Senior Director Product Management, Banking

As a Senior Director of Product Management at Zeta, your responsibilities will include leading a skilled team of Product Managers, Designers, and Analysts, overseeing the entire product development lifecycle from ideation to market launch. You will focus on enhancing user experiences for our Digital Banking SaaS Platform, Neutrino, and the AI platform, Merlin. This encompasses growth hacking, product management, and go-to-market strategies, all aimed at driving user adoption and overall growth.

To qualify for the Senior Director Product Management position at Zeta, candidates should have 10+ years of experience in product management, particularly in the fintech space. A solid understanding of analytics, business intelligence, and a technical background in software development are crucial. Excellent communication skills, along with UX and design sensibilities, will empower you to lead and mentor your team effectively.

The Senior Director of Product Management at Zeta plays a vital role in crafting delightful user experiences for the company’s products, particularly within Neutrino. You will collaborate with UX designers to refine user interfaces, ensuring they are intuitive and engaging, which is crucial for driving user adoption and enhancing customer satisfaction. Your insights into user research will further strengthen our focus on user-centric design.

A Senior Director of Product Management at Zeta should be proficient with various analytics tools like Mixpanel, Amplitude, and data analytics platforms like Metabase or Superset. These tools will enable you to measure crucial performance metrics and analyze user behavior, helping in making informed decisions to drive the product strategy effectively.

In the Senior Director Product Management role at Zeta, the growth strategy involves leveraging product and input metrics like acquisition, retention, and engagement to drive user growth. The objective is to ideate impactful features based on analytics insights and collaborate with sales and marketing teams to ensure alignment in customer acquisition and revenue growth.

When answering, highlight specific projects where you've led product initiatives at fintech companies. Discuss challenges faced, metrics improved, and user feedback that informed your product decisions, emphasizing your hands-on experience and strategic mindset.

Share a structured approach incorporating user feedback, business goals, and analytics data. Mention frameworks like the MoSCoW method or RICE scoring to demonstrate a systematic way of handling feature prioritization that aligns with the company’s strategy.

Discuss key performance metrics such as user acquisition rates, engagement levels, retention statistics, and Net Promoter Score (NPS). Explaining how these metrics guide your decision-making will showcase your analytical ability and focus on user experience.

Explain methods like surveys, user testing sessions, direct interviews, or analytics tools that help capture user behavior. Illustrate your ability to synthesize this feedback into actionable changes that enhance the product.

Talk about a specific product launch, detailing your strategic approach from planning to execution. Discuss collaboration with cross-functional teams and how you ensured alignment in goals while using analytics to measure post-launch success.

Mention your strategies for keeping current, such as attending industry conferences, following relevant thought leaders on social media, and engaging in online fintech communities. Demonstrating awareness of industry developments shows your passion and commitment.

Emphasize the critical role data plays in understanding user behavior, measuring performance, and guiding product decisions. Discuss specific examples where data insights led to product enhancements or successful features.

Talk about your conflict resolution approach, emphasizing collaboration and clear communication. Describe how you engage with team members to ensure that everyone understands the overall product vision while addressing their concerns.

Discuss your leadership style and how you guide junior product managers through regular check-ins, constructive feedback, and encouraging independent thinking. Illustrate your commitment to their growth and success within the team.

Be honest about a setback you've encountered, discussing how you analyzed the failure, learned from it, and applied that experience to future projects. Demonstrating resilience and a growth mindset can resonate well with interviewers.