigating conversations and delivering insightful counsel to our clients. This role is not just about managing; it's about inspiring and energizing your team while staying hands-on throughout projects. You’ll have the exciting opportunity to oversee major existing clients while exploring new business avenues. We’re searching for a self-starter, a master collaborator, and someone who thrives in fast-paced environments. If you’re ready for a challenge and want to be part of a place where work is fun and rewarding, we want to hear from you! Join us in our fearless pursuit of the unexpected and help shape the future of brand communications.

Frequently Asked Questions (FAQs) for Vice President, Brand Role at Zeno Group
What responsibilities does the Vice President, Brand at Zeno Group have in Chicago?

As the Vice President, Brand at Zeno Group, based in Chicago, you'll be responsible for leading comprehensive Brand Programming initiatives. Your role includes developing and executing innovative PR strategies, managing client accounts, and enhancing team performance. You'll act as a strategic counselor while collaborating with internal teams across various communication disciplines to ensure client success.

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What qualifications are essential for the Vice President, Brand position at Zeno Group?

To qualify for the Vice President, Brand role at Zeno Group, candidates should have at least 8 years of experience in consumer PR, particularly within an agency setting. A track record of developing integrated brand programs and successful media strategies, alongside strong communication and leadership skills, is vital for driving client success.

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How does the Vice President, Brand position at Zeno Group support client relationships?

In your position as Vice President, Brand at Zeno Group, you will be pivotal in nurturing robust client relationships. Your ability to engage clients effectively, manage expectations, and deliver strategic insights will empower your clients to achieve their business goals, fostering lasting partnerships.

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What unique benefits does Zeno Group offer to the Vice President, Brand?

Zeno Group provides a comprehensive benefits package that includes medical, dental, and vision insurance, a generous paid time off policy, and 401(k) options. Notably, Zeno’s Be Kind to Your Mind program ensures mental health support, while the ZenoFit program provides funding for wellness activities, making it an appealing workplace for the Vice President, Brand.

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What is the work culture like for a Vice President, Brand at Zeno Group?

At Zeno Group, the work culture is vibrant and inclusive, promoting collaboration, creativity, and professional growth. As Vice President, Brand, you’ll thrive in an environment that values diverse perspectives and encourages employees to bring their authentic selves to work, ensuring a supportive and engaging atmosphere.

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What is the salary range for the Vice President, Brand role at Zeno Group?

The salary range for the Vice President, Brand position at Zeno Group is between $95,000 and $156,000 a year. This range is determined by factors such as experience, education, and performance, reflecting the value placed on talented professionals in an impactful role.

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How does Zeno Group emphasize professional development for the Vice President, Brand?

Zeno Group prioritizes professional development for the Vice President, Brand through leadership training, mentorship opportunities, and support for career advancement. With a focus on cultivating talent, employees are empowered to grow within the organization, enhancing both personal and professional skills.

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Common Interview Questions for Vice President, Brand
Can you describe your experience in managing large consumer brand accounts as a Vice President, Brand?

When discussing your experience managing large consumer brand accounts, focus on specific examples that highlight your strategic thinking, problem-solving abilities, and successful outcomes. Be sure to cover the scope of the campaigns you led, relevant team dynamics, and how you measured success.

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What PR strategies have you found to be most effective in driving client success?

To answer this question, share examples of effective PR strategies you've implemented, such as integrated storytelling, digital engagement, and media relations. Highlight the results these strategies produced, and why they were effective in enhancing brand visibility and audience engagement.

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How do you approach client counseling during challenging conversations?

When detailing your approach to client counseling, emphasize your listening skills, empathy, and clarity of communication. Discuss how you've navigated difficult conversations in the past, focusing on your ability to maintain trust and transparency while providing constructive feedback.

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Describe a time you led a successful integrated campaign. What were the key components?

In your response, provide a detailed account of a successful integrated campaign you led, outlining the objectives, strategies, execution, and results. Emphasize collaboration among teams and how varying perspectives contributed to the overall success of the project.

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What tools or metrics do you use to measure the success of your PR campaigns?

Discuss specific tools and metrics you've used in past campaigns, such as media analytics, social media feedback, and client feedback. Explain how you analyze data to identify trends and outcomes, which enables adaptive strategy adjustment for future campaigns.

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How do you inspire and lead your team in high-pressure situations?

When explaining how you inspire your team under pressure, emphasize your leadership style, the importance of open communication, and fostering a supportive environment. Provide examples of how you encouraged creativity and resilience in your team during challenging projects.

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What techniques do you use to craft compelling presentations for clients?

Describe your presentation techniques, focusing on the importance of storytelling, data visualization, and audience engagement. Emphasize how you tailor your content to resonate with each client's needs and preferences, making your presentations not only informative but also impactful.

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Can you provide an example of how you've developed and mentored junior talent in your team?

Highlight your commitment to developing junior talent by sharing a specific mentoring experience. Discuss how you provided guidance, constructive feedback, and growth opportunities that helped propel their careers forward while simultaneously benefiting the team.

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What is your philosophy on balancing creativity with strategic accountability?

In your response, articulate your belief in the synergy between creativity and strategic accountability. Use examples to illustrate how you’ve successfully balanced innovative ideas with measurable objectives to deliver results that meet client expectations.

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How do you stay updated with industry trends and shifting landscapes in PR?

Explain your methods for staying informed about industry trends, including attending conferences, participating in professional networks, and following thought leaders. Emphasize the importance of continuous learning and how staying informed empowers you to lead effectively in your role.

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We are committed to a culture that elevates communications through bold ideas for real business and societal impact.

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Full-time, hybrid
DATE POSTED
November 25, 2024

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