Alyssa Guo

Product Designer | Android Design Team (Contract} September 2023 — August 2024

Founding Product Designer (Contract) September 2022 — May 2023

About the role 🧠 Sonar is an online platform that empowers preventative adolescent mental healthcare before a mental health crisis occurs by providing youth with resources and helping them create a support network of friends, families, counselors, and parents/caregivers. First and only lead product designer & UX writer on the team who spearheaded the user experience of an online mental health platform for a diverse range of stakeholders (Gen Z, parents/guardians, schools, teachers, counselors, and our clinically trained internal team) while collaborating with the UX researcher, 3 front-end engineers, and 2 co-founders to achieve the goal of creating a seamless and inclusive user experience.

UI/UX Designer (Contract) April 2022 — July 2022

About the role 📱Etherea is a habit-forming mobile app that gamifies daily challenges and goals to drive users to create a positive impact on themselves and the world. ✨ Projects: ✦ Executed sketches and low-fidelity to high-fidelity wireframes and mockups of user-centered designs of mobile app. ✦ Defined problems, pain points, motivations, and frustrations of 50+ research participants based on user research to create affinity map analyzing insights to implement new features on mobile app. ✦ Conducted 10+ user interviews to perform A/B testing on home page redesign to collect qualitative data, analyzing usability and desirability of mobile app. Translated data insights from user testing into design solutions.

Customer Advisor & Stylist (Sales) October 2021 — December 2022

About the role ✦ Anticipated customer needs by leveraging product knowledge and brand storytelling, providing an empathetic customer experience to international and local clientele ✦ Spearheaded communication with 50+ customers daily via phone and in person to curate clothing selections to their style, guiding clients through the process of finding ideal sizes ✦ Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories to adhere to visual merchandising standards ✦ Operated POS system transactions, including credit and cash to ensure seamless and accurate cash flow

Product Designer August 2021 — August 2022

About the role 💻 Monest is an online platform that analyzes the sustainable and ethical standards of 30+ brands across various industries to empower consumers to level up their purchasing power. 🌱 Projects: ✦ Spearheaded prototyping of Chrome browser extension to conduct user testing on 30+ participants, maximizing efficiency of product launch for software engineers and usability of product for users ✦ Collaborated with stakeholders and a team of 2 UX/UI designers to redesign landing page and optimize web pages for mobile devices and tablets ✦ Conducted user research and usability testing on research participants to improve Chrome browser extension and ideate solutions to user problems ✦ Communicated in cross-functional team of engineers, product designers, product manager, and graphic designers to discuss feasibility of products, including website and Chrome browser extension ✦ Designed Contact Us and Privacy Policy pages

UX Content Strategist & Visual Designer August 2021 — November 2021

About the role 🛍️ Brío Soul is an inclusive sustainable fashion brand that features artwork from a community of artists from around the world. ✦ Strategized integration of social media on website, increasing Instagram visits by 10% ✦ Communicated with marketing team to direct email marketing campaign, increasing website visits by 12% ✦ Conducted market research to cater to current Gen Z and Millennial fashion trends, interviewing and surveying 5+ participants from target audience ✦ Consulted with software engineer to optimize product accessibility, driving market reach and sales revenue ✦ Created design assets for social media pages, including Facebook and Instagram, gaining over 1,200 impressions per week

Community Schools Intern September 2020 — June 2021

About the role Specializing in DEI (diversity, equity, and inclusion), I took an empathetic and culturally competent approach to designing educational experiences on multiple digital platforms (Google Drive, Zoom, and Google Classroom) for students (grades PreK-5). Assigned to Chenango Forks Elementary School, I collaborated with 3 fellow interns to provide educational equity to students during the COVID-19 pandemic. 📚 I created and spearheaded the Diversity & Inclusion Reading Project, compiling a list of children's books about protagonists from diverse backgrounds written by authors from different ethnic and racial backgrounds, the LGBTQ+ community, etc. I recruited 8 interns from other community school districts to virtually record themselves reading these books to show to elementary school students. The goal of this project was to celebrate culture and identity and amplify the voices of underrepresented authors in children's literature. ✦ Researched 100+ children's books about protagonists from diverse backgrounds and distributed virtual reading recordings to present to 1,300+ students in Binghamton's community school districts ✦ Collaborated with Chenango Forks District coordinator and 3 fellow interns to implement the Homework Helpers Program, providing academic assistance to 10+ students (grades 4-8) struggling with online learning and adjusting from online to in-person schooling ✦ Coordinated with 10+ local organizations to participate in the Christmas Basket Program (an initiative that fundraises money year-round to provide food, clothes, and gifts to Chenango Forks families during the holiday season) ✦ Designed 3 digital posters to distribute to 30+ local organizations advertising for the Christmas Basket Program

Customer Advisor (Sales) November 2019 — January 2020

About the role Implemented procedures for opening and closing of each shift and proactively stayed informed about the boutique's most current sales offerings to communicate with 30+ international and local clients.

Customer Advisor (Sales) May 2018 — October 2019

About the role Collaborated in a fast-paced, high-volume environment with 20+ sales advisors to create a seamless customer experience for 1,500+ international and local clientele, contributing to the annual sales goal of $45 million storewide.