Senior Brand Manager (Remote First)

Zensurance is a scale-up InsurTech company that is re-imagining the commercial insurance market. At Zensurance, we want to empower small businesses across Canada to thrive by offering an honest, simplified, and modern approach to insurance. Our main recipe is a combination of modern technology and insurance industry expertise powered by our talented team members. 

Being a technology-forward company, we utilize various tools and platforms to create fun, engaging and meaningful work experiences for our employees, as a remote-first company.

We are boldly going where no insurance broker has gone before!

We are seeking a dynamic Senior Brand Manager to elevate Zensurance's brand presence in the insurance industry.

Reporting to the VP of Marketing, you will be the guardian of our brand identity, ensuring consistency and cohesiveness across all communication channels. You'll work hand-in-hand with our internal marketing team, collaborating closely with UX, engineering, and external partners to develop and execute innovative brand strategies that amplify Zensurance's recognition and reputation. Your experience with B2C marketing will be key in crafting campaigns that resonate with our target audience and drive engagement.

Your expertise will be instrumental in defining our brand's positioning, crafting compelling narratives, and developing comprehensive brand guidelines that inform and inspire our marketing efforts across all platforms.

If you thrive on challenging conventions and are ready to redefine brand management with your creative vision, Zensurance is the place to make your mark

• Spearhead the positioning of Zensurance as the premier commercial insurance broker for small businesses, driving brand awareness and preference.
• Own and evolve the Zensurance brand identity through compelling creative direction, ensuring consistent messaging across social media, video, advertising, and traditional media channels.
• Establish and maintain a cohesive brand aesthetic, guiding creative design decisions to reinforce brand recognition.
• Analyze competitor landscape, conduct market research, and define brand metrics (awareness, engagement, sentiment) to inform data-driven strategies.
• Partner closely with cross-functional marketing teams to develop a unified and impactful messaging strategy for both customer and employee audiences.
• Collaborate with internal teams and leverage external insights to create a comprehensive brand playbook and guidelines.
• Lead the ideation and execution of multimedia campaigns, providing clear creative direction and ensuring alignment with brand values.
• Design and implement surveys to measure brand perception across employee, consumer, and customer segments.
• Develop a framework of detailed customer personas, segmented by demographics and geography, to enable targeted and personalized messaging.
• Partner with the marketing team and external agencies to identify and execute impactful brand media opportunities.
• Define and articulate the brand's core values, mission, and strategic vision.
• Collaborate with the UX team to conduct creative testing, ensuring brand consistency throughout the user experience.
• Oversee advertising channels (social media, paid search, PR, web design) and contribute creative input to optimize campaign performance.
• Advocate for brand attribution across various stakeholders, quantifying the impact of brand initiatives on business outcomes.

• 5+ years of experience in brand management.
• Ability to measure and analyze data to develop insights.
• Experience providing guidelines and direction for creative strategy and process.
• Proven ability to work cross-functionally.
• Qualitative and Quantitative user research theory and testing experiences are assets.
• Experience with paid media platforms, especially traditional media, and advertising, media buying is an asset.
• B2C or small business B2B marketing experience.
• Creative thinker and problem solver.
• Ability to champion brand adaptation with buy in from multiple stakeholders.

Perks we offer at Zensurance:

• Opportunity to work for Canada’s fastest-growing #insurtech scale-up 

• Primarily remote work environment available to everyone

• Laptop, extra monitor and main accessories are provided 

• Extra home office and supplies allowance to help with work-from-home set up

• Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health 

• Health/Personal Spending Accounts to subsidize your healthy habits and purchases

• Parental Leave Top Up

• Weekly Friday companywide huddles for casual catch-ups with other departments

• Build next-level relationships with your peers through scheduled companywide virtual and in-person team-building events

• Be a part of something special. We are confident you won’t find any other insurance company like us :)

Who we are. What we're building.

Business is hard work, insurance doesn’t have to be!

At Zensurance we believe that teamwork makes the dream work.

We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.

Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe daily. They are:

INTEGRITY: We do what's right.

INCLUDE: We are an open and safe space for all.

INVENT: We take an innovative approach to creating straightforward solutions for our customers.

DELIVER: We set ambitious goals and hold ourselves accountable for achieving them.

Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.

Zensurance is an inclusive employer that celebrates diversity in its workforce structure. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise the recruiter if you require accommodation; to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

We understand that looking for a new exciting opportunity can be time-consuming. We truly appreciate your time in going through the job posting and applying for a position with us.