Associate Director, Paid Search

As an Associate Director, Paid Search at Zeta Global, your primary responsibilities include managing all facets of SEM campaigns, optimizing campaigns based on down-funnel KPIs, and presenting campaign updates to clients. You'll engage in regular strategizing sessions with account managers to plan budgets and track KPIs, ensuring that client objectives are met while identifying new growth opportunities.

To qualify for the Associate Director, Paid Search role at Zeta Global, you should have a minimum of 3 years of relevant paid search experience, hands-on experience managing substantial monthly campaign budgets, and proficiency in SA360. While a Google Ads certification is a plus, your ability to effectively optimize campaigns and communicate strategies to clients is essential.

The Associate Director, Paid Search at Zeta Global plays a crucial role in helping clients achieve their marketing goals by crafting data-driven SEM strategies. By constantly optimizing campaigns and providing valuable insights during client interactions, you'll ensure that clients experience sustained growth and increased ROI.

At Zeta Global, the work culture is rooted in inclusion and collaboration. As an Associate Director, Paid Search, you’ll be part of a diverse team that values everyone's contributions. The company offers a supportive environment allowing team members to bring their authentic selves to work, as well as opportunities for professional growth through diverse employee resource groups.

Absolutely! Zeta Global fosters a growth mindset where continuous learning is encouraged. As an Associate Director, Paid Search, you'll have opportunities to enhance your skills through comprehensive training programs and exposure to the latest industry trends, ensuring you're always at the top of your game.

When discussing your paid search campaign management process, outline the key steps: setting objectives, researching keywords, creating ad copy, managing budgets, optimizing based on performance data, and consistent reporting. Emphasize your analytical approach and adaptability to continually improve results.

To optimize campaigns for specific KPIs, first identify which metrics matter most for the goals at hand. Then analyze performance data, adjust bids based on effective keywords, refine ad targeting, and continuously test different ad copies to identify what performs best. Always keep the client’s objectives in focus.

Staying updated with marketing trends requires continuous learning. Mention resources such as industry blogs, webinars, and networking with peers. Discuss platforms like Google Ads updates, and how you leverage data insights from previous campaigns to inform future strategies.

When faced with underperforming campaigns, I evaluate all aspects including keywords, ad copy, and audience targeting. I conduct A/B tests to identify what works best, reallocate budgets to more successful areas, and continuously monitor metrics to ensure proactive adjustments are made.

Be prepared to discuss a specific project, highlighting your role, objectives, strategies applied, and results. Use metrics to quantify success, such as ROI increase or growth in site traffic. Share the lessons learned and how you applied insights to future projects.

I prioritize tasks by evaluating deadlines, project impact, and client needs. Employing project management tools helps me keep track of various campaigns and their statuses, allowing me to allocate time efficiently and meet all objectives seamlessly.

Discuss your hands-on experience with SA360 in managing campaigns, optimizing performance, and implementing lead tracking solutions. Explain how you've utilized the platform to glean insights and make data-informed decisions that positively impacted campaign success.

Measuring campaign success involves tracking key performance indicators like conversion rate, cost per lead, and overall ROI. Explain your approach in analyzing data and adjusting strategies accordingly to improve future outcomes based on these metrics.

Share a specific example where you succinctly presented campaign results. Emphasize the importance of clarity, visual aids, and client-friendly language in your reporting, along with addressing any client questions effectively to build trust.

Effective team collaboration involves regular communication, setting clear roles and responsibilities, and leveraging tools for project management. Discuss how you foster an open environment where team members feel valued and encouraged to share diverse ideas that enhance campaign outcomes.