Head of Brand (US)

We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company on a mission to improve the health of millions. ZOE changes lives through its membership, which combines personalised advice and support to help people make smarter food choices every day. Created by the world’s top scientists, ZOE’s approach has been proven through clinical trials published in Nature Medicine. We are a remote-first, high-growth scaleup backed by founders and investors who have built multi-billion dollar companies and share our vision. Running the world’s largest nutrition science study allows us to combine our novel research with cutting-edge AI to support over 120,000 members. 

We passionately believe in giving people the information they need to feel better today and live longer and healthier lives. We extend our industry leading influence through publishing our research in the world’s leading scientific journals, and bringing advice to millions through our social media channels and our chart-topping ZOE Science & Nutrition podcast.

Our team of ZOEntists is at the heart of everything we do. Together, we’re building a culture rooted in ownership, inclusivity and transparency, where ZOEntists are passionate about delivering great results, having an impact, and learning quickly in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

Visit our career page to learn more.

About the team

ZOE is the science and nutrition company on a mission to improve the lives of millions. As we embark on our US entry, we are seeking a dynamic and experienced Senior Brand Marketer with a strong specialism in Social Media Management. This role is critical to building our brand's presence, reputation, and community in the U.S., while shaping the brand narrative and driving customer engagement.

About the role

The successful candidate will be responsible for developing and executing market entry strategies through branding and social media that align with our business goals in the U.S. health and wellness market. This role will manage the brand’s identity as we enter the U.S., ensuring consistent and impactful messaging across all platforms, beyond just social channels. You will collaborate closely with the global marketing team, internal stakeholders and agencies to enhance brand visibility and foster a strong online community.

Key Responsibilities:

• Develop and implement comprehensive brand building strategies that align with the company’s objectives for the U.S. market.
• Lead the design and execution of multi-channel marketing campaigns, integrating social media and content marketing to elevate brand presence.
• Drive the development and management of brand identity, ensuring consistency in tone of voice, visual identity, and messaging across all touchpoints.
• Monitor competitor activity, social media trends, and emerging health and wellness trends to stay ahead of the curve and refine strategies accordingly.

• Craft and execute a long-term social media strategy that aligns with the overarching brand and marketing goals.
• Oversee the creation and management of a social media content calendar, producing high-quality content for TikTok, Instagram, Facebook and Pinterest.
• Build, nurture, and moderate online communities by engaging with followers, responding to comments, and fostering positive interactions.
• Partner with acquisition team to drive reach and awareness

• Lead indirect teams, cross functional teams to drive US development and deliver including brand managers, social media specialists, and content creators, fostering a culture of innovation and accountability.
• Leading the US brand campaign agency to deliver awareness and cut through in DMAs
• Present campaign performance, brand growth, and social media metrics to senior stakeholders, providing recommendations for future initiatives.
• Collaborate with cross-functional teams, external agencies, and influencers to ensure seamless execution of strategies.
• Work closely with compliance teams to ensure all social media and marketing content adheres to advertising standards and healthcare regulations.

• Track, analyze, and report on key performance indicators (KPIs) for brand and social media campaigns, using data-driven insights to optimize performance.
• Develop and manage budgets for brand and social media campaigns, ensuring cost-effective execution and maximum ROI.
• Ensures all campaigns are signed off with stakeholders to meet legal and compliance standards, in line with US regulation.

• Brand Management: Demonstrated Experience leading brand identity for lifestyle / wellness brand in USA
• Strategic Leadership: Proven ability to develop and execute brand and social media strategies that align with business goals.
• Social Media Expertise: In-depth knowledge of social media platforms, content creation, community management, and social media tools.
• Market Insight: Deep understanding of market dynamics and DMA approach using market research and consumer behavior to inform branding and social media efforts.
• Customer Centric: Desire to understand our target customer mindset, establishing their needs, wants, desires, and being an evangelist for them internally
• Analytical Skills: Strong analytical abilities to track and interpret social media and brand performance data, with a focus on continuous improvement.
• Communication: Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.
• Organizational Skills: Ability to manage multiple projects and deadlines, with a keen attention to detail.
• Creative Vision: A creative mindset with the ability to drive innovative and engaging brand and social media content.
• Team Leadership: Experience leading and mentoring a diverse team of marketers, social media managers, and creatives, with collaboration into centralized functions

• 8+ years of experience in brand management, with a focus on social media management, preferably within the healthcare, pharmaceutical, or wellness industries.
• Experience working in a regulated industry with an understanding of compliance requirements for advertising.
• Expertise in social media tools such as Hootsuite, Sprout Social, or similar platforms.
• Proven experience managing agency relationships and working with creators to elevate brand awareness.
• Bachelor’s degree in Marketing, Communications, Business, or related field. Advanced degrees or certifications in social media marketing are a plus.

Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most. 

Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA #LI-Remote

Stock options -  we want everyone to be rewarded for contribution to our growth 

Paid time-off - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days) 

Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter

Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents.

Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums. 

401k - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline

Allocated social, WFH and Growth (L&D) budgets 

Plenty of learning and social opportunities 

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.