About Zoop:
Zoop is an innovative creator economy platform empowering content creators to monetize their influence and build deeper connections with their fanbase. Leveraging advanced technologies like tokenization and NFTs, Zoop enables creators and fans to engage and grow within a unified platform. We're positioned at the intersection of Web 2 and Web 3, providing users with cutting-edge tools and experiences.
About you:
You're an innovative thinker with a passion for driving the web3 and creator economy forward. Thriving in fast-paced environments, you bring a motivated and organized approach to your work, with a goal-oriented, data-driven mindset that drives impactful outcomes. Quality is your mission, and you proactively take ownership to ensure every task reaches the highest standard. Dedicated and committed, you see projects through from start to finish, collaborating effectively across cross-functional teams. You’re also hands-on and skilled at using AI to boost productivity and efficiency.
Your enthusiasm and drive inspire those around you. Challenges don’t intimidate you, and you navigate ambiguity with confidence. If you’re a doer with the fire to create meaningful change in web3, and you’re ready to make the best work of your life, we’d love to connect. Reach out and let’s make an impact together.
Role Overview:
As an Associate KOL (Key Opinion Leader) Specialist - Ecosystem Development Manager, you will be responsible for identifying, onboarding, and managing relationships with influencers, thought leaders, and content creators. You will play a pivotal role in building our network of key ecosystem partners, enhancing Zoop's brand visibility, and driving creator adoption. This position is ideal for someone with a passion for digital marketing, a keen understanding of the influencer landscape, and a strategic approach to relationship-building within the creator economy.
Key Responsibilities:
- KOL Strategy & Execution:
- Develop and implement strategies to identify, engage, and onboard influencers and key opinion leaders (KOLs) who align with Zoop’s brand and ecosystem goals.
- Analyze industry trends to identify potential KOLs across various platforms, including YouTube, Instagram, TikTok, and emerging social networks.
- Plan and execute partnership initiatives to drive platform growth and enhance community engagement.
- Relationship Management:
- Serve as the primary point of contact for KOLs, maintaining strong, long-term relationships and acting as a bridge between them and Zoop’s internal teams.
- Provide KOLs with guidance and support to optimize their participation on the platform.
- Manage ongoing communications, negotiate partnership terms, and ensure mutual benefit from collaborations.
- Ecosystem Development:
- Develop and implement strategies to expand and strengthen Zoop’s ecosystem by fostering partnerships with industry leaders, content creators, and communities.
- Work cross-functionally with product, marketing, and operations teams to ensure successful integration of KOLs into the Zoop platform.
- Identify and build strategic relationships with agencies, brands, and other key ecosystem stakeholders.
- Performance Monitoring & Reporting:
- Track the performance and impact of KOL collaborations using data-driven metrics.
- Prepare regular reports on the status of partnerships, highlighting key learnings and strategic recommendations for optimization.
- Continuously improve the KOL strategy based on performance insights and market trends.
- Content & Campaign Support:
- Collaborate with the marketing and creative teams to support KOLs in the development of engaging content and campaigns that resonate with Zoop’s audience.
- Assist in managing influencer-driven campaigns, ensuring alignment with broader marketing objectives and KPIs.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in influencer marketing, KOL management, or partnership development, ideally within the tech, social media, or creator economy sectors.
- Strong understanding of social media platforms, creator monetization trends, and digital marketing.
- Excellent communication and interpersonal skills, with a proven ability to build and manage relationships with diverse stakeholders.
- Analytical mindset with the ability to track and evaluate KOL performance using relevant metrics.
- Proactive, self-motivated, and able to work effectively in a dynamic and fast-paced environment.
- Passion for Web 3 technologies, NFTs, and the creator economy is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to be part of a dynamic team at the forefront of the creator economy and Web 3 space.
- Professional growth opportunities and career development.
- Collaborative and inclusive work environment.