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Director, Marketing Campaigns

Zscaler is looking for an experienced Director of Marketing Campaigns to drive integrated ABM and demand generation marketing strategies across the Americas while collaborating with various stakeholders and teams.

Skills

  • B2B integrated marketing
  • ABM and demand generation
  • Funnel management
  • Martech proficiency
  • Analytical skills

Responsibilities

  • Develop and execute marketing campaigns
  • Manage a team of marketers and vendors
  • Collaborate cross-functionally with product marketing and sales
  • Optimize campaigns using data and technology

Education

  • Bachelor's degree

Benefits

  • Various health plans
  • Time off for vacation and sick leave
  • Parental leave options
  • Retirement options
  • Education reimbursement
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$204000 / YEARLY (est.)
min
max
$168000K
$240000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Marketing Campaigns, Zscaler

If you're looking for an exciting opportunity to lead innovative marketing initiatives, the Director, Marketing Campaigns position at Zscaler might be just what you're after! Remote-friendly and open to candidates across the USA, this role sits within the vibrant Growth Marketing team where your creativity can shine. At Zscaler, we're on a mission to make the cloud a safe, enjoyable space for all enterprise users, and you could play a crucial part in sharing that story. As the Director, you'll spearhead comprehensive marketing campaigns that expand our reach in the Americas while also establishing models for EMEA and APJ regions. With a team of six talented marketers under your guidance, you'll leverage both traditional and digital channels to optimize campaigns through targeted data insights. Collaboration is key: you'll work hand-in-hand with Product Marketing, Sales, and other vital teams to ensure our strategies are aligned and effectively executed. If you have a Bachelor's degree or over eight years of experience in B2B integrated marketing with proven success in account-based marketing (ABM) and demand generation, we want to hear from you! Join us at Zscaler and become a part of a diverse, inclusive culture where innovation flourishes and your contributions truly matter.

Frequently Asked Questions (FAQs) for Director, Marketing Campaigns Role at Zscaler
What are the responsibilities of the Director, Marketing Campaigns at Zscaler?

The Director, Marketing Campaigns at Zscaler is responsible for developing and executing integrated ABM and demand generation marketing programs across the Americas. This pivotal role includes leading a marketing team, collaborating with cross-functional stakeholders, and optimizing campaigns using data-driven insights and technology to target key audiences effectively.

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What qualifications are required for the Director, Marketing Campaigns position at Zscaler?

To qualify for the Director, Marketing Campaigns role at Zscaler, candidates should possess a Bachelor's degree or have at least eight years of experience in B2B marketing with a focus on demand generation. Proven success in managing marketing campaigns and teams, along with familiarity with tools like Marketo, SFDC, and 6sense, will be essential.

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What skills make a candidate stand out for the Director, Marketing Campaigns role at Zscaler?

Candidates who demonstrate strong cross-team collaboration skills and excellent stakeholder management capabilities will stand out for the Director, Marketing Campaigns position at Zscaler. Positive team leadership qualities and an ability to adapt strategies based on market analysis will further enhance a candidate's profile.

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How does the Director, Marketing Campaigns contribute to Zscaler's mission?

The Director, Marketing Campaigns plays a crucial role in furthering Zscaler's mission by crafting compelling marketing strategies that increase awareness and demand. This role directly impacts the company’s growth and helps convey the importance of secure cloud business solutions to a wide audience, aligning with Zscaler’s vision of a secure future.

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What is the work environment like for the Director, Marketing Campaigns at Zscaler?

The work environment for the Director, Marketing Campaigns at Zscaler is remote and designed for collaboration among a diverse team of professionals. The culture emphasizes inclusivity and support, with a commitment to fostering a workplace where innovative ideas flourish, making it a vibrant atmosphere for creativity and growth.

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Common Interview Questions for Director, Marketing Campaigns
Can you describe your experience with account-based marketing (ABM) in the role of Director, Marketing Campaigns?

When answering this question, highlight your specific ABM strategies and campaigns you have implemented in previous roles. Mention metrics that demonstrate improved pipeline generation and share examples of how those efforts collaborated with sales teams to meet company goals.

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How do you leverage data to improve marketing campaign performance?

Discuss specific tools and methods you use to collect and analyze campaign data. Explain how insights gained from this data informed your strategies, improved targeting, and contributed to successful outcomes, showcasing your analytical prowess.

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What is your approach to team management in a Marketing role?

In your response, emphasize your leadership philosophy. Talk about how you foster a collaborative environment, set goals, and ensure effective communication. Share examples of how you’ve developed team members’ skills and driven engagement through your leadership style.

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How do you prioritize competing marketing initiatives?

Explain your process for evaluating initiatives based on alignment with business objectives and potential ROI. Discuss using data-driven insights to inform decisions and allocating resources effectively, demonstrating your strategic thinking.

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What marketing technologies are you proficient with, and how have you used them in previous campaigns?

Mention specific marketing technologies you're skilled in like Marketo, SFDC, or 6sense. Describe how you’ve used these tools to automate processes, track campaign effectiveness, or enhance targeting, providing a clear picture of your technical abilities.

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Can you provide an example of a successful marketing campaign that you led?

Choose a campaign that illustrates your planning and execution skills. Highlight the goals, the strategies you employed, the teamwork involved, and quantifiable results that demonstrate the campaign's success.

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How do you stay updated on trends in marketing and technology?

Discuss various resources you utilize such as webinars, industry publications, and networking with peers. Mention how you apply what you've learned to your marketing strategies, showcasing adaptability and a commitment to continuous improvement.

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Describe a time when you had to manage a cross-functional project. What did you do?

Use this question to detail a specific project, focusing on how you coordinated with different teams, addressed challenges, and ensured alignment of goals. Highlight the importance of collaboration and communication in achieving project success.

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What strategies do you employ to optimize campaign performance?

Explain the methodologies you use, such as A/B testing, audience segmentation, or adjusting ad spends based on performance data. Provide examples of how these strategies led to improved campaign results, showcasing your proactive approach.

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What role does branding play in your marketing campaigns?

Convey your understanding of branding's significance in marketing. Discuss how you ensure consistency and alignment in messaging across campaigns while also tailoring approaches to different target audiences.

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Zscaler: Securing your cloud transformation We are passionate about being the best; the best global security company that enables mobile and enterprise businesses to be more secure, safer, and faster.

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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$168,000/yr - $240,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 7, 2025

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