Marketing Research Analyst

• Experience using tools like Excel or Q to analyze quantitative data and can delve into qualitative research too. 
• You're a natural listener and investigator, skilled at uncovering what motivates them and using that knowledge to inform strategic decisions.
• Remote-first opportunity for US-based employees - preferably hybrid out of our Manhattan office

We are Zip, a global Buy Now, Pay Later company providing fair and seamless solutions that simplify how millions of people pay. Our journey began in Australia, has taken us to 13 countries (so far) - and we’re just getting started. We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Focused on product innovation that puts people at the center, we put the financial well-being of our customers and merchant partners at the heart of everything that we do. We’re proud to be a values-led business. They guide us in everything we do - how we work together and create game-changing experiences for our customers and fellow Zipsters.  

Interesting Problems you’ll get to solve

We are currently in a hyper-growth phase and looking for a newly created Marketing Research Analyst role to support the US team through the next growth phase. 

As a Marketing Research Analyst in our Shopping & Experience team, you will be instrumental in supporting a range of marketing research initiatives under the guidance of the Director, Global Marketing Research. This involves working on projects like product discovery, merchant acquisition insights, NPS and CSAT studies, and customer journey surveys. 

You will support the process of answering critical business questions from our Marketing, Sales, Product, and Strategy Teams. Utilizing data, you will assist in developing methods and tools to capture and analyze the voices of our customers and merchant partners, integrating these insights into Zip's strategic marketing and planning processes. Your focus will include understanding our existing customer base as well as potential customers.

It is ideal for professionals with some market research experience or individuals from Marketing or Product backgrounds eager to enhance their skills in quantitative and qualitative research methods.

This role requires a fair understanding of primary research methods, such as surveys, consumer research studies, interviews, market research, and focus groups. You will also engage in secondary research methods, including macro trend analysis, macroeconomic data assessment, and desktop research. This role offers the chance to collaborate with stakeholders across Zip's global business, providing a unique opportunity to contribute to and learn from various aspects of the company.

You’ll also:

• Support critical business questions from Marketing, Sales, Product, and Strategy teams using data-driven insights
• Support the development and delivery of quantitative and qualitative research projects
• Participate in research projects including product discovery for customers and merchants, and acquiring insights for winning large merchants
• Contribute to NPS and CSAT studies to gauge customer satisfaction
• Help develop questionnaires and discussion guides, and conduct ad hoc quantitative analyses using tools like Excel or Q
• Act as a vital link between Shopping & Experience and other business units, synthesizing and communicating research findings effectively
• Identify customer needs, triggers, and barriers influencing user behavior, and act as an advocate for the customer and merchant voice
• Collaborate with external research agencies and partners, as required
• Prepare research findings for stakeholders, blending internal analytics to create comprehensive audience insights
• Ensure fieldwork is conducted accurately, within timelines and budgets

Within the first 6 months you will

• Assist with ongoing research projects, focusing on learning tools like Excel or Q and understanding customer profiles
• Take on more responsibility in research projects, including developing questionnaires and contributing to customer behavior analysis, and collaborating with external research agencies and partners
• Handle multiple aspects of research projects independently, including preparing a comprehensive report of research findings for a project
• Complete and present a major research project, showcasing the ability to manage multiple projects and align research with Zip’s strategic goals

What you’ll bring to the team

• 2-3 years of experience in marketing research or a relevant field
• Bachelor’s degree in Marketing, Economics, Statistics, Psychology, Communications, or a related field
• Aptitude to work in a fast-paced, tech environment
• Good analytical abilities to interpret complex data for business use
• Proficient in balancing multiple projects
• Knowledge of both primary and secondary research methodologies
• Effective communication and relationship building skills
• Basic project management skills, including managing timelines and budgets
• Our values in your DNA: Customer First, Own It, Stronger Together and Change the Game

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Midtown office with a casual dress code
• Learning and wellness subscription stipend
• Company-sponsored 401k match

The Pay Range for this position: $75,000 - $100,000 USD based on the industry benchmark for position, function, level and Zip's compensation strategies. However, actual base salary will depend on varying circumstances and individualized factors, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip is a global ‘Buy Now, Pay Later’ company that gives our millions of customers simpler and fairer ways to pay. 

We are proud to be a global business built around our US and ANZ core markets working with merchant partners including Amazon, Best Buy, eBay and Uber. United by our mission, purpose and values - Customer First, Own It, Stronger Together & Change The Game - we are the next generation of payments, helping people across the globe to fearlessly take control of their financial future.

We are Zip, and we are just getting started.

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Before you apply, give Zip a try   -> rebrand.ly/check-zip-out